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African American Market: market research reports

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African American Market market research reports and industry analysis

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Marketing to Black Parents - US - May 2012
5/1/2012 | published by: Mintel International Group Ltd.
... trillion by 2015. Black households are more likely than White households to have children but less likely so than Asian or Hispanic households. This is not the only differentiator when it comes to parents of ...  |  read more...
USD 3,995
Blacks and Non-Alcoholic Beverages - US - April 2012
4/2/2012 | published by: Mintel International Group Ltd.
... trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are becoming an increasingly influential consumer group, and with their higher-than-average consumption of ...  |  read more...
USD 3,995
State of Cable and Digital Media Multicultural 2012
4/1/2012 | published by: Horowitz Associates, Inc.
... provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers ...  |  read more...
USD 12,000
UK Afro Caribbean Haircare Market 2011
2/28/2012 | published by: Diagonal Reports Ltd.
... MARKET SIZE, TRENDS & SALES VARIATIONS This section sets out data on the size of the UK ethnic haircare market and identifies trends and variations, both current and future. SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC ...  |  read more...
USD 3,920
Blacks and Convenience Stores - US
2/1/2012 | published by: Mintel International Group Ltd.
... any other ethnic group, with Black men being the most active c-store visitors. Mintel also found that Black teens frequent c-stores more often than the average respondent, demonstrating that Blacks of all ages are prime ...  |  read more...
USD 3,995
FOCUS: African American 2011
10/10/2011 | published by: Horowitz Associates, Inc.
In this highly competitive multichannel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers.  |  read more...
USD 6,500
Blacks and Food: Breakfast, Baking, and Beverages - US
9/1/2011 | published by: Mintel International Group Ltd.
... special occasions. Based on the deep-fried dishes of the South, soul food is in part to blame for the higher than average rates of obesity and related diseases among African Americans. As of 2009, the ...  |  read more...
USD 3,995
Black Haircare Market South Africa 2011
7/1/2011 | published by: Diagonal Reports Ltd.
... really happening in the global market, Diagonal Reports is always conducting in-depth interviews with beauty marketing channel experts somewhere around the world. These experts are representative of millions of beauty consumers and salon/spa visits worldwide.  |  read more...
USD 3,920
Media Consumption by the Black Consumer - US
7/1/2011 | published by: Mintel International Group Ltd.
... rise and is expected to climb to $1.1 trillion by 2014. Higher education levels, and the resulting higher-paying jobs, are the primary drivers behind this increasing purchasing power. With the economic impact of African-Americans continuing ...  |  read more...
USD 3,995
Who We Are: Blacks, 2nd ed.
6/1/2011 | published by: New Strategist Publications, Inc.
... labor force status, living arrangements, population, spending, time use, and wealth. In addition to detailed 2010 census counts of the numbers of blacks nationally and by state and metropolitan area, Who We Are: Blacks includes ...  |  read more...
USD 89
The Diet of the Black Consumer - US
5/1/2011 | published by: Mintel International Group Ltd.
... Americans and obesity have revealed that Black respondents tend to view themselves and their dietary choices as better than they actually are. If Black consumers don’t believe that they are overweight or obese, or gain ...  |  read more...
USD 3,995
State of Cable and Digital Media Multicultural 2011
5/1/2011 | published by: Horowitz Associates, Inc.
... and culturally relevant content. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.  |  read more...
USD 12,000
Blacks and Personal Care - US
3/1/2011 | published by: Mintel International Group Ltd.
... Hispanic populations increase while the White population ages, personal care marketers will be required to create products and messages that are relevant to this fast-growing consumer group. This will include the use of models, characters, ...  |  read more...
USD 3,995
The 2011-2016 World Outlook for Ethnic Hair Care Products
1/20/2011 | published by: Icon Group International, Inc.
... country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using ...  |  read more...
USD 795
Marketing Health to Blacks and Hispanics - US
1/1/2011 | published by: Mintel International Group Ltd.
... November 2010 report, Williams says that “Socioeconomic status is a stronger predictor of variations in health than cigarette smoking,” adding that racially segregated neighborhoods come with under-resourced schools, few job opportunities, and depressed income levels. ...  |  read more...
USD 3,995
Online Beauty - US
12/1/2010 | published by: Mintel International Group Ltd.
... fragmented market. Sally Beauty, Carol’s Daughter, and Sephora are part of the minority that do reach out to black consumers. But the lion’s share of the online ethnic beauty business is done by mass, drug, ...  |  read more...
USD 3,995
Multiplatform Content & Services: Multicultural 2010
10/1/2010 | published by: Horowitz Associates, Inc.
... Asian high speed Internet users. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPods, and PSPs to access broadband and video content on the go among multicultural audiences. This year, we ...  |  read more...
USD 10,000
FOCUS: African American 2010
10/1/2010 | published by: Horowitz Associates, Inc.
In this highly competitive multichannel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers.  |  read more...
USD 5,850
The Grocery Cart of the Black Consumer - US
9/1/2010 | published by: Mintel International Group Ltd.
... in Fat which found that poor Americans are “fatter” than wealthy Americans. Low-income families consume greater amounts of cheaper, high-calorie, high-fat foods to ward off hunger and crave sugary drinks for energy. Others rely on ...  |  read more...
USD 3,995
Blacks and Dining Out - US
7/1/2010 | published by: Mintel International Group Ltd.
... the metropolises and moving to more suburban areas. According to the report African Americans in 2010 commissioned by BET and based on U.S. Census Bureau data, Blacks are better off financially and more are moving ...  |  read more...
USD 3,995
Marketing to Black Moms - US
4/1/2010 | published by: Mintel International Group Ltd.
... Fresh Prince of Bel-Air highlighted an entirely different world of the well-to-do, married Black family. The Obama family has ultimately achieved a blending of two American ideals: the traditional, married couple bearing two children with ...  |  read more...
USD 3,995
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
3/1/2010 | published by: Packaged Facts
... and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of ...  |  read more...
USD 3,195
Blacks and Financial Services - US
3/1/2010 | published by: Mintel International Group Ltd.
... in 2008, 93% of overdraft fees come from the 14% of customers who exceed their balances five times or more in a year. Aggressive overdraft practices have generated billions of dollars in fees for banks ...  |  read more...
USD 3,995
Mobile Phones and the Multicultural Consumer - US
2/1/2010 | published by: Mintel International Group Ltd.
... (e.g. primary language). Understanding the habits and needs of each sub-segment can lead to a higher level of connection with multicultural consumers and help avoid unforeseen alienation of potential customers with undesirable stereotypes. The African-American ...  |  read more...
USD 3,995
The African-American Market in the U.S., 8th Edition
2/1/2010 | published by: Packaged Facts
... The historic election of the country‚Äôs first African-American president created a feeling of pride and a sense of empowerment among black Americans. In the face of daunting economic difficulties, African-American consumers are more positive than ...  |  read more...
USD 3,195
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