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Published by: Informa Media and Telecom
Published: Oct. 1, 2006
Table of Contents
- CHAPTER 1 EXECUTIVE SUMMARY
- Figure 1.1: Mobile TV and video content revenues by region, 2006-2011
- Technology
- Mobile TV & video users
- Figure 1.2: Mobile video content users by region, 2006-2011
- Figure 1.3: Worldwide broadcast mobile TV users by technology, 2006-2011
- Mobile TV & video usage
- Financing mobile TV and video content
- Types of funding
- Sources of funding
- Mobile TV and video formats
- Figure 1.4: Mobile content production costs
- Mobile video distribution
- Off-portal/Direct-to-consumer
- Mobile TV distribution
- Revenue models
- Figure 1.5: Mobile TV & video revenue flow
- Advertising
- Interactivity
- CHAPTER 2 MARKET OVERVIEW
- Why mobile TV & video?
- Figure 2.1: Mobile TV and video content revenues by region, 2006-2011
- Figure 2.2: Importance of mobile TV and video to the mobile entertainment market, 2006-2011
- Technology
- Mobile video
- Mobile TV
- Figure 2.3: Mobile broadcast technology groups
- Figure 2.4: Mobile TV technology comparison
- Broadcast vs. streaming
- Alternative delivery methods
- Mobile TV & video users
- Figure 2.5: Total worldwide mobile subscribers, by region 2006-2011
- Figure 2.6: Mobile video content users by region, 2006-2011
- Figure 2.7: Worldwide broadcast mobile TV users by technology, 2006-2011
- Mobile TV & video usage
- Demographics
- Figure 2.8: TU Media user demographics
- Figure 2.9: MobiTV users by age
- Introducing the value chain
- Figure 2.10: Mobile TV and video value-chain
- CHAPTER 3 FINANCE
- Financing mobile content
- Convergence
- Friction in the financing process
- Figure 3.1: Mobile video content financing landscape
- Types of funding
- Corporate funding
- Project funding
- Pre-sales and minimum guarantees
- The role of film festivals
- Sources of funding
- Mobile operators
- Broadcasters
- Aggregators
- Case study: i-Rights
- Public funds
- Case study: Medienboard Berlin-Brandenburg
- Tax incentives and tax funds
- Venture Capital
- Angel investors
- Banks
- Figure 3.2: WestLB investment criteria for credit financing
- Finance strategies
- CHAPTER 4 PRODUCTION
- Licensing/rights
- Types of rights
- Rights generating interest
- Regulation
- European Television without Frontiers Directive
- Ofcom
- Figure 4.1: Ofcom proposal for primary rights window
- Mobile TV and video formats
- Figure 4.2: Industry expectations for mobile TV channel demand
- Figure 4.3: Likely success of mobile TV content formats
- Costs of mobile TV and video production
- Simulcast
- Figure 4.4: TU Media daily viewing patterns, July 2006
- Re-purposed content
- Figure 4.5: Re-framing a TV shot for mobile viewing
- Case study: ITN
- Figure 4.6: ITN News
- Ancillary content
- Case study: FremantleMedia
- Made-for-mobile content
- Production and distribution considerations
- Case study: 20th Century Fox
- Case study: Pure Grass films
- User-generated
- Case study: Soccer Addicts
- Figure 4.7: Soccer Addicts
- Genres
- Figure 4.8: Popular channels on TU Media’s S-DMB service, July 2006
- Production strategies
- CHAPTER 5 DISTRIBUTION
- Mobile video
- On-portal
- Outsourcing
- Off-portal/Direct-to-consumer
- Figure 5.1: Hypothetical data charges for D2C video downloads on Vodafone UK
- Microsites
- Aggregators
- Content discovery
- Figure 5.2: T-Mobile’s UK video categories (t-zones)
- User-generated content services
- Mobile TV
- Mobile TV business models
- Figure 5.3: Mobile TV business models
- ‘Discrete’ business model
- ‘Principal’ business model
- ‘Converged’ business model
- ‘Bypassed’ business model
- Mobile TV: The Wild West
- A new generation of aggregators
- Distribution strategies
- Content owners and production companies
- Broadcasters & media companies
- CHAPTER 6 REVENUE MODELS
- Billing methods
- Premium SMS
- Limitations of premium SMS
- WAP billing
- Pricing
- Mobile video
- Figure 6.1: Selected operator pricing for mobile video services
- Mobile TV
- Figure 6.2: Likeliness of mobile TV pricing models
- Figure 6.3: Selected operator pricing for mobile TV services
- Revenue models
- Figure 6.4: Mobile TV & video revenue flow
- Revenue shares
- Figure 6.5: Industry perception of fair revenue shares
- Minimum guarantees, royalties and advances
- Advertising
- Case study: MobiTV
- Figure 6.6: MobiTV Jeep ad
- Case study: 3 UK
- Barriers to mobile TV and video advertising
- Sponsored content
- Advertainment
- Interactivity
- Background for success: SMS voting
- Figure 6.7: American Idol messaging activity
- Case study: NRK and Ericsson
- Figure 6.8: Results of NRK/Ericsson trial
- Cross-selling and upselling
- A launching pad to bigger screens
- Revenue strategies
- APPENDIX INDUSTRY SURVEY
- Methodology
- Figure A1.1: Profile of survey respondents by industry sector
- Figure A1.2: Profile of survey respondents by location
- Figure A1.3: Profile of survey respondents by role
- 2Q06 Mobile Content Industry Survey
- Respondent profile
- Mobile content revenues
- ARPU and revenue splits
- Mobile TV and video
AbstractThe report covers the entire mobile video and TV production process, from financing a project through generating revenue.
Getting into mobile TV management report explores the way in which mobile video and television content is financed, produced and distributed - and how it generates revenue.
Key areas discussed include:
Based on over 30 original interviews with mobile operators, content providers, aggregators, broadcasters, production companies and financiers, the report offers an introduction to this exciting space, along with in-depth coverage of key topics and suggested strategies for companies throughout the value chain.
- Sources of finance for mobile video & TV projects: private equity, banks, government funds, mobile operators and more
- Producing mobile video: from original made-for-mobile series to repurposing existing film and TV content
- Mobile advertising: key to unlocking the revenue potential of mobile TV and video
- Licensing, rights and regulation: navigating the complexities of rights ownership
- Direct-to-consumer (D2C) vs. on-portal, and the role of broadcasters and content aggregators in distribution
- Mobile TV and video overview: understanding the underlying technologies and business models, as well as users and usage
Essential reading for:
- Film and television production companies - gain insight into the differences between mobile TV/video and TV/film, and discover the opportunities for cross-platform concepts
- Mobile content providers - learn about sources of funding, distribution channels and the role of interactivity in driving usage and revenues
- Banks, venture capital firms, and media funds - identify potential investments and understand the capital requirements, risk and upside in mobile video content production
- Media companies and broadcasters - explore how premium brands can be leveraged on mobile
Please Note: Informa requires that clients sign a confidentiality agreement prior to fulfillment of PDF email delivery for all PDF orders.
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