Category: Cosmetics
Macedonia Cosmetics
-
Mass Beauty and Personal Care in North Macedonia
... during 2024. This growth was primarily driven by the ongoing influence of social media, which played a crucial role in setting trends. 2024 also saw a significant increase in personalisation and inclusivity, as brands in ... Read More
-
Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
-
Colour Cosmetics in North Macedonia
... social media, which continued to shape emerging trends and consumer expectations. Despite some negative demographic trends, innovation and a focus on premium products helped maintain stable growth during 2024. Several key trends... Euromonitor International's Colour ... Read More
-
Beauty and Personal Care in North Macedonia
... and colour cosmetics, and the accelerating consumer demand for niche goods, including dermocosmetics products. However, although inflation was subsiding, its lingering effects continued to push unit prices higher, negatively impacting consumer confidence as many shoppers ... Read More
-
North Macedonia Premium Beauty and Personal Care
... current value sales of premium beauty and personal care products increased significantly, though growth in constant value sales was minimal. With consumers being more price sensitive, there was a degree of trading down, with consumers ... Read More
-
North Macedonia Colour Cosmetics
... and for instance colour cosmetics/set kits performed well, as consumers look to purchase several products at a lower price per unit. Younger consumers, that is the under 40s cohort, continued to drive value sales. Euromonitor ... Read More
-
North Macedonia Beauty and Personal Care
... their toll on consumption. As a result, while beauty and personal registered high current value growth, constant value growth was marginal, and volume sales fell slightly. The decline in volume sales was also due to ... Read More
-
North Macedonia Mass Beauty and Personal Care
... a slight increase in constant value sales, as rising costs hit profit margins. Players were also forced to push volume sales by offering promotions, particularly for products such as shower gel and deodorants, where consumers ... Read More
-
Health and Beauty Specialist Retailers in North Macedonia
... of 2020. This is a good performance for a non-grocery retailer (with all other store-based non-grocery retailing channel recording double-digit decline in 2020). This is because many of the channel’s outlets were considered essential and ... Read More
Research Assistance
