Pharmaceutical Sales Force Effectiveness - Rethinking the Current Sales Model

CBR Pharma Insights, LLC
August 1, 2011
SKU: CBRP3805469
The pharmaceutical industry is facing change on a monumental scale. Patents on key products are expiring, the flow of new products from pipelines is low, and the number of decision makers involved has increased. Add to this mix Health Care Reform and the way a company develops, markets, and sells their products is impacted on some level. The next 5 - 10 years will be an exciting time to be a part of this industry as it undergoes a transformation.

In this new environment sales representatives have less time with physicians, payers influence prescribing decisions, and generics are dispensed the vast majority of the time. On the commercial side of the business, companies are exploring alternatives to the ‘Reach and Frequency’ sales model that served them well for many years.

“Pharmaceutical Sales Force Effectiveness” is a consultancy-style report which identifies, assesses, and provides insights on the key challenges that industry is experiencing in growing market share through physician detailing. Through CBR Pharma Insights’ unique report writing approach and primary market research done with 200 US-based physicians, companies will be able to analyze these key issues quickly and utilize our content to support their strategic decision making.

Reasons to Purchase:
  • Gain insight into the challenges that your company is facing in the new health care environment and how your sales force must adapt to meet them
  • Understand what Key Account Management (KAM) is, how it is different than traditional sales models, and whether or not your brand/company should be using it
  • Learn about the various groups that influence the decision to prescribe your product
  • Prepare your brand/company for the changes which will occur in the near & long term that will influence how you grow your business specific to promoting your product portfolio
  • Access primary market research with primary care and specialty physicians(CV, Neuro, & Endocrine) to better understand and adjust the sales approach you should take to maximize your investment
  • Obtain the physicians’ perspective on their relationship with pharmaceutical sales reps and the use of technology to support product detailing



More Manufacturing, Packaging & Detailing reports by CBR Pharma Insights, LLC

Opioids Market Overview to 2023 - Opioids in Emerging Markets by CBR Pharma Insights, LLC
Opioids Market Overview to 2023 - Opioids in Emerging Markets Summary The report provides analysis of new developments that will have a strong ...
Opioids Market Overview to 2023 - Opioids in Western Europe by CBR Pharma Insights, LLC
Opioids Market Overview to 2023 - Opioids in Western Europe Summary The report provides an estimation of 2013 opioid revenues and forecast consumption ...
Biosimilars - Biosimilars on the cusp of a new era by CBR Pharma Insights, LLC
Biosimilars - Biosimilars on the cusp of a new era The biosimilars market is undergoing rapid change with developments such as the recent approvals of ...
Pediatric Drug Development - Regulatory challenges and commercial opportunities by CBR Pharma Insights, LLC
Pediatric Drug Development - Regulatory challenges and commercial opportunities Although pediatrics represent around two-fifths of the global population the market for pediatric medicines remains relatively ...
See all reports like this >>

 

SELECT A LICENSE

    Online Download  USD 3,900  
    Global Site License  USD 9,800  
 
US: 800.298.5699
Int'l: +1.240.747.3093
 

Share this report


    Other tasks

     
     
    Join Alert Me now!
    Receive bi-weekly email alerts on new market research

    Sign up today!