Grocers: market research reports

Grocery stores sell an array of household merchandise and food products. Grocery stores are divided into different sections, usually referred to as departments, so like products are stocked in the same area. Department in a grocery store usually consist of: meat, dairy, baked goods, produce, health and beauty care, canned and packaged goods, pet supplies, and non-food items such as household cleaners.

If a grocery store has obtained the correct permits, it may also retail alcohol, medicine, and apparel. Grocery stores are usually stocked through the distributions centers of their larger parent companies.

Given the circumstance that a smaller grocery store is competing with a bigger store for customers, the smaller store will often sell products of premium quality, and attempt to retail specialized items and/or ethnic foods that are not readily available other places. In addition, smaller grocers may set up their business in an area that sees both residential and commercial traffic, so they are the most convenient choice.

Typically, suburban grocery stores take up a large amount of space and are usually built so that they are only one level. It is usually constructed near to a residential area to improve its convenience. Suburban groceries are attractive to consumers due the availability of an expansive selection of products in the same place. Easily finding parking, and the store’s hours of operation usually extend beyond a typical work day, also add to the appeal of these grocery stores. Stores also set aside money specifically for the process of advertisement, and they create appealing displays within the store itself to promote products.