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Depilatories Market Research Reports & Industry Analysis

The depilatories industry is comprised of companies primarily concerned with the manufacturing, distribution, and retailing of hair removal products. Depilatories are considered cosmetic products used to remove unwanted hair on the surface of the skin, and typically come in cream, gel, aerosol, lotion, or powdered form. Depilatories are often considered more convenient and less expensive than having removal treatments at a salon or spa facility. The chemical properties in depilatories aide in the hair removal process by breaking down bonds in keratin that given hair its strength. When the hair is weakened in this manner, it either disintegrates or is distressed enough that it can be scraped or wiped away.

Depilatories have both positive and negative effects, even when used in the exact manner as directed. Typically, chemically depilatories are heralded as pain-free hair removal methods (versus, for example, waxing). Depilatories can also be utilized in the home by anyone as they do not require any advance training before application. They usually work quickly, and are easily available at various retail locations. Depilatory products also generally give different levels of strength as it applies to the hair removal process. Negative connotations of depilatory usage include an unpleasant odor, as well as messy applications of the depilatory substance. Though billed as “painless”, depilatories may irritate the skin, and their effectiveness is short-lived. The unwanted hair typically begins to grow again within two to five days time. Users with dark hair may also noticed “shadows” under the skin where they have use the depilatory, as depilatories only help in removing the part of the hair follicle that is above the epidermis.

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Depilatories Industry Research & Market Reports

  • Depilatories in South Africa

    ...This is encouraging many to trade down to economy brands or private label products, particularly within hair removers/bleaches and women's razors and blades. Euromonitor International's Depilatories in South Africa report offers a comprehensive guide to ... Read More

  • Depilatories in the US

    ...some extent but in general consumers have been slow to abandon body hair removal. Nearly all American women at least occasionally shave some of their body (with armpits, legs, lips and bikini zones being the ... Read More

  • Depilatories in Ukraine

    ...consumers tended to economise. Euromonitor International's Depilatories in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing ... Read More

  • Men's Grooming in South Africa

    ...notably became more likely to visit salons and also became more likely to use skin whitening creams, with an attractive appearance and even skin tone increasingly linked to status. However, economic constraints at the end ... Read More

  • Beauty and Personal Care in Slovakia

    ...specific features, such as those intended for sensitive skin or with smoothing or revitalising effects. However, when compared to the review period as a whole, a marginally worse sales performance was evident in 2015 due ... Read More

  • Depilatories in Slovakia

    ...women for their overall appearance, positive sales development along with innovation was witnessed in 2015. Euromonitor International's Depilatories in Slovakia report offers a comprehensive guide to the size and shape of the market at a ... Read More

  • Depilatories in Belarus

    ...those who carry out depilation on a regular basis, as they find men’s shaving products to be a good and cheaper option. As the major consumer group for depilatories remains young to middle-aged urban women, ... Read More

  • Depilatories in Bosnia-Herzegovina

    ...Bosnia-Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts ... Read More

  • Depilatories in Canada

    ...manufacturers, since depilatories is mature and has high penetration. Like many shaving-centric categories, depilatories continued to be hurt by pricing pressure in 2015. In some instances, this resulted in price erosion by private label products ... Read More

  • Depilatories in Chile

    ...fashion trends demand clean and good-looking skin, and for current beauty standards a lack of body hair is almost a mandatory feature of a good appearance. Euromonitor International's Depilatories in Chile report offers a comprehensive ... Read More

  • Depilatories in Croatia

    ...The newest example is the launch of in-shower hair removal creams. Euromonitor International's Depilatories in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides ... Read More

  • Depilatories in Denmark

    ...smooth skin, the increasing range of options available is encouraging many to look beyond shaving. Epilators and laser-based technologies are the primary threats in this regard, particularly as these are increasingly available as items which ... Read More

  • Depilatories in France

    ...product innovation and targeted specific consumer segments, such as young and old women. New products brought more pleasure and convenience in order to position home depilation as similar to a professional beauty and wellbeing session. ... Read More

  • Depilatories in Greece

    ...during summer they extensively used Groupon and other platforms, such as the domestic YellowDay, to promote their services. Euromonitor International's Depilatories in Greece report offers a comprehensive guide to the size and shape of the ... Read More

  • Depilatories in Nigeria

    ...spending more on such products. Sales in the category are also benefiting from widening retail distribution, with an increased presence in particular in modern supermarket chains such as Shoprite and Park ‘n’ Shop. Consumers are ... Read More

  • Depilatories in Russia

    ...latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change. Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades. Data ... Read More

  • Depilatories in the Netherlands

    ...retail depilatories such as professional IPL and laser treatments. IPL and laser treatments are longer lasting and more effective and can even become a permanent hair removal method rather than being forced to shave very ... Read More

  • Depilatories in Turkey

    ...salons, which is a more expensive option. However, the growing number of professional women with less time to spend on depilatory care has stimulated the continued growth of home-use systems. New launches over the review ... Read More

  • Beauty and Personal Care in Norway

    ...indicating that the wider market is reaching a new level of maturity. The categories which mainly helped to drive growth were colour cosmetics and skin care. Euromonitor International's Beauty and Personal Care in Norway report ... Read More

  • Depilatories in Argentina

    ...it is slowly expanding into smaller towns. The new technology is a modern competitor to traditional methods of hair removal that is slowly occupying an important position amongst local consumers. Euromonitor International's Depilatories in Argentina ... Read More

  • Depilatories in Bulgaria

    ...in an effort to retain customers, including discounted service packages and vouchers for multiple procedures. Most salons offered photo and laser epilation services in addition to conventional methods in 2015. Euromonitor International's Depilatories in Bulgaria ... Read More

  • Depilatories in Finland

    ...label options. However, this negative value trend was counterbalanced by the positive growth of hair removers/bleaches, which remains an immature category and saw new products and formats being launched. Euromonitor International's Depilatories in Finland report ... Read More

  • Depilatories in Germany

    ...2015. For many female consumers removing hair on legs, in armpits or other areas of the body is part of their regular beauty and care routine. As a result, the demand for convenient and gentle ... Read More

  • Depilatories in Italy

    ...category benefited from a slight improvement in economic conditions and a greater propensity for Italian consumers to take holidays, underpinned by improved weather compared with 2014. Furthermore, the growing number of women in the formal ... Read More

  • Depilatories in Norway

    ...of clinics and salons increasing in recent years, the prices of various hair removal treatments have dropped to levels many Norwegian women find reasonable. Clinics are reporting an increase in demand for both mass and ... Read More

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