Category: Food & Beverage
Morocco Food & Beverage
-
Fruits in Morocco
... in 2024, the volume sales of citrus fruits declined due to poor harvests driven by drought and extreme weather conditions. The hot summer of 2023 and a lack of rainfall severely impacted flowering and fruit ... Read More
-
Other Hot Drinks in Morocco
... has hindered their appeal, particularly during periods of financial strain, when price-sensitive consumers tend to forego such purchases. As economic uncertainty persists, the demand for these products has been further suppressed, leaving their consumption largely ... Read More
-
Hot Drinks in Morocco
... up energy and raw material costs globally. These pressures have been acutely felt in Morocco, where rising prices for food and energy products have pushed inflation to 6.2% in 2023. Faced with these economic challenges ... Read More
-
Tea in Morocco
... turned to green tea as a cheaper alternative to other hot drinks, further boosting its volume sales. The market's vibrancy is driven by the presence of over 250 brands, all imported, which has created intense ... Read More
-
Coffee in Morocco
... continues to be imported mainly from Spain and Italy. In April 2024, global coffee prices reached unprecedented levels, rising by 16.8% to USD427 per kilogram – the highest since 1979. Morocco predominantly imports two types ... Read More
-
Food Preparation Appliances in Morocco
... 2024. Retail prices increased rapidly due to the higher import tax forcing consumers to rethink purchases. Consequently, retail volume sales plummeted over 2024 with performance far worse than during the pandemic. Retailers have seen profit ... Read More
-
Juice in Morocco
... natural juice. However, 2024 has witnessed reduced orange production due to drought, compounded by rising prices, which led consumers to switch to packaged juice as a more affordable alternative. The overall unit price of juice ... Read More
-
Concentrates in Morocco
... as a cost-effective and refreshing alternative to carbonated drinks and packaged juices. This shift has been particularly evident among low-income households, where flavoured water or milk prepared with liquid concentrates offers a more affordable solution ... Read More
-
Energy Drinks in Morocco
... such as Upgrade, Blu, Rockstar, Sting, Monster, Black Energy, Royal Club, and Hype Energy Drinks have significantly broadened consumer options in the category. This influx of lower-priced products has intensified competition, leading established players to ... Read More
-
RTD Tea in Morocco
... the past two years, elevated temperatures have made RTD tea a popular alternative to traditional hot tea, particularly during the warmer months. This shift highlights a behavioural trend among consumers, who are prioritising beverages that ... Read More
-
RTD Coffee in Morocco
... a small but rapidly expanding product area within soft drinks in Morocco. Its growth is attributed to the combination of rising demand for convenient coffee options and the category's appeal as a refreshing alternative to ... Read More
-
Carbonates in Morocco
... as cola carbonates over hot beverages. Despite being perceived as less healthy, carbonates have remained attractive due to their relatively lower price compared to juice, making them a more appealing option for financially constrained consumers. ... Read More
-
Soft Drinks in Morocco
... exert upward pressure on energy and raw material prices globally. These same pressures have been acutely felt within Morocco, where inflation stood at 6.2% in 2023, largely driven by the rising costs of food and ... Read More
-
Bottled Water in Morocco
... for further development. Second, ongoing drought conditions and the low quality of tap water, particularly in coastal cities dependent on desalination plants, have led more consumers to rely on bottled water for their daily needs. ... Read More
-
Meals and Soups in Morocco
... focus on the category. This trend aligns with consumer preferences, as many Moroccans perceive ready meals as less healthy and less flavourful compared to freshly prepared foods, while also being more expensive. Consequently, ready meals ... Read More
-
Baked Goods in Morocco
... has compelled manufacturers to increase reliance on imported cereals to meet domestic demand. The resulting surge in raw material costs, including wheat flour and sugar, has driven up the prices of baked goods, thereby exerting ... Read More
-
Edible Oils in Morocco
... 2023, following the suspension of import duties on raw oilseeds such as sunflower, soybean, and rapeseed in June 2022, growth in volume sales has remained subdued. Many consumers have adjusted their habits, opting to reduce ... Read More
-
Breakfast Cereals in Morocco
... non-essential products such as breakfast cereals. With tighter household budgets, many have shifted to more affordable alternatives, such as bread-based meals, which are perceived to be both more economical and filling compared to breakfast cereals. ... Read More
-
Staple Foods in Morocco
... Ukraine have continued to exert upward pressure on global energy and raw material prices, including staple food categories. Inflation reached a significant 6.2% in 2023, exacerbating the cost-of-living crisis for many households and dampening consumption ... Read More
-
Cooking Ingredients and Meals in Morocco
... rising costs of energy and raw materials, with national inflation reaching 6.2% in 2023. Coupled with the country's sixth consecutive year of drought, key agricultural outputs like olive oil and tomatoes have been severely impacted, ... Read More
-
Sweet Spreads in Morocco
... towards healthier and more traditional alternatives like olive oil, honey, and argan oil, especially for breakfast. Rising unit prices, particularly in chocolate spreads, have exacerbated the decline in demand for indulgent products, which are perceived ... Read More
-
Processed Fruit and Vegetables in Morocco
... processed vegetables and the continued underperformance of frozen options. Consumers have shown a marked inclination for shelf-stable vegetables, particularly where fresh alternatives are either scarce or prohibitively expensive. Products such as maize, mushrooms, and peas ... Read More
-
Processed Meat, Seafood and Alternatives To Meat in Morocco
... This decline is largely driven by the growing health and wellness trend, which has led Moroccan consumers to increasingly shun processed meats due to concerns about additives and preservatives used to extend shelf life. Fresh ... Read More
-
Rice, Pasta and Noodles in Morocco
... unpackaged, loose products has had a notable impact, as these alternatives offer a cost advantage that resonates with budget-conscious households. Loose rice and pasta, which account for nearly 20% of total sales, continue to attract ... Read More
-
Sauces, Dips and Condiments in Morocco
... of herbs and spices, which have driven consumers to seek more affordable alternatives. Stock cubes are perceived as cost-effective substitutes for traditional spice mixes, prompting significant consumer uptake. Manufacturers have capitalised on this trend by ... Read More
Research Assistance
