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African American Market: market research reports

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African American Market market research reports and industry analysis

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FOCUS: African American 2011
10/10/2011 | published by: Horowitz Associates, Inc.
In this highly competitive multichannel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers.  |  read more...
$6,500.00
Blacks and Food: Breakfast, Baking, and Beverages - US
9/1/2011 | published by: Mintel International Group Ltd.
... special occasions. Based on the deep-fried dishes of the South, soul food is in part to blame for the higher than average rates of obesity and related diseases among African Americans. As of 2009, the ...  |  read more...
$3,995.00
Media Consumption by the Black Consumer - US
7/1/2011 | published by: Mintel International Group Ltd.
... rise and is expected to climb to $1.1 trillion by 2014. Higher education levels, and the resulting higher-paying jobs, are the primary drivers behind this increasing purchasing power. With the economic impact of African-Americans continuing ...  |  read more...
$3,995.00
Black Haircare Market South Africa 2011
7/1/2011 | published by: Diagonal Reports Ltd.
... really happening in the global market, Diagonal Reports is always conducting in-depth interviews with beauty marketing channel experts somewhere around the world. These experts are representative of millions of beauty consumers and salon/spa visits worldwide.  |  read more...
$3,920.00
Who We Are: Blacks, 2nd ed.
6/1/2011 | published by: New Strategist Publications, Inc.
... labor force status, living arrangements, population, spending, time use, and wealth. In addition to detailed 2010 census counts of the numbers of blacks nationally and by state and metropolitan area, Who We Are: Blacks includes ...  |  read more...
$89.95
The Diet of the Black Consumer - US
5/1/2011 | published by: Mintel International Group Ltd.
... Americans and obesity have revealed that Black respondents tend to view themselves and their dietary choices as better than they actually are. If Black consumers don’t believe that they are overweight or obese, or gain ...  |  read more...
$3,995.00
State of Cable and Digital Media Multicultural 2011
5/1/2011 | published by: Horowitz Associates, Inc.
... and culturally relevant content. Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.  |  read more...
$12,000.00
Blacks and Personal Care - US
3/1/2011 | published by: Mintel International Group Ltd.
... Hispanic populations increase while the White population ages, personal care marketers will be required to create products and messages that are relevant to this fast-growing consumer group. This will include the use of models, characters, ...  |  read more...
$3,995.00
The 2011-2016 World Outlook for Ethnic Hair Care Products
1/20/2011 | published by: Icon Group International, Inc.
... country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using ...  |  read more...
$795.00
Marketing Health to Blacks and Hispanics - US
1/1/2011 | published by: Mintel International Group Ltd.
... November 2010 report, Williams says that “Socioeconomic status is a stronger predictor of variations in health than cigarette smoking,” adding that racially segregated neighborhoods come with under-resourced schools, few job opportunities, and depressed income levels. ...  |  read more...
$3,995.00
Online Beauty - US
12/1/2010 | published by: Mintel International Group Ltd.
... fragmented market. Sally Beauty, Carol’s Daughter, and Sephora are part of the minority that do reach out to black consumers. But the lion’s share of the online ethnic beauty business is done by mass, drug, ...  |  read more...
$3,995.00
Multiplatform Content & Services: Multicultural 2010
10/1/2010 | published by: Horowitz Associates, Inc.
... Asian high speed Internet users. The report also covers usage of mobile devices, including cell phones/ Smartphones/PDAs, iPods, and PSPs to access broadband and video content on the go among multicultural audiences. This year, we ...  |  read more...
$10,000.00
FOCUS: African American 2010
10/1/2010 | published by: Horowitz Associates, Inc.
In this highly competitive multichannel and increasingly digital environment, understanding the African American market in all its complexity and potential will be essential for successful programming, marketing, acquisition and retention of these valuable customers.  |  read more...
$5,850.00
The Grocery Cart of the Black Consumer - US
9/1/2010 | published by: Mintel International Group Ltd.
... in Fat which found that poor Americans are “fatter” than wealthy Americans. Low-income families consume greater amounts of cheaper, high-calorie, high-fat foods to ward off hunger and crave sugary drinks for energy. Others rely on ...  |  read more...
$3,995.00
Blacks and Dining Out - US
7/1/2010 | published by: Mintel International Group Ltd.
... the metropolises and moving to more suburban areas. According to the report African Americans in 2010 commissioned by BET and based on U.S. Census Bureau data, Blacks are better off financially and more are moving ...  |  read more...
$3,995.00
Marketing to Black Moms - US
4/1/2010 | published by: Mintel International Group Ltd.
... Fresh Prince of Bel-Air highlighted an entirely different world of the well-to-do, married Black family. The Obama family has ultimately achieved a blending of two American ideals: the traditional, married couple bearing two children with ...  |  read more...
$3,995.00
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
3/1/2010 | published by: Packaged Facts
... and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent HBC market. In 2010, African-American, Asian, Hispanic, and other folks of color already account for over a third of ...  |  read more...
$3,195.00
Blacks and Financial Services - US
3/1/2010 | published by: Mintel International Group Ltd.
... in 2008, 93% of overdraft fees come from the 14% of customers who exceed their balances five times or more in a year. Aggressive overdraft practices have generated billions of dollars in fees for banks ...  |  read more...
$3,995.00
Mobile Phones and the Multicultural Consumer - US
2/1/2010 | published by: Mintel International Group Ltd.
... (e.g. primary language). Understanding the habits and needs of each sub-segment can lead to a higher level of connection with multicultural consumers and help avoid unforeseen alienation of potential customers with undesirable stereotypes. The African-American ...  |  read more...
$3,995.00
Share of Wallet: Blacks - US
2/1/2010 | published by: Mintel International Group Ltd.
... according to a national survey conducted for Citigroup Inc. The random telephone survey conducted by Hart Research Associates on behalf of Citigroup and reported in the November/December 2009 issue of Network Journal found that 63% ...  |  read more...
$3,995.00
Greeting Cards and eCards - US
2/1/2010 | published by: Mintel International Group Ltd.
... affluent demographic. Greeting card companies are using sophisticated sound cards, vibrant visuals, and digital photos to enrich and personalize their products and enhance the feelings of intimacy felt by senders and recipients of greeting cards.  |  read more...
$3,995.00
The African-American Market in the U.S., 8th Edition
2/1/2010 | published by: Packaged Facts
... The historic election of the country‚Äôs first African-American president created a feeling of pride and a sense of empowerment among black Americans. In the face of daunting economic difficulties, African-American consumers are more positive than ...  |  read more...
$3,195.00
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
9/1/2009 | published by: Packaged Facts
... Sonia Sotomayor were not only icons for multicultural women of their own generation in the first decade of the 21st century, but also were precursors of an emerging wave of increasingly empowered multicultural women in ...  |  read more...
$2,464.00
FOCUS: African American 2009
7/7/2009 | published by: Horowitz Associates, Inc.
... Following the model of our best-selling FOCUS: Latino report, this report will provide insight on the media-related preferences, habits and attitudes of Black/African Americans. The report provides in-depth analysis by age, sex, income, marital status, ...  |  read more...
$4,125.00
Racial and Ethnic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites, 6th ed.
7/1/2009 | published by: New Strategist Publications, Inc.
... affluent, and blacks are making big gains in education and earnings. New to this edition of Racial and Ethnic Diversity is a chapter on attitudes by race and Hispanic origin that is based on data ...  |  read more...
$94.95
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