|
Published by: ABOUT Publishing Group
Published: Oct. 1, 2003 - 70 Pages
Table of Contents
Executive summary
Chapter 1: Introduction
Chapter 2: The Market
USA
Canada
Europe
UK
Asia
Japan
Chapter 3: Global consumer trends
Food-as-medicine
Specific medical promises
Low and light
Lifeage
Ageing nutraceuticals
Baby supplements
General health promises
Fortification
Dietary requirements
Well being products
Sports nutrition - activity based foods
Mental and mood nutrition
Cosmeceuticals
Chapter 4: New Product Development
Research institutes
Pharmaceutical giants
Ingredients firms
Herbal/botanical ingredients
Food giants
Strategic alliances
Chapter 5: Legislation
USA
Canada
Europe
Japan
Chapter 6: Marketing and branding
Building that brand
Who are the consumers - and what do they want?
Consumer education
Retail environment
Risky business
Understanding market trends
All that glitters is not regulated
Case study - Raisio’s Benecol
Chapter 7: Company profiles
Yakult Honsha
Unilever
Roche Vitamins
Archer Daniels Midland (ADM)
Chapter 8: Future prospects/conclusions
Closing the gap
Naughty but nice
Riding the all-natural wave
Packaging innovation
Which companies will succeed?
Legislation
Consumer concern
Consumer education and marketing strategies
The beginning of the end?
Appendices
Table 1: Major nutraceutical ingredients
(type, ingredient key, use, commercial applications)
Table 2: Vitamin and dietary supplement sales:
US, Japan and the UK; 2001 - 2010
Table 3: Nutraceuticals sales:
Global, the US, Europe, Japan; 2001 - 2010
AbstractThe idea that certain foods may be eaten to maintain a healthy body is certainly not new, but the last ten years have witnessed the evolution of a multibillion-dollar market around this concept. The global introduction of nutraceuticals has seen the creation of a tertiary definition of food, one that moves beyond the notions of taste and nutrition, and into physiological function. Food may be used not only to sustain life but also to enhance it.
The global market for nutraceuticals is currently estimated to be worth about US$65 million. The differences in national demand are extensive however, even between the leading markets: North America, the EU (in particular the UK) and Japan.
Much of this difference can be attributed to an individual country’s cultural history of the role of food, or with the levels of consumer education, or simply the relative affluence needed to afford the ‘good-for-you’ price premium. Each and every market is experiencing growth however. And, on a global scale, this growth is expected to continue at around 9% until 2010.
Report coverage:
This exclusive new report from ABOUT Food reviews the key market drivers for the growing nutraceutical industry. It provides analysis on a number of key areas, including:
- Analysis of the leading nutraceuticals markets: the US (including coverage on Canada), the EU (in particular the UK) and Japan;
- In-depth look at leading nutraceutical brand Benecol;
- Study of the trends driving the global market, including attitudes towards health foods, regulatory overview and health concerns related to weight;
- Overview of the approaches to developing new nutraceuticals, according to industry, and a look at the regulatory state of play in the main markets; and
- Analysis of four major players producing nutraceuticals for the world market.
Use this report to:
- Learn about the scope of the global market, and appreciate the differences in national demand;
- Find out how to negotiate the different legislative environments to build global brands;
- Learn how to develop your product range to make the most of the nutraceutical revolution;
- Find out what attitudes determine consumers’ purchase of nutraceuticals;
- Understand how best to fulfill consumers’ desires for health foods; and
- Gain insight into future developments in the global nutraceuticals industry.
Get Full Details About This Report >>
|
