Seeking Beauty Through Nutrition

Published by: Datamonitor

Published: Jul. 31, 2006 - 38 Pages

Table of Contents

DATAMONITOR VIEW

CATALYST

SUMMARY

METHODOLOGY

TABLE OF CONTENTS

ANALYSIS

TREND: Health and diet are increasingly linked to physical attractiveness

Women consider a broad range of factors, well beyond personal care products, to affect appearance

Diet is increasingly perceived to affect looks

TREND: Consumers are supplementing diets to maintain and enhance their looks

Oral beauty supplementation is growing fast

Spending varies significantly by country

INSIGHT: Affluent aging women are the key Seeking Beauty Through nutrition

Affluent aging females are a growing demographic

Older consumers possess greater levels of disposable income

Older consumers increasingly desire youthfulness

Senior consumers view themselves as being younger

35 to 64 year olds are strongly concerned with anti-aging

Older consumers are most concerned by nutrition and the keenest to supplement diets

Female Seniors consume more vitamin and mineral supplements than any other group

INSIGHT: Younger women are a secondary market

Ever-younger women are concerned by aging

Many young women are unhappy with the condition of their skin

Insight: Men are an under-targeted growth potential

Men have increasingly open-minded attitudes towards personal care, as a result of vanity and necessity

INSIGHT: Consumers have trust issues with functional beauty claims

Consumer confusion over efficacy of beauty supplements remains

Encouragingly consumers are open minded and receptive to the idea of achieving beauty through nutrition

Consumers' desire for credibility means they trust products with specific benefits

INSIGHT: Consumers are seeking professional results from anti-aging personal care

Conclusions

ACTIONS

Develop food, drinks and supplements that offer beauty benefits for consumers

Tailor product format and benefits to the relevant positioning and category

"Better-for-you" categories represent a major opportunity

Ensure food and drink new product development contains specific skin-healthy ingredients

Look to innovative cross-category offerings to determine future trends

Demystify oral beauty by promoting it as part of everyday skin nutrition

Give consumers proper information on the benefits of beauty from within

Use the Internet to develop new 'online communities' to inform consumers

Provide simplicity in your communications and the shopping experience for consumers

Use credibility and specificity to overcome consumers' natural skepticism

Engage respected expert opinion to boost product credibility

Offer specific results, not all-rounder benefits

Extend marketing efforts beyond affluent middle-aged women

Target the core group of affluent Mid-lifer and Senior women

Promote preventative nutrition to Young Adult and Early Mid-lifer women

Focus on specific needs when promoting oral beauty products to men

Generate a buzz around oral beauty products

Provide rewards as part of a tailored viral strategy

Don't forget that functionality is key

Focus on selling lifestyle benefits and making you feel good today

Provide lifestyle beauty food and drinks that taste great

Apply the same health positioning to beauty supplements

APPENDIX

Supplementary data

Definitions

Extended methodology

Further reading

Ask the analyst

List of Tables

Table 1: Oral beauty supplements consumer spending in Europe and the US (US$m), 2000-2010

Table 2: Female age groups as a percentage of the total female population by country (% total female population) 2000-2010

Table 3: Although many consumers have trust issues regarding oral beauty supplementation, many can be tempted to try it and are seeking better beauty solutions

Table 4: Oral beauty supplements consumer spending in France, by category (US$m), 2000-2010

Table 5: Oral beauty supplements consumer spending in Germany, by category (US$m), 2000-2010

Table 6: Oral beauty supplements consumer spending in Italy, by category (US$m), 2000-2010

Table 7: Oral beauty supplements consumer spending in the Netherlands, by category (US$m), 2000-2010

Table 8: Oral beauty supplements consumer spending in Spain, by category (US$m), 2000-2010

Table 9: Oral beauty supplements consumer spending in Sweden, by category (US$m), 2000-2010

Table 10: Oral beauty supplements consumer spending in the UK, by category (US$m), 2000-2010

Table 11: Oral beauty supplements consumer spending in the rest of Europe, by category (US$m), 2000-2010

Table 12: Oral beauty supplements consumer spending in Europe, by category (US$m), 2000-2010

Table 13: Oral beauty supplements consumer spending in the US, by category (US$m), 2000-2010

Table 14: Oral beauty supplements consumer spending in Europe and the US, by category (US$m), 2000-2010

Table 15: Definitions of terms

List of Figures

Figure 1: French and US consumers are most amenable to oral beauty supplementation

Figure 2: Fear of aging' is strongest among 35 to 64 year olds who perceive appearance as important and are least happy with their age

Figure 3: Implied over- or under-consumption of vitamin and mineral supplements by age and gender shows that female Seniors are more likely to supplement diets

Figure 4: A large proportion of consumers lack trust in the claims made by personal care and food & drink companies

Figure 5: The proportion of oral beauty supplements that offer specific body-part benefits are growing in both Europe and the US as consumers seek more credible and efficacious products

Figure 6: Kaiku yogurt adds skin and hair benefits to a healthy yogurt-based drink

Figure 7: Confectionery categories may help make beauty products more palatable and convenient

Figure 8: Oenobiol's Hydrapulp offers innovative benefits that blurs the boundary between supplementation and cosmetic surgery

Figure 9: Dole Foods has launched a website dedicated to the diet/beauty crossover

Figure 10: Murad's product range provides specific targeted benefits

Figure 11: Nourkrin hair growth supplement is targeted at men as well as women

Figure 12: Functional products can also have an immediate well-being positioning

Abstract

• Quantitative data covering oral beauty product spending between 2000 and 2010, broken down by country and category.
• Analysis of core oral beauty consumer groups broken down by age, gender and attitudes.
• Survey-based insights into consumers' attitudes towards their body image, and how this shapes consumption behavior.
• Detailed action points offering practical strategies based on the trends and insights analyzed in the report.

• Obtain exclusive data concerning value consumption of oral beauty supplements over time.
• Understand how beauty concerns affect consumers' changing consumption behavior.
• Improve your marketing strategy by catering to the fastest-growing opportunities and consumer groups.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.