South America Product Consumption

According to PayNXT360, BNPL payment market in Chile is expected to grow by 33.9% on annual basis to reach US$871.7 million in 2025. The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 56.0%. This upward trajectory is expected to continue, with the market f ...

According to PayNXT360, BNPL payment market in Brazil is expected to grow by 14.0% on annual basis to reach US$4,661.6 million in 2025. The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 22.5%. This upward trajectory is expected to continue, with the marke ...

Argentina: Consumer Profile Population growth in Argentina remains steady and has resulted in a rapid urbanisation rate, making it among the most urbanized countries in Latin America. Generation Z consumers remain the most influential cohort, while Gen Alpha will enjoy increased purchasing power in ...

Colombia: Consumer Profile Population growth in 2023 is set to reverse between 2024 and 2040 due to negative net migration. Generation Z, who represents the largest generation cohort, continues to seek digital first solutions. Colombians are embracing innovation and valuing online interactions. Urba ...

Peru: Consumer Profile The population in Peru continues to expand, driven by stable natural change and rising life expectancy. The country faces the arrival of refugees from neighboring countries due to political unrest. Gen Z maintains the position as the largest generational cohort, and is expecte ...

Consumer Types in Peru Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better deve ...

Consumer Types in Brazil Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better de ...

Consumer Types in Colombia Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better ...

Consumer Types in Chile Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better dev ...

Consumer Types in Argentina Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can better ...

Chile: Consumer Profile Chile’s population is projected to continue growing despite lower birth rates, with growth supported by rising life expectancy. While single person households are seeing a rapid increase, households with children remain the predominant household type. The cost of living crisi ...

Montevideo in Uruguay The Montevideo in Uruguay report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer to ...

Salto in Uruguay The Salto in Uruguay report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On t ...

Maracaibo in Venezuela The Maracaibo in Venezuela report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer ...

Caracas in Venezuela The Caracas in Venezuela report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topi ...

Ciudad del Este in Paraguay The Ciudad del Este in Paraguay report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other ...

Lima in Peru The Lima in Peru report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of th ...

Arequipa in Peru The Arequipa in Peru report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On t ...

Asunción in Paraguay The Asunción in Paraguay report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topi ...

Brazil: Consumer Profile Brazil’s population is projected to maintain a solid growth rate despite slightly contracting birth rates, largely thanks to rising life expectancy. While childless families will become more popular among Brazilians, households with children will remain predominant in the co ...

Megatrends in Brazil This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Brazil. Euromonitor's Megatrends in Bra ...

Chile Cities Review Santiago and Antofagasta are Chile’s most economically vibrant cities, due to population size, consumer expenditure and disposable income. Temuco is expected to see the greatest economic growth in terms of GDP growth in the future. In the near term, challenges will persist due to ...

Ecuador Cities Review Quito and Guayaquil are Ecuador’s most economically vibrant cities, though Santo Domingo de los Colorados holds the highest potential for future economic growth. However, challenges for the country’s cities will persist in the near term due to the continuing global economic slo ...

Colombia Cities Review Bogota remains Colombia’s most economically active city, due to its high GDP per capita, population size and consumer expenditure. Medellín holds the highest potential for future economic growth, in terms of fastest real GDP growth over 2023-2028. Growing urban populations are ...

Health and Wellness in Chile The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disp ...