Region: Kenya
Category: Consumer Goods

Kenya Consumer Goods

(123 reports matching your criteria)
  • Sanitary Protection in Kenya

    ... The previous major drivers of growth continued, such as: the essential nature of these products; changing lifestyles; the rising female population aged 12-54; higher disposable incomes per capita amongst women; rising menstrual education and the ... Read More

  • Retail Tissue in Kenya

    ... of the first case of COVID-19 in the country, consumers flooded their favourite retail stores to stock up on essential items should there be a lockdown and/or as a means to avoid unnecessary trips outside ... Read More

  • Away-From-Home Tissue and Hygiene in Kenya

    ... decline and a double-digit fall in volume sales. When the COVID-19 pandemic hit the country, measures to limit the spread of the virus were taken, including the suspension of international flights, leading to a decline ... Read More

  • Wipes in Kenya

    ... products. Nevertheless, Kenyans became increasingly aware of hygiene due to the COVID-19 pandemic. There was greater realisation amongst consumers of the need to maintain good hygiene and keep all surfaces and hands clean. However, home ... Read More

  • Nappies/Diapers/Pants in Kenya

    ... However, Kenyans living in low-income settlements live on an average daily budget of KES100. The pandemic worsened their financial situation, forcing these consumers to either forego some necessities or opt for cheaper ways of acquiring ... Read More

  • Retail Adult Incontinence in Kenya

    ... although this was due to the low base rather than to any impact due to COVID-19. Changing lifestyles amongst consumers, coupled with poor diets and unhealthy living, has led to an increase in lifestyle diseases ... Read More

  • Tissue and Hygiene in Kenya

    ... as a result of COVID-19. Although the growth rate of retail hygiene was only marginally higher, retail tissue saw a dynamic increase. Besides the normal demand factors such as rapid urbanisation and industrialisation that were ... Read More

  • Traditional Grocery Retailers in Kenya

    ... urban centres or close to transportation hubs, such as bus stops. However, others, particularly those located in high-density neighbourhoods, were more resilient, as curfews and other restrictions made it more difficult for consumers to travel ... Read More

  • Health and Beauty Specialist Retailers in Kenya

    ... restrictions on movement during the early stages of the pandemic led some local consumers to stockpile nutritional supplements, which led to temporary shortages. Moreover, the pandemic made consumers more concerned with maintaining their health in ... Read More

  • Apparel and Footwear Specialist Retailers in Kenya

    ... in unemployment, and even many of those who kept their jobs saw a reduction in their disposable income. With consumer confidence extremely weak, more consumers opted to mend what they already had or to buy ... Read More

  • Mobile E-Commerce in Kenya

    ... in mobile money in Kenya. M-Pesa combines Safaricom’s mobile telecommunications infrastructure with an agent model: Safaricom stores their credit balance, and customers can go to one of 110,000 agents throughout the country to conduct transactions ... Read More

  • Modern Grocery Retailers in Kenya

    ... Kenya during 2020. Many consumers, particularly those on lower incomes, were forced to curb their discretionary spending, while a dusk-to-dawn curfew in some cities – most notably Nairobi – during the early stages of the ... Read More

  • Mixed Retailers in Kenya

    ... for them. Variety stores are mostly frequented by young, urban consumers who like to go to such stores to window shop and bargain hunt, and both of these activities were significantly curtailed by the pandemic. ... Read More

  • E-Commerce in Kenya

    ... their discretionary spending, the fact that many consumers found it much more difficult to shop in person due to restrictions on movement led some to try online shopping for the first time. Growth in e-commerce ... Read More

  • Direct Selling in Kenya

    ... move around, while a fear of contagion left many consumers reluctant to open their doors to them, even after these restrictions were eased. Moreover, the economic shock of the pandemic left many reluctant to spend, ... Read More

  • Retailing in Kenya

    ... to reduce their discretionary spending. The sales of grocery retailers fell, as many consumers cut back on non-essential purchases. However, modern grocery retailers were harder hit than their traditional counterparts: The latter tend to be ... Read More

  • Bleach in Kenya

    ... greater hygiene levels in the home which required more stringent cleaning routines. Bleach is generally popular in many Kenyan homes as an affordable and versatile cleaning product that is used for cleaning toilets, floors and ... Read More

  • Polishes in Kenya

    ... essential products including groceries, and home care with disinfecting attributes due to greater hygiene awareness. Polishes were therefore perceived by many consumers to be a non-essential luxury during an unstable period, with furniture and metal ... Read More

  • Surface Care in Kenya

    ... more stringent cleaning of their homes in an attempt to reduce germs and bacteria. Prior to the pandemic, growing demand from amongst affluent, urban consumers had been noted for more specific surface care or products ... Read More

  • Toilet Care in Kenya

    ... solutions to specific toilet care, using affordable bleach, or a mixture of bleach and detergent, a trend that was likely to have continued during an unstable economic period in 2020. However, the introduction of toilet ... Read More

  • Air Care in Kenya

    ... pandemic. This forced many consumers to make more informed purchasing decisions and prioritise their expenditure on essential goods such as groceries, and home care products which offered greater disinfecting properties such as surface care and ... Read More

  • Dishwashing in Kenya

    ... towards the end of the review period, local consumers are using newer products such as paste and liquid detergents, which are now more prevalent in the country, while the latter offers greater convenience to traditional ... Read More

  • Home Insecticides in Kenya

    ... diseases, especially malaria. Despite increasing price-sensitivity, more affluent consumers including the mid-income group, are gradually seeking safer and more modern methods of home insecticides while shifting away from traditional methods such as the use of ... Read More

  • Laundry Care in Kenya

    ... category. However, since the outbreak of the pandemic, heightened awareness of the need to maintain stringent cleaning routines in the home has meant that Kenyans have taken a greater interest in all aspects of personal ... Read More

  • Kenya Consumer & Retail Q1 2021

    ... an improving economic growth in 2021 will feed through to better employment figures,supporting household disposable incomes, along with ongoing government stimulus measures. As such, we project householdspending in the country to grow by a real ... Read More

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Kenya Consumer Goods Reports

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