Category: Pet Food
Europe Pet Food
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Dog Food in Switzerland
... trend for larger dogs. Therefore, sales performance is more driven by consumers opting for prepared dog food, rather than feeding their pets homemade options or table scraps. Dog treats and mixers is the best performing ... Read More
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Other Pet Food in Austria
... increases is set to ease. The pet health and humanisation trends remain key drivers of growth, with this trend extending beyond traditional pets, such as dogs and cats, to include small mammals/reptiles, fish and birds. ... Read More
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Cat Food in Switzerland
... popular as pets, thus sales are supported by baseline demand. However, it is also noted that population growth has slowed down since the boom in pet ownership seen during the era of the pandemic, thus ... Read More
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Pet Products in Switzerland
... than a notable slowdown in demand per se. Other pet products is showing the strongest value growth in 2025, along with being the largest sized category, with cat litter coming in second place in size ... Read More
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Pet Care in Switzerland
... Cats continue to be the most favoured pet type, thanks to having a positive reputation as being comparably easy and low-cost pets, compared to dogs for example, as cats are able to be kept in ... Read More
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Pet Care in Austria
... to perform well, driven primarily by pet food. An increasing number of consumers are opting for prepared pet food, driven by several factors including time constraints, a growing demand for convenience, and the expanding range ... Read More
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Dog Food in Austria
... dog population. However, growth is increasingly concentrated among small and medium-sized breeds rather than larger ones. In addition, more consumers are opting for prepared pet food, influenced by time constraints and a rising demand for ... Read More
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Cat Food in Austria
... their cats indoors due to concerns about safety, health, and well-being. Furthermore, cat owners are increasingly opting for prepared cat food, migrating away from feeding cats table scraps or homemade meals. This shift is supported ... Read More
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Other Pet Food in Switzerland
... which were inspired by the heightened levels of pet ownership during the era of the pandemic. Euromonitor International's Other Pet Food in Switzerland report offers a comprehensive guide to the size and shape of the ... Read More
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Cat Food in Finland
... driven by a combination of factors, including the humanisation of pets, where cats are treated as family members, prompting owners to seek higher-quality food options. Finnish consumers are showing a growing preference for premium, natural ... Read More
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Pet Care in Finland
... grow moderately, and at a slower rate, compared with 2024. The industry’s expansion in retail value terms is being driven more by trading-up than by increased consumption: consumers are not necessarily buying more, but they ... Read More
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Dog Food in Sweden
... are increasingly focused on tailored diets that address issues such as digestion, joint health, skin sensitivities, and allergies. This has spurred demand for premium, grain-free, and limited-ingredient recipes, many of which feature functional claims and ... Read More
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Other Pet Food in Denmark
... Denmark and consumer interest in maintaining non-traditional pets like birds and small mammals has waned. The population of other pets in Denmark has also stagnated further limiting demand and sales potential. Inflationary pressures have equally ... Read More
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Other Pet Food in Finland
... pet ownership maintains a demand for other pet food. Households keeping fish, birds, small mammals and reptiles continue to drive consistent demand for species-specific food, often requiring tailored nutritional solutions. The category also benefits from ... Read More
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Other Pet Food in Sweden
... food categories, purchasing in this segment is less frequent and more price-sensitive, with consumers typically focused on routine feeding rather than premiumisation. Limited product innovation and constrained shelf space in general retail further contribute to ... Read More
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Pet Care in Denmark
... ingredients, functional nutrition, and products tailored to dietary requirements. Inflationary pressures and price increases, particularly in premium dry and wet pet food, continue to boost value growth. Retail volume growth has picked up slightly but ... Read More
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Cat Food in Sweden
... aligning with personal values around sustainability and ingredient quality. Products featuring grain-free recipes, high meat content, and natural or functional ingredients — such as those supporting digestion, coat condition, or urinary health — are gaining ... Read More
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Cat Food in Denmark
... products tailored to specific dietary needs. The trend of treating pets as family members continues to drive demand for high-quality, specialised nutrition. Moreover, the growing trend of pet humanisation reinforces the preference for commercially prepared ... Read More
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Dog Food in Denmark
... and treats, which are gaining traction due to their perceived freshness and taste. Dog owners are trading up to premium or niche products tailored to specific dietary needs or life stages. Smaller dog breeds, which ... Read More
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Dog Food in Finland
... is being fuelled by several factors, including the humanisation of pets, where dogs are increasingly considered family members, leading owners to seek higher-quality and more specialised food options. Additionally, the expansion of premium product offerings ... Read More
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Pet Care in Sweden
... functional, and often premium solutions over bulk purchasing. Rather than expanding the number of products they buy, Swedish consumers are investing in items that reflect their pets’ health, wellbeing, and place within the household. From ... Read More
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Cat Food in the Netherlands
... another strong performance in this respect, however, as cat ownership is on the rise and people often have a greater tendency to choose higher quality and more expensive food and treats for these pets than ... Read More
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Other Pet Food in the Netherlands
... reflects the fact that rates of expansion in the country’s pet bird, fish, small mammal and reptile populations have remained sluggish or slowed in recent years. This is partly because busier lifestyles and cost-of-living pressures ... Read More
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Dog Food in the Netherlands
... Nonetheless, the category is still poised to perform solidly in both respects thanks to rising levels of dog ownership and the pet humanisation trend. The latter factor remains a key driver of premiumisation, with the ... Read More
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Pet Care in the Netherlands
... poised to register another robust performance in this respect, however, and the vast majority of categories look set to post solid growth in volume terms for the entire year. Overall demand continues to be buoyed ... Read More
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