Category: Food & Beverage
Kenya Food & Beverage
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Kenya Savoury Snacks
... affordability. Kenyans are becoming increasingly price-conscious, opting for smaller pack sizes and budget-friendly brands. This shift in purchasing behaviour is prompting manufacturers to adapt their strategies. Smaller pack options from established brands like Tropical Heat ... Read More
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Kenya Chocolate Confectionery
... in stagnant sales volume growth within the category. Euromonitor International's Chocolate Confectionery in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to ... Read More
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Kenya Wine
... turn is a result of concerted efforts by local wine manufacturers and importers to educate their clientele. Through extensive brand activations, consumers are learning about the diversity of wine products and how to pair them ... Read More
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Kenya Cider/Perry
... Cider, Hunter’s Gold from Kenya Wine Agencies Ltd (KWAL) and Tusker Cider from East African Breweries have quickly gained traction, particularly among urban women. The diverse range of flavours in ciders caters to varied consumer ... Read More
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Kenya Rtds
... etc. E-commerce has emerged as the fastest-growing distribution channel for RTDs. The increasing popularity of online platforms is driven by the convenience and efficiency they offer compared to in-store shopping. This trend is aligned with ... Read More
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Kenya Beer
... consumers cutting back on consumption and shifting to cheaper alternatives due to the high price of beer. Spirits have gained popularity as they are considered more affordable and deliver greater value for money compared to ... Read More
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Kenya Alcoholic Drinks
... market, offering consumers a cost-effective option for their alcohol preferences in the wake of inflation. On the flipside, the beer category is grappling with challenges, marked by poor performance primarily attributed to its comparatively higher ... Read More
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Kenya Spirits
... spirits has been instrumental in fostering the consumption of these products. Top-tier international brands such as Johnnie Walker, Richot, Baileys, and Gilbeys have sustained a robust brand presence and exemplary distribution networks within the market. ... Read More
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Baked Goods in Kenya
... of the ongoing Ukraine-Russia war. Considering Russia and Ukraine's significant role as exporters of over a quarter of the world's wheat, the war has inevitably led to increased costs globally for baked goods. The war ... Read More
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Breakfast Cereals in Kenya
... to heightened inflation globally. This, coupled with a severe drought in Kenya, has impacted food security and livelihoods. Given that Russia and Ukraine are major exporters of wheat, the war has caused substantial cost increases ... Read More
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Processed Meat, Seafood and Alternatives To Meat in Kenya
... inflation. While the overall category is seeing an increase in current value sales and volume sales in 2023, volume sales are not as high as anticipated. This is attributed not only to inflationary pressures but ... Read More
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Staple Foods in Kenya
... essential grocery items while curtailing impulse buys and non-essential purchases. The country's prolonged drought has exacerbated this situation, contributing further to the escalating food prices. Bread, a fundamental staple, has experienced notable unit price increases, ... Read More
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Rice, Pasta and Noodles in Kenya
... category overall is witnessing double-digit current value growth. Rice, as the largest product by volume sales, is benefitting from the steep price increase in maize meal, a primary ingredient for ugali - a staple local ... Read More
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Processed Fruit and Vegetables in Kenya
... tomatoes, as shortages in fresh produce persist. Further, the global energy crisis triggered by the war in Ukraine is contributing to high inflation, which, alongside the drought in Kenya, is impacting food security and livelihoods. ... Read More
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Kenya Beverages Consumption Trends and Forecasts Tracker, Q2 2023
... latest industry performance and developments on a quarterly basis, covering - Top line consumption volumes for Q2-2023 vs Q2-2022, moving annual totals (MAT), full year 2022 provisional data and 2023 forecasts for all beverage categories. ... Read More
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Kenya Beer and Cider Market Overview by Category, Price Dynamics, Brand and Flavour, Distribution and Packaging, 2023
... the report contains introduction, category and segment insights, company and brand insights, channel insights, packaging insights, and appendix sections. Key insights and drivers behind the Beer and Cider market performance Reasons to Buy Gain an ... Read More
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Other Dairy in Kenya
... increasing sales of cream, which continues to be the only product within other dairy that generates any significant sales. Euromonitor International's Other Dairy in Kenya report offers in-depth knowledge of the market at a national ... Read More
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Drinking Milk Products in Kenya
... addition, a near ban on imports from Uganda has also pushed prices up. There are several reasons for the reduction in imports. The Kenyan government is looking to reduce imports in order to protect the ... Read More
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Plant-Based Dairy in Kenya
... products in any meaningful way. One major barrier to success is that plant-based dairy products tend to have far higher unit prices than their bovine dairy product equivalents, which limits their appeal to affluent consumers. ... Read More
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Dairy Products and Alternatives in Kenya
... experienced high inflation caused by commodity price volatility and tightening global financing conditions that has put major pressure on the exchange rate and foreign exchange reserves. The government has been striking a balance through a ... Read More
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Yoghurt and Sour Milk Products in Kenya
... of 100ml are more popular in 2023, as it is less of a financial outlay. This is especially true through traditional channels. Value sales for sour milk products through official channels are still expected to ... Read More
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Cheese in Kenya
... to drought conditions, and local producers are forced to prioritise liquid milk instead of value-added products such as cheese. Euromonitor International's Cheese in Kenya report offers in-depth knowledge of the market at a national level, ... Read More
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Butter and Spreads in Kenya
... is expected to dampen volume sales. In addition, the Kenyan shilling is depreciating against the dollar and this is making imports more expensive. Cooking fat remains the largest product in terms of volume sales, as ... Read More
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Baby Food in Kenya
... Value sales for prepared baby food still remains negligible, as it is deemed too expensive for most consumers. Euromonitor International's Baby Food in Kenya report offers in-depth knowledge of the market at a national level, ... Read More
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Kenya Biscuits Market Research Report Forecast to 2030
... factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income. The market is highly competitive, with numerous local and international players vying for a share of the market. The COVID-19 pandemic has ... Read More
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