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African American Market Market Research Reports & Industry Analysis

African Americans are people who have origins in any of the Black racial groups of Africa, and are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. Currently the African American populations consist of over 45 million individuals accounting for over 15% of the U.S population. The US Census Bureau projects by year 2060 the African American population will grow to over 74 million individuals, making up 17.9% of the U.S population.

Comparing African American spending habits to non-Blacks spending habits may conclude that Black Americans spend less than non-Black Americans. However, the Black American household income medium is only 66% of the all-household medium. A key contributor to a lower medium income may be due to lower marriage rates and only one wage earners. Despite a lower average income, Black Americans contribute to many product and service purchases; Blacks’ overall spending was more stable through the Great Recession than non-Blacks. With the growing Black American population, marketers can expect an expanding Black American consumer market.

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African American Market Industry Research & Market Reports

  • The Shopping Experience of Black Consumers - US - April 2014 better understand the different consumer segments within the Black community and how each segment is unique and has different expectations when it comes to the shopping experience. While they are all on a hunt ... Read More

  • Black Consumers and Household Products - US - March 2014

    ...home means a healthy family. Black consumers are all about prevention, and rely on products that have ingredients to help remove germs and odors. Blacks teach their children early in life to do their part ... Read More

  • Black Consumers and the Perimeter in the Grocery Store - US - February 2014 prone to certain dietary issues that may be alleviated by incorporating more fresh produce, meat, and healthier diary options in their diet. Their receptivity to advertising coupled with their love for food and grocery ... Read More

  • Consumer Behavior 2014 techniques used by companies to maintain or expand their markets. Consumer Behavior 2014 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful ... Read More

  • Black and Hispanic Moms - US - January 2014, especially younger moms (18-34 years old). It’s likely that they have a heightened sensitivity toward companies who are not trying to reach them, stereotypical messages, or communications not in Spanish.” – Tonya Roberts, Multicultural ... Read More

  • The African-American Consumer Market, 9th Edition

    ...needs and preferences of multicultural consumers. In the face of daunting economic difficulties, African-American consumers are more positive than other Americans about their own personal financial situation and are more optimistic about the future of ... Read More

  • Black Consumers and Personal Care - US - December 2013 the personal care category. Expenditures have remained stable and in some cases there have been increases in the last six years.” – Tonya Roberts, Multicultural Analyst Some questions answered in this report include: Given ... Read More

  • Black Consumers and Travel - US - November 2013

    ...expenses are lower is the destinations that Black consumers tend to choose. They typically travel to destinations that have a high percentage of Blacks in the population, such as the southern US or the Caribbean. ... Read More

  • The Black Apparel and Footwear Consumer - October - 2013

    ...have been observed in the last two years. Black consumers tend to be style conscious and follow the latest fashion trends. This consumer loves to shop and shop a wide range of stores – brick ... Read More

  • Black Consumers' Attitudes toward Car Buying - US - September 2013 buyers say they are keen on selecting a model based on previous experiences, more black respondents say that they plan their next purchase to be a foreign rather than a domestic make.” – Colin ... Read More

  • Black Haircare - US - August 2013

    ...are sensitivities revolving around hair. Today, Blacks are learning to embrace and love their hair. It is likely that natural hairstyles are here to stay, but an evolution of styles may be trending.” – Tonya ... Read More

  • Black Consumers and Financial Services - US - July 2013

    ...younger, female-headed households and larger households than the general market. Despite lower household incomes and higher unemployment rates, Black buying power is currently at $1 trillion. Black spending power is expected to climb to $1.3 ... Read More

  • Black Consumers and Dining Out - US - May 2013

    ...they want it — this builds a more personal relationship, and allows consumers to choose healthier items. Authenticity and sustainability are also growing in importance.” – Tonya Roberts, Multicultural Analyst Some questions answered in this ... Read More

  • Black Consumers' Diet and Wellness - US - March 2013

    ...sedentary lifestyle. Creating awareness about the link between diet and food is the key to restoring wellness among this consumer groups. At the same time there is a need for OTC remedies that could help ... Read More

  • Black Consumers' Share of Wallet - US - January 2013 rise. This means that Black household budgets are being shifted from discretionary categories such as apparel, entertainment, and personal care to cover more essential household expenses.” – Leylha Ahuile, Senior Multicultural Analyst Some questions ... Read More

  • Snack Preferences of the Black Consumer - US, September 2012

    ...array of salty/savory snacks and sweet snacks. Brand and flavor preference trump price, suggesting a high level of loyalty to the snack products Black consumers prefer. At the same time, consumption of calorie-controlled packs is ... Read More

  • Blacks and Entertainment - US - July 2012

    ...trillion by 2015. Black consumers spend their leisure time in a variety of ways, some common and some more non-traditional (as do all ethnic groups). They exhibit stronger preferences for a specific set of activities ... Read More

  • Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition posted growth of nearly 13%, and during 2011 the market continued to advance at a healthy pace to reach almost $3 billion. Hispanic, African-American, and Asian population growth is far outpacing that of whites, ... Read More

  • State of Cable and Digital Media 2012 Multicultural Edition

    ...Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. Read More

  • Marketing to Black Parents - US - May 2012

    ...trillion by 2015. Black households are more likely than White households to have children but less likely so than Asian or Hispanic households. This is not the only differentiator when it comes to parents of ... Read More

  • Blacks and Non-Alcoholic Beverages - US - April 2012

    ...trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are becoming an increasingly influential consumer group, and with their higher-than-average consumption of ... Read More

  • State of Cable and Digital Media Multicultural 2012

    ...provides crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials. This is THE definitive study about consumers ... Read More

  • UK Afro Caribbean Haircare Market 2011

    ...MARKET SIZE, TRENDS & SALES VARIATIONS This section sets out data on the size of the UK ethnic haircare market and identifies trends and variations, both current and future. SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC ... Read More

  • Blacks and Convenience Stores - US

    ...any other ethnic group, with Black men being the most active c-store visitors. Mintel also found that Black teens frequent c-stores more often than the average respondent, demonstrating that Blacks of all ages are prime ... Read More

  • FOCUS: African American 2011

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