Category: Consumer Goods & Retailing
Thailand Consumer Goods & Retailing
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Video Games in Thailand
... and a move towards digital game consumption via subscription models. The landscape is fragmented, with developers facing fierce competition, particularly in mobile gaming. Euromonitor International's Video Games in Thailand report offers a comprehensive guide to ... Read More
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Traditional Toys and Games in Thailand
... children, as adults increasingly purchased high-quality items with mature themes. E-commerce and social media engagement became vital for connecting with consumers. While e-commerce encouraged new entrants, the competitive landscape became increasingly consolidated. Euromonitor International's Traditional ... Read More
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Toys and Games in Thailand
... in sales, while the shift in consumer spending habits towards mobile gaming has been notable. Traditional toys and games managed to remain relevant through innovative products, but digital platforms have become essential for companies. Euromonitor ... Read More
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Tobacco in Thailand
... to have reduced consumer demand, particularly amongst lower-income groups. This shift has also contributed to the rapid expansion of the illicit tobacco market, as consumers have sought less expensive alternatives. Moreover, the growing popularity of ... Read More
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Cigarettes in Thailand
... often sold at roughly half the price of legal cigarettes. Despite the government’s intensified efforts to crack down on these alternatives, enforcement in 2024 struggled to keep pace with the rapid spread of illegal and ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Thailand
... Thailand welcomed around 35 million tourists in 2024, representing a 26% increase compared to 2023, the figure still fell short of pre-COVID-19 levels. Prior to the pandemic, tourist arrivals regularly exceeded 39 million annually, contributing ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Thailand
... in prison, a fine of up to THB600,000, or both. Those who import e-cigarettes face even harsher penalties, including up to 10 years in prison, a fine equal to five times the value of the ... Read More
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Eyewear in Thailand
... recovery in the market economy with consumers showing a greater willingness to invest in new spectacles and sunglasses, while more consumers are also embracing the convenience of contact lenses. Thai consumers are also living increasingly ... Read More
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Sunglasses in Thailand
... the sun’s harmful UV rays. However, consumers are also purchasing sunglasses for fashion reasons, with these accessories increasingly seen as an important part of achieving a desired look. Premiumisation is also supporting the positive performance ... Read More
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Spectacles in Thailand
... cases of myopia, especially among children and office workers, as well as an ageing population which is driving an increase in the number of cases of presbyopia. As these conditions increase so does the need ... Read More
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Thailand Baby Diaper Market Forecast 2025-2032
... expected to reach a revenue of $771.12 million by 2032. In terms of volume, the Thailand baby diapers market is expected to grow at a CAGR of 5.76% during the same period. The market was ... Read More
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Global & Thailand 3D and 4D Technology Market to 2031
... Hospital in Bangkok are utilizing 3D printing to produce patient-specific anatomical models, which help improve the accuracy and efficiency of complex surgical procedures. Meanwhile, research centers like Chulalongkorn University are pushing the boundaries of innovation ... Read More
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Home Improvement in Thailand
... debt has constrained consumer spending, leading to reduced demand for home improvement products. Indeed, major retailers such as Siam Global House, DoHome, and Thai Watsadu reported sales declines in 2024, despite efforts to expand their ... Read More
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Home and Garden in Thailand
... and government support for sustainable farming, other categories, did not fare as well. Rising living costs, high household debt, and tighter credit availability have led to weakened consumer confidence, prompting delays in large-scale purchases and ... Read More
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Cat Food in Thailand
... to be more convenient to keep as pets in urban apartments and homes. Additionally, with an increasing number of single-person households and childless couples, more people are turning to cats for companionship. As more people ... Read More
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Other Pet Food in Thailand
... trend in pet ownership preferences, with more people opting for these types of pets. The lower level of responsibility associated with caring for smaller pets, which typically require less time, space, and resources compared to ... Read More
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Home Furnishings in Thailand
... costs, high household debt, and limited access to credit due to tighter lending policies. The sluggish recovery of the residential real estate sector, traditionally a key growth driver, has also contributed to reduced demand for ... Read More
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Pet Care in Thailand
... of pet care and also saw dynamic growth in 2025. This is being fuelled in part by the growing population of pet dogs and cats, with the number of households keeping cats and dogs continuing ... Read More
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Dog Food in Thailand
... in owners feeding their pets prepared dog food and dog treats and mixers, rather than non-prepared food such as table scraps. More people in Thailand are choosing to keep dogs as pets, especially in urban ... Read More
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Pet Products in Thailand
... the demand for various pet products, ranging from pet accessories to pet healthcare and grooming products continues to expand. Furthermore, the overall spending on pet products is on the rise as consumers are increasingly prioritising ... Read More
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Gardening in Thailand
... Initiatives like Varmers' vertical farming in Bangkok, which produces over 800,000 strawberries annually, exemplifies the innovative approaches being adopted, while brands such as Grow Space Bangkok and Thai Garden Design cater to urban gardeners with ... Read More
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Homewares in Thailand
... Thai households to report a decline in financial wellbeing, prompting consumers to reduce non-essential spending and focus on necessities. This shift adversely affected discretionary categories like dinnerware, cutlery, and cookware. Additionally, the influx of low-cost... ... Read More
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Sun Care in Thailand
... desire to protect the skin at a younger age. The fear of ageing skin is becoming more entrenched, also supporting sales in sun care. Thai consumers are becoming more knowledgeable and are learning to protect ... Read More
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Fragrances in Thailand
... as tools to support mental and emotional wellbeing. Brands are formulating scents that not only provide a pleasant aroma but also support the emotional well-being of consumers. Euromonitor International's Fragrances in Thailand report offers a ... Read More
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Hair Care in Thailand
... and specialised hair care products, which is fuelling value growth. Thailand’s growing middle-class population seeks higher quality hair care solutions for use at home. Urbanisation is also shaping consumer needs, with mental stress and exposure ... Read More
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