South Korea Management

Asian speciality drinks saw modest growth in South Korea in off-trade volume terms in 2025, driven by K-culture's influence and the introduction of zero sugar options. While established brands like Lotte and Woongjin adapted with sugar-free variants after sales declines, KT&G's JungKwanJang led grow ...

Asian Speciality Drinks in South Korea Sales of Asian speciality drinks in South Korea continue to grow in 2022 as consumers look for perceived healthier drink options. In addition to the longer-term pursuit of healthier lifestyles, the pandemic encouraged local consumers to seek clear functional be ...