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Global Market Review of The GI-diets Industry with Forecasts to 2010Published by: just-food Published: Apr. 30, 2005 - 59 Pages Table of ContentsExecutive summary Introduction The origins of the glycemic index The founding father of GI: Dr. David Jenkins Creator of the GI brand: Professor Jennie Brand-Miller Dr. Walter Willett’s Glycemic Load What you can eat on a low GI diet Fighting against syndrome X, obesity and diabetes Approval from non-academics The health perspective Regional markets and trends GI in Australia GI in New Zealand GI in America GI in Canada GI in the UK Huge choice of GI-style diets available The GI Points Plan The South Beach Diet Atkins in 2005 and beyond Focus on the key players Carbolite: the second biggest low carb brand in the UK and US Background Getting used to the UK way The potential of GI to keep up market momentum Carbophobia: online sales grow as retailers are still slow to react Carblife: one of the first low carb retailers now set to take on GI Go Lower: a natural low carb choice The GoodCarb Company: touting the benefits of GL over GI Barriers to low carb growth Complexity Responding to the complexity criticism Price premiums A question of additives Product confusion Opponents of low carb/low GI diets Jenny Craig: the anti-low-carb diet The American Grain Foods Foundation The British Flour Advisory Board Retailer activity (UK) Tesco leads the GI revolution Marks & Spencer adopts GI labels on healthy eating range Waitrose The global market for low carb and low GI to 2010 Sizing up the low carb market GI awareness to take over carb consciousness How many people are following a strict low carb diet? Low carb market value, 2004 to 2010 The UK in 2005 The US in 2005 The UK in 2010 The US in 2010 The rise in sweeteners is a key indicator of low carb success Conclusions and future forecasts Category opportunities following a troubled 2004 Bakery Pasta Back to basics Low carb dieters offered more choice than ever before Low carb in a different guise Online sources of information Free email newsletters Other research reports.. Global news and feature articles Search the web Your feedback List of tables Table 1: Differences between, and significance of, the Glycemic Index and Glycemic Load Table 2: GI ratings of certain foods Table 3: Number of GI-related books in the Amazon Top 100 (UK) Table 4: US and UK consumers’ carb consciousness (% of population) 2004 to 2010 Table 5: US and UK consumers’ carb awareness (% of population) 2004 to 2010 Table 6: US and UK strict low carb dieters (% of population) 2004 to 2010 Table 7: US market value of low carb products, 2004 to 2010, US$m. Table 8: UK market value of low carb products, 2004 to 2010, £m. Table 9: US low carb market overview: number of strict low carb dieters, weekly spend and overall market value, 2004 to 2010 Table 10: UK low carb market overview: number of strict low carb dieters, weekly spend and overall market value, 2004 to 2010 Table 11: US market value of sugar and sweeteners 2002 to 2010 (US$m) Table 12: Major countries' market values of bakery and cereals products 2002 to 2010 (US$m) Table 13: Major countries' market values of pasta products 2002 to 2010 (US$m) AbstractThis pioneering report discusses the obsession with dieting and the recent fads that have swept the world, encouraging immense weight loss and changing our lives forever. Although these diets often come and go, one in particular seems to be favoured by consumers- the low carb diet, the latest of which being the Glycemic Index (GI) diet. Offering a more healthy, natural and balanced approach to eating than its predecessor, the Atkins diet, it is being embraced in the UK and looks to appeal to Europeans, who opt for a more 'lifestyle' approach to losing weight, along with Americans and Australians, who loved the rapid results of 'low carb'.GI diet books are being sold in Tesco (UK), which is currently re-labelling many of its products to show the glycemic index. With sales of Rick Gallop's GI Diet book, at over 600,000 copies and being translated into 12 different languages, now is the time for the food industry to note the public's response to this diet. This report outlines the origins of the GI diet, regional markets and trends, and key players in the 'low carb' diet industry. It also discusses activities of retailers in the UK, and forecasts future trends and effects of the diet on the food industry to 2010. Get Full Details About This Report >> |
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