Category: Cosmetics & Personal Care
Turkey Cosmetics & Personal Care
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Skin Care in Turkey
... continued to see an emphasis on the themes of premiumisation, self-care, and science-backed efficacy. Turkish consumers increasingly looked for products with dermocosmetic influences. They actively searched for ingredients with proven benefits, such as hyaluronic acid ... Read More
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Premium Beauty and Personal Care in Turkey
... and personal care in retail value sales terms in 2024, supported by growing concern over skin health and appearance. Premium colour cosmetics posted the highest retail value growth, supported by the full resumption of out-of-home ... Read More
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Men's Grooming in Turkey
... wellness routines. These practices are increasingly viewed as preventative measures for maintaining health and wellbeing, rather than solely for aesthetic or appearance purposes. This shift has fostered a wider acceptance of men's grooming, leading male ... Read More
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Bath and Shower in Turkey
... 2024, significantly impacting the cost of consumer goods, including bath and shower items. The depreciation of the Turkish lira increased the cost of imported raw materials essential for the manufacture of soaps and other bah ... Read More
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Depilatories in Turkey
... are on the rise, following the downturn during the COVID-19 crisis, but budget constraints are driving many consumers to maintain their at-home hair removal routines. Depilatories are held to offer a more affordable alternative to ... Read More
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Fragrances in Turkey
... to heightened demand for both luxury and niche scents. Additionally, local enterprises like Atelier Rebul, with a rich heritage dating back to 1895, are gaining prominence by promoting their blend of traditional craftsmanship with modern ... Read More
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Deodorants in Turkey
... increasing disposable incomes have heightened awareness of personal hygiene, leading to a greater demand for deodorants. Additionally, the influence of lifestyle trends amid growing exposure to social media encouraged the adoption of deodorants th... Euromonitor ... Read More
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Mass Beauty and Personal Care in Turkey
... and the strategic utilisation of social media platforms to enhance brand engagement and reach. Additionally, health and beauty specialists, most notably Watsons, Gratis and a new retailer Mion, played a critical role by maintaining aggressive ... Read More
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Baby and Child-Specific Products in Turkey
... for products specifically produced and tailored for the needs of babies and children. Euromonitor International's Baby and Child-specific Products in Turkey report offers a comprehensive guide to the size and shape of the market at ... Read More
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Beauty and Personal Care in Turkey
... 2024, dampening consumer spending. Due to the economic crisis in Turkey, price-sensitive consumers were increasingly drawn to lower-priced products. However, more affluent consumers continued to opt for premium or luxury items. As travel patterns started ... Read More
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Sun Care in Turkey
... increasing cost-of-living and a preference for simplified routines in Istanbul, Turkish consumers showed a growing inclination towards sun care products that offered multiple benefits, such as the incorporation of skin care properties. This significantly boosted ... Read More
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Hair Care in Turkey
... rise in Turkey. This economic pressure impacted consumer spending habits, with a marginal overall drop in retail volume sales recorded in 2024. Many consumers were forced to trade down to more affordable options, prioritising essential ... Read More
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Colour Cosmetics in Turkey
... out-of-home lifestyles in the post-COVID-19 period, there were more opportunities to use colour cosmetics. Meanwhile, the category benefited from regulatory standards for cosmetics safety and quality, investments in research and development for advanced dye solutions... ... Read More
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Oral Care in Turkey
... included toothpaste, manual toothbrushes and increasingly mouthwashes and dental floss. As the focus on preventative health and overall wellbeing increased, more consumers adopted a routine of brushing teeth twice a day and incorporating dental floss ... Read More
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Tissue and Hygiene in Turkey
... in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. However, these levels of value growth are attributed to the significant spikes seen in inflation over the same period and, within ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category ... Read More
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Rx/Reimbursement Adult Incontinence in Turkey
... adult incontinence saw stronger value growth in 2024, compared to Rx/reimbursement options, Rx/reimbursement adult incontinence is a larger category in both value and volume terms. Indeed, a significant portion of overall adult incontinence product sales ... Read More
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Nappies/Diapers/Pants in Turkey
... to this category growing from a lower base and seeing higher prices than basic nappies/diapers, however, volume sales were also strong, albeit at a lower level, as seen across nappies/diapers/pants in general. Indeed, there is ... Read More
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Menstrual Care in Turkey
... terms of value size, with slim/thin/ultra-thin towels being notable in this context, while pantyliners also performed well. This reflects a shift in consumer preferences towards more modern and discreet products, while traditional options, such as ... Read More
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Retail Adult Incontinence in Turkey
... across categories in tissue and hygiene overall. Light adult incontinence is performing better than moderate/heavy adult incontinence in both value and volume terms, however, moderate/heavy adult incontinence is a larger category in terms of volume ... Read More
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Health and Beauty Specialists in Turkey
... tourism having started to increase in 2023, volume sales benefits as visitors to Turkey often like to purchase spectacles and sunglasses for the lower prices compared to in their home countries. Euromonitor International's Health and ... Read More
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Turkey: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Personal Care Appliances in Turkey
... the strong rebound in demand, especially for the dominant hair care appliances category, in the post-Coronavirus (COVID-19) period dampened retail volume growth. The average retail current unit price of all categories of personal care appliances ... Read More
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Oral Hygiene in Turkey
... descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The oral hygiene market consists of retail sales of breath fresheners (non-confectionery), dental floss, denture care, ... Read More
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