Political and Policy Analysis for the Russian Aerospace and Defense Industry

Published by: Frost & Sullivan

Published: Jan. 19, 2007

Table of Contents

1. Executive Summary

1. Market Overview

1. Introduction

2. Definitions

2. Summary of Major Findings

1. Market Growth and Opportunities

2. Total Residential Air Conditioning Market in Southeast Asia and Australia

1. Market Overview

1. Introduction

2. Definitions

3. Market Engineering Measurements

2. Market Dynamics

1. Industry Challenges

2. Market Drivers

a. Air Conditioners Have Become Affordable and are No Longer a Luxury Item

b. Increasing End-user Purchasing Power Inducing Revenue Growth

c. Dry and Humid Weather Conditions Increasing Sales

d. Growth in Residential Construction Reinforcing Parallel Growth in the Market

3. Market Restraints

a. Imposed Taxes Reinforcing Pricing Pressure, Restraining Margins

b. Non-conducive Weather in New Zealand Deterring Sales, Restraining Market Growth

c. Change of Refrigerant from R22 to more Environmental-friendly Ones Issuing Cost Implications

d. Stringent Government Regulations and Standards Stifling Market Expansion

3. Market Forecasts and Trends

1. Revenue Forecasts

2. Product Type Trends

3. Geographic Trends

4. Pricing Trends

5. End-user Trends

6. Market and Technology Trends

3. Residential Air Conditioning Market by Country

1. Residential Air Conditioning Market in Australia

1. Market Overview

2. Market Engineering Measurements

3. Revenue Forecasts

4. Product Type Trends

5. Regulatory Trends

6. Competitive Landscape

7. Market Share Analysis

2. Residential Air Conditioning Market in Hong Kong

1. Market Overview

2. Market Engineering Measurements

3. Revenue Forecasts

4. Product Type Trends

5. Regulatory Trends

6. Competitive Landscape

7. Market Share Analysis

3. Residential Air Conditioning Market in Indonesia

1. Market Overview

2. Market Engineering Measurements

3. Revenue Forecasts

4. Product Type Trends

5. Regulatory Trends

6. Competitive Landscape

7. Market Share Analysis

4. Residential Air Conditioning Market in Malaysia

1. Market Overview

2. Market Engineering Measurements

3. Revenue Forecasts

4. Product Type Trends

5. Regulatory Trends

6. Competitive Landscape

7. Market Share Analysis

5. Residential Air Conditioning Market in New Zealand

1. Market Overview

2. Market Engineering Measurements

3. Revenue Forecasts

4. Product Type Trends

5. Regulatory Trends

6. Competitive Landscape

7. Market Share Analysis

6. Residential Air Conditioning Market in the Philippines

1. Market Overview

2. Market Engineering Measurements

3. Revenue Forecasts

4. Product Type Trends

5. Regulatory Trends

6. Competitive Landscape

7. Market Share Analysis

7. Residential Air Conditioning Market in Singapore

1. Market Overview

2. Market Engineering Measurements

3. Revenue Forecasts

4. Trends by Product Type

5. Regulatory Trends

6. Competitive Landscape

7. Market Share Analysis

4. Econometrics

1. Decision Support Database

1. Nominal Gross Domestic Product of Southeast Asian Countries

2. Thermal Electricity Generation from Coal Sources in Southeast Asian Countries

3. Population of Southeast Asian Countries

4. Percent of Urbanization in Southeast Asian Countries

5. Number of Households in Southeast Asian Countries

List of Figures

Chapter 2

Residential Air Conditioning Market: Impact of Top Industry Challenges (Southeast Asia & Australia), 2006-2012

Residential Air Conditioning Market: Market Drivers Ranked in Order of Impact (Southeast Asia & Australia), 2006-2012

Residential Air Conditioning Market: Market Restraints Ranked in Order of Impact (Southeast Asia & Australia), 2006-2012

Residential Air Conditioning Market: Revenue Forecasts (Southeast Asia & Australia), 2002-2012

Residential Air Conditioning Market: Revenue Forecasts by Country (Southeast Asia & Australia), 2002-2012

Residential Air Conditioning Market: Percent of Revenues by Country (Southeast Asia & Australia), 2002-2012

Chapter 3

Residential Air Conditioning Market: Revenue Forecasts (Australia), 2002-2012

Residential Air Conditioning Market: Competitive Structure (Australia), 2005

Residential Air Conditioning Market: Company Market Share by Revenues (Australia), 2005

Residential Air Conditioning Market: Revenue Forecasts (Hong Kong), 2002-2012

Residential Air Conditioning Market: Competitive Structure (Hong Kong), 2005

Residential Air Conditioning Market: Company Market Share by Revenues (Hong Kong), 2005

Residential Air Conditioning Market: Revenue Forecasts (Indonesia), 2002-2012

Residential Air Conditioning Market: Competitive Structure (Indonesia), 2005

Residential Air Conditioning Market: Company Market Share by Revenues (Indonesia), 2005

Residential Air Conditioning Market: Revenue Forecasts (Malaysia), 2002-2012

Residential Air Conditioning Market: Competitive Structure (Malaysia), 2005

Residential Air Conditioning Market: Company Market Share by Revenues (Malaysia), 2005

Residential Air Conditioning Market: Revenue Forecasts (New Zealand), 2002-2012

Residential Air Conditioning Market: Competitive Structure (New Zealand), 2005

Residential Air Conditioning Market: Company Market Share by Revenues (New Zealand), 2005

Residential Air Conditioning Market: Revenue Forecasts (Philippines), 2002-2012

Residential Air Conditioning Market: Competitive Structure (Philippines), 2005

Residential Air Conditioning Market: Company Market Share by Revenues (Philippines), 2005

Residential Air Conditioning Market: Revenue Forecasts (Singapore), 2002-2012

Residential Air Conditioning Market: Competitive Structure (Singapore), 2005

Residential Air Conditioning Market: Company Market Share by Revenues (Singapore), 2005

Abstract

This Frost & Sullivan research service titled Residential Air Conditioning Market- Southeast Asia and Australia provides a comprehensive overview of the forecasts of the markets along with a complete analysis of drivers, restraints, and market trends that are influencing the revenues of the markets. In this research, Frost & Sullivan's expert analysts thoroughly examine the market growth for six Southeast Asian countries namely Hong Kong, Indonesia, Malaysia, New Zealand and Singapore, and Australia.

This analysis is available through our Environmental Growth Partnership Services program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features including Analyst Inquiry Time and Client Councils.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Unit Type:

• Window type air conditioning
• Split type air conditioning
• Ducted air conditioning

By Geographic Region:

• Hong Kong
• Indonesia
• Malaysia
• New Zealand
• Singapore
• Australia

Market Overview

Urbanization, Growing Incomes, and Improving Standard of Living Boosts Residential Air Conditioning Market

The residential air conditioning market in Southeast Asia and Australia is witnessing robust growth rates, thanks chiefly to the rise in gross domestic product (GDP) per capita and steady economic escalation. The boom in urbanization coupled with the increasing purchasing power of consumers has encouraged homeowners to opt for air conditioners over economic alternatives such as air coolers and fans. Climatic conditions also intensify demand, with high temperatures and humidity levels in the area making air conditioners essential.

Better living conditions have also lead to population growth in this area and consequently, the local residential construction business has thrived. This has translated into profits for the air-conditioning industry, with developers of high-end properties including air-conditioning in their package to attract more investors. "Air conditioner manufacturers have further tapped into the construction market by supplying devices directly to developers, thus significantly increasing their market shares in this sector, more than in the retail," notes the analyst of this research service.

Manufacturers Countering Market Restraints with Technological Innovation and Value-Addition

Despite favorable conditions for growth, the residential air-conditioning market is stifled by high energy consumption, taxation, the change of refrigerant from R22 to more expensive environment-friendly alternatives, and stringent government regulations regarding installation. Manufacturers also need to address the challenge offered by the entry of local competitors and non-branded products, which have a price advantage. Other challenges facing air conditioning manufacturers include increase in electricity pricing, the need to maintain competitive pricing without compromising on product quality, and the need to offer value added and functional features.

"In order to overcome these challenges and stay competitive, manufacturers are resorting to research and development to come up with innovative, value-added, and customer-friendly options," says the analyst. As a result, consumers are offered air-conditioners, which, in addition to being energy-efficient devices, double as odor reducers and air purifiers. Apart from this, manufacturers are offering competitive package deals such as increasing the warranty period from one year to five years.

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