Category: Consumer Goods
Ecuador Consumer Goods
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Colour Cosmetics in Ecuador
... new retail channels, such as Fybeca Beauty, which have made beauty products more accessible to a wider range of consumers. People are increasingly prioritising self-care and personal appearance, even during difficult times, driven by the ... Read More
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Men's Grooming in Ecuador
... and skin care solutions. The influence of social media has played a key role in encouraging men to adopt more comprehensive grooming routines. Brands are responding by expanding their product lines to meet this demand, ... Read More
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Deodorants in Ecuador
... packaging sizes, such as roll-ons, sachets and tube options, allow for lower spending per purchase, making them accessible to budget conscious shoppers. Additionally, demand was supported by increased consumer awareness of hygiene and personal care, ... Read More
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Depilatories in Ecuador
... products, despite little to no difference in quality or function. This perceived price disparity has caused some resistance, particularly amongst cost conscious buyers. The combination of limited distribution and pricing concerns slowed the penetration of ... Read More
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Baby and Child-Specific Products in Ecuador
... directly to higher overall value sales. Secondly, although the target market continues to shrink year after year due to declining birth rates, the parents who remain in the market are becoming more conscious of the ... Read More
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Skin Care in Ecuador
... selective, often prioritising multi-functional or affordable premium options over luxury alternatives. Despite this slowdown, brands continue to invest in promotions and value packs to maintain sales, with promotions at point of sale also proving important. ... Read More
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Bath and Shower in Ecuador
... frequent handwashing and overall hygiene awareness surged, leading to increased demand for bath and shower products. However, as people have completely shifted back to pre-pandemic routines, the urgency around cleansing has faded. In addition, categories ... Read More
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Mass Beauty and Personal Care in Ecuador
... a strong force in the Ecuadorian beauty and personal care market, as sales representatives have effectively reached consumers with personalised services and product recommendations. These salespeople leverage trust-based relationships to promote a wide range of ... Read More
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Sun Care in Ecuador
... increasingly aware of the importance of sun protection for skin health and anti-ageing benefits. Dermocosmetics performed strongly performing during the review period, as consumers increasingly prioritised effective, dermatologist-recommended solutions that provide reliable protection. Brands... Euromonitor ... Read More
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Hair Care in Ecuador
... on hair health and appearance. Consumers are willing to invest in multiple products to maintain strong, healthy, and well-groomed hair. Innovations in natural ingredients, sulphate-free formulae, and specialised treatments are driving interest, while premium and ... Read More
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Fragrances in Ecuador
... social status, making them integral to self-care routines. Whether through high-end perfumes symbolising sophistication or affordable mass fragrances enhancing everyday confidence, the emotional connection to scent is a powerful motivator. Euromonitor International's Fragrances in Ecuador ... Read More
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Oral Care in Ecuador
... seen steady demand. Innovations in formulations and packaging are attracting consumers, while continued marketing investments and continuous promotional activity help to sustain growth. Euromonitor International's Oral Care in Ecuador report offers a comprehensive guide to ... Read More
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Beauty and Personal Care in Ecuador
... of power outages, which peaked in September, lasting up to 12 hours in some areas. These disruptions affected business operations, reduced consumer activity, and significantly impacted social interactions and foot traffic in retail spaces. Euromonitor ... Read More
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Premium Beauty and Personal Care in Ecuador
... from consumers’ increasing preference for high-performance, science-backed products. In contrast, premium fragrances faced sharp declines, reflecting shifting consumer priorities amid financial constraints and the category’s inability to justify higher prices... Euromonitor International's Premium Beauty and ... Read More
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Away-From-Home Tissue and Hygiene in Ecuador
... 2024. This disrupted businesses such as foodservice and hospitality. In addition, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. This also disrupted businesses and ... Read More
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Retail Tissue in Ecuador
... much as possible. In response, several players reduced the size of their offerings in order to offer lower prices. Toilet paper continued to account for most value sales, though it also registered a fall in ... Read More
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Wipes in Ecuador
... promotions. These promotions have also seen new consumers trying wipes for the first time. Baby wipes continued to account for most volume sales, as they are considered essential by parents looking after their babies. On ... Read More
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Tissue and Hygiene in Ecuador
... significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. These measures were gradually relaxed over the subsequent months. Euromonitor International's Tissue and Hygiene in Ecuador report ... Read More
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Retail Adult Incontinence in Ecuador
... a dispelling of taboos around incontinence also drove this growth. Moderate/heavy adult incontinence continued to account for most value sales, as when consumers do buy incontinence pads, there is generally an urgent need, and as ... Read More
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Nappies/Diapers/Pants in Ecuador
... also has the largest range. However, it also registered a significant fall in volume sales. This was due to an increasing number of consumers shifting to disposable pants, which saw volume sales soar in 2024. ... Read More
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Menstrual Care in Ecuador
... as possible, and changed products less often. While menstrual care is exempt from VAT, there is still a significant proportion of women and girls that cannot afford menstrual products and this was even more pronounced ... Read More
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Ecuador: Luxury Cosmetics and Skin Care Industry - Analysis, Size, Trends, Consumption, and Forecast
... on it, and a forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report ... Read More
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Ecuador: Women Blazers Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the women blazers market in Ecuador and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Ecuador: Wallets and Small Cases Market and the Impact of COVID-19 in the Medium Term
... for the market development in the medium term. The report provides a strategic analysis of the wallets and small cases market in Ecuador and describes the main market participants, growth and demand drivers, challenges, and ... Read More
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Ecuador: Refrigerators and Freezers Industry - Analysis, Size, Trends, Consumption, and Forecast
... forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis ... Read More
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