Ghana General Cosmetics & Personal Care

Tissue and hygiene in Ghana has continued its positive trajectory in 2024, building on momentum gained during and after the COVID-19 pandemic. The heightened awareness of hygiene practices among Ghanaians remains a key driver of growth in the category. However, macroeconomic pressures persist. The d ...

Beauty and Personal Care in Ghana In 2023, global inflation rates are causing prices to rise, affecting consumers’ consumption habits. Meanwhile, more modern attitudes towards personal grooming and rising exposure to global style and fashion trends due to widening internet access are supporting dema ...