Category: Consumer Goods
Kenya Consumer Goods
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Wipes in Kenya
... urban middle- and upper-income consumer bases with higher disposable incomes, who are willing to try new products. In-store marketing in the modern channel has led to higher consumer awareness and is driving volume and value ... Read More
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Tissue and Hygiene in Kenya
... the rising cost of living, the category has been affected by cheap imports as business owners looked for more affordable alternatives to meet consumer’s needs. Lack of adequate legislation to protect local industries made it ... Read More
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Sanitary Protection in Kenya
... outdoor) and online marketing to educate consumers. Meanwhile, rising supply chain costs has pushed up unit prices encouraging manufacturers to launch value packs to cushion the financial impact. Mixed bundles of sanitary towels together with ... Read More
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Nappies/Diapers/Pants in Kenya
... is forcing consumers to cut back on their spending. Manufacturers such as Sunda Kenya Industrial has responded by offering its Softcare diapers in smaller packs of six for KES95, as well as bundling jumbo packs ... Read More
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Retail Adult Incontinence in Kenya
... removal of the 16% tax will lead to a reduction in prices of retail adult incontinence products and an increase in retail volume sales as more consumers are able to afford these products. Additionally, the ... Read More
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Retail Tissue in Kenya
... in most Kenyan households. Rising prices has impacted the tissue category leading manufacturers to promote Jumbo rolls, containing between 1500–1600 sheets, as a budget friendly product. Chandaria Industries has also offered jumbo packs of 15 ... Read More
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Away-From-Home Tissue and Hygiene in Kenya
... as corporate organisations came back to work, leading to an increase in hotel bookings with conferences and meetings being held. International tourism has recovered following the removal of COVID-19 travel bans, supporting the horeca and ... Read More
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Grocery Retailers in Kenya
... operators looked to expand as the country continued its recovery from the impact of the COVID-19 pandemic. For example, Quick Mart opened several new outlets in Kenya in 2022. In addition, Naivas also opened a ... Read More
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Non-Grocery Retailers in Kenya
... Kenya, Massmart Holdings Ltd announced in early 2023 its decision to close its Builders Warehouse operations in the country. Although this was mainly due to the poor economic conditions there is also a perception that ... Read More
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Direct Selling in Kenya
... made it difficult for salespeople to move around, while a fear of contagion left many consumers reluctant to open their doors to them, even after these restrictions were eased. Nonetheless, the channel continued on the ... Read More
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Retail E-Commerce in Kenya
... security concerns some consumers still have about shopping online, while it also supports the large number of unbanked consumers who do not have the facility to make online payments. Furthermore, it also allows consumers to ... Read More
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Retail in Kenya
... Kenya, with some players being forced to exit the market. Players such as Shoprite, Choppies, and Builders cited the weak economy, amongst other factors for their reasons for exiting the market. Nonetheless, the economic outlook ... Read More
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Africa Sports Equipment and Apparel Market - By Sports Type (Bike, Outdoor, Tennis, Other Racket Sports, Running, Fitness, Football/Soccer, Other Team Sports, Winter Sports, Watersports, Others); By Product Type (Equipment, Apparel); By Distribution Channel (Online, Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029
... (Online, Offline); By Country (South Africa, Morocco, Algeria, Egypt, Nigeria, Ghana, Kenya, Rest of Africa), Trend Analysis, Competitive Landscape & Forecast, 2019–2029 Africa Sports Equipment and Apparel Market Expand at Steady CAGR of 4.5% During ... Read More
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Laundry Care in Kenya
... working in the office on a daily basis for Kenya’s salaried white-collar professionals meant that there was greater need to wear clean, freshly laundered formalwear on a daily basis in many households. In addition, the ... Read More
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Air Care in Kenya
... should be noted that overall sales of air care remain low in Kenya, with spray/aerosol fresheners accounting for the bulk of category sales. The category’s performance continues to be driven largely by the robust marketing ... Read More
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Dishwashing in Kenya
... impact of high inflation. Indeed, the average unit price of dishwashing rose substantially over the course of the year, driven by increased production and distribution costs as the cost of doing business rose substantially on ... Read More
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Bleach in Kenya
... bleach in response to the threat of contagion at the peak of the COVID-19 pandemic, this increased interested not last into 2022 as more moderate growth was recorded in the category. Many consumers have become ... Read More
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Surface Care in Kenya
... experiences during the COVID-19 pandemic. Moreover, over the course of 2022, Kenya’s economy and society recovered in earnest from the COVID-19 pandemic, with the return to working in the office for at least partly time ... Read More
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Toilet Care in Kenya
... the COVID-19 pandemic. Furthermore, with many of Kenya’s salaried white-collar professionals now working from home much more often than before due to many employers and employees alike have been realised the major advantages of remote ... Read More
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Polishes in Kenya
... use of polishes. One of the main reasons for such a moderate performance in the category during the year is the significant increase in the average unit price recorded in the category over the course ... Read More
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Home Insecticides in Kenya
... the fact that many households regard home insecticides as absolutely essential due to the threat from mosquitoes and other potentially dangerous invertebrate pests also played a key role by encouraging consumers to prioritise these products ... Read More
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Booking in Kenya
... and internationally. However, the Kenyan government still required passengers to have a negative COVID-19 PCR test certificate before arriving in the country during 2022. The recovery has been driven in large part by domestic visitors, ... Read More
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Lodging (Destination) in Kenya
... of sites/outlets rose for the first time in three years but also remained well below its 2019 peak. Euromonitor International's Lodging (Destination) in Kenya report offers a comprehensive guide to the size and shape of ... Read More
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Tobacco in Kenya
... although sales of cigars and cigarillos did stabilise. Tobacco sales were negatively impacted by the impact of COVID-19 with the government’s ban on social gatherings, outdoor events and clubs, coupled with increased health concerns and ... Read More
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Cigarettes in Kenya
... prices rise this is having a negative impact on retail volume sales with consumers being forced to either seek cheaper alternatives to smoking cigarettes or to quit smoking altogether. This is however benefiting sales of ... Read More
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