Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Baby and Child-Specific Products in Pakistan
... Key drivers included baby shampoos, oils, and bath products with herbal or “no tears” formulations. Growth in baby wipes and body washes reflected evolving hygiene habits and convenience preferences, particularly in urban centres. Euromonitor International's ... Read More
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Beauty and Personal Care in Saudi Arabia
... have also been boosted by urbanisation, climate factors, and digital engagement in several categories. Moreover, health conscious consumers are investing in dermocosmetics, while consumers across the board are gravitating towards natural, organic, and sustainab... Euromonitor ... Read More
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Baby and Child-Specific Products in Slovenia
... by recent inflationary pressures that have driven widespread price increases across consumer goods. Nevertheless, sales continued to grow in both volume and current value terms with ongoing innovation and rising consumer... Euromonitor International's Baby and ... Read More
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Baby and Child-Specific Products in Ireland
... stable, Irish parents show a clear preference for trusted, no-fuss products from well-known brands. Growth was modest in 2024, as many households were still cautious with spending and prioritised core items like baby wipes, mild ... Read More
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Nappies/Diapers/Pants in Singapore
... in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is because the dragon symbolises power, strength, and good fortune, according to the Chinese culture. The majority of the population ... Read More
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Baby and Child-Specific Products in Canada
... some consumers waited for discounts to be in place before purchasing, this challenged value growth in 2024. Multi-functional products also gained traction in 2024, as parents prioritised convenience and value for money. Products offering multiple ... Read More
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Baby and Child-Specific Products in Switzerland
... their children. Therefore, they sought more sophisticated formulations and features. Increasing awareness of the chemicals used in cosmetics and toiletries led parents to choose gentler options when looking for baby and child-specific products. As these ... Read More
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Baby and Child-Specific Products in Malaysia
... functions to offer better quality items for their children and babies. This helped to sustain strong retail volume and especially value growth, despite a declining birth rate in Malaysia. Euromonitor International's Baby and Child-specific Products ... Read More
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Baby and Child-Specific Products in North Macedonia
... driver of this growth was the rising consumer interest in specialised products designed for children and infants. Innovation played a significant role, with the introduction of new formulas and product lines leading to the emergence ... Read More
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Baby and Child-Specific Products in Kazakhstan
... Baby and Child-specific Products in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Baby and Child-Specific Products in Saudi Arabia
... by growing health and hygiene awareness, with increasingly health conscious parents prioritising their children's wellbeing. Economic growth and rising disposable incomes have enabled families to invest in premium and specialised products, particularly dermocosmetics. Social media ... Read More
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Baby and Child-Specific Products in Romania
... the uptick in births. New launches also supported sales with brands responding to growing demand for organic and natural products. For example, Mustela from Expanscience SA, Laboratoires, released its organic cotton wipes with certified organic ... Read More
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Baby and Child-Specific Products in Guatemala
... which translated into a smaller consumer base for these items. Moreover, while inflation moderated in 2024, compared to the previous two years, prices for baby and child-specific products did not decline, meaning that the accumulated ... Read More
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Wipes in Singapore
... products that integrate easily into their busy lifestyles. Wipes that offer both cleansing and sanitising capabilities are especially popular among parents, office workers, and commuters who value on-the-go solutions, for example. Products like Detto... Euromonitor ... Read More
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Baby and Child-Specific Products in Georgia
... rate challenged sales, limiting further growth in this category. Euromonitor International's Baby and Child-specific Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Baby and Child-Specific Products in Argentina
... double-digit decrease in retail volume sales in 2024, with retail current value growth due exclusively to very high inflation rates. At constant 2024 prices, retail value sales saw a double-digit decline. Euromonitor International's Baby and ... Read More
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Baby and Child-Specific Products in Turkey
... for products specifically produced and tailored for the needs of babies and children. Euromonitor International's Baby and Child-specific Products in Turkey report offers a comprehensive guide to the size and shape of the market at ... Read More
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Baby and Child-Specific Products in Greece
... child-specific toiletries, which saw a decline in volume sales. Toiletries deemed non-essential, such as deodorants, were hit the worst by inflation and the cost-of-living crisis. Euromonitor International's Baby and Child-specific Products in Greece report offers ... Read More
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Baby and Child-Specific Products in the Philippines
... relatively high birth rate in the country and is driving demand for baby and child-specific products. While the Philippines has traditionally had a higher birth rate than many of its Southeast Asian neighbours, due to ... Read More
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Baby and Child-Specific Products in Israel
... Israel-Hamas war and the security crisis in the Red Sea led many consumers to try to save money by trading down to cheaper varieties and purchasing certain items less frequently. Sales were further depressed by ... Read More
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Baby and Child-Specific Products in Thailand
... Z, prioritised quality, functionality, and organic products. In tandem, parents increasingly shifted away from products containing chemicals, allergens, or anything else perceived to be potentially harmful to the health of their little ones. Moreover, the ... Read More
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Baby and Child-Specific Products in Italy
... in Italy’s birth rate. According to Italy’s National Institute of Statistics (ISTAT), from 2008 to 2024, births fell by more than 30% and there is now talk of a ‘demographic winter’. The population's sentiment towards ... Read More
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Baby and Child-Specific Products in Serbia
... in high-quality and premium baby care products to ensure the best for their children. As such, there was rising preference for chemical-free, organic, and hypoallergenic offerings. Euromonitor International's Baby and Child-specific Products in Serbia report ... Read More
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Baby and Child-Specific Products in Uzbekistan
... increased sales. Wipes accounted for most value sales, as parents appreciate their convenience, especially when out and about. However, baby and child-specific skin care registered the highest value growth, driven by increasing awareness of skin ... Read More
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Beauty and Personal Care in Peru
... behind growth in 2024 was the strong momentum generated by leading market players, who implemented intensive sales and marketing strategies aimed at boosting consumer purchases. For example, companies remained highly proactive in their communication with ... Read More
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