Category: Consumer Goods
Austria Consumer Goods
-
Direct Selling in Austria
... appliances, homewares, and body care, all of which showed weaker growth compared to store-based retailing. However, the work of motivated independent sales agents helped foster consumer trust in the products, encouraging them to move past ... Read More
-
Supermarkets in Austria
... to more sustainable levels, in real value terms, supermarkets experienced a slight increase in 2024, compared to a loss in 2023. Euromonitor International's Supermarkets in Austria report offers insight into key trends and developments driving ... Read More
-
Convenience Retailers in Austria
... a total of 72 hours per week and typically not before 6 a.m., after 9 p.m. or on Sundays. As a result, convenience stores in Austria take on two distinct forms. The first is stores ... Read More
-
General Merchandise Stores in Austria
... stores in Austria are generally positioned at a higher price level, which made them particularly sensitive to the continued cautious spending behaviour of Austrian consumers in 2024. While thriftiness remained a factor, consumer reluctance to ... Read More
-
Retail E-Commerce in Austria
... retail e-commerce was fuelled by younger consumers under 30, who favoured online shopping and the convenience of m-commerce (mobile commerce) as part of their daily routines. Despite strong demand for convenience and competitive prices online, ... Read More
-
Hypermarkets in Austria
... of the past two years returning to more manageable levels, hypermarkets still recorded a solid increase in real value terms in 2024, following a minimal decrease in the previous year. Euromonitor International's Hypermarkets in Austria ... Read More
-
Discounters in Austria
... past two years returning to a healthier level in 2024, discounters experienced solid growth in real value terms. Euromonitor International's Discounters in Austria report offers insight into key trends and developments driving the industry. The ... Read More
-
Health and Beauty Specialists in Austria
... particularly DM. These stores offered a wide range of products, from popular low-end private label brands to well-known premium brands, which many consumers preferred over the more specialised and expensive offerings of beauty specialists such ... Read More
-
Retail in Austria
... recovery that slightly outpaced inflation. However, retail e-commerce experienced stronger growth compared to traditional store-based retail, boosted by an uplift in consumer confidence, particularly in sectors like entertainment, travel, and dining. Euromonitor International's Retail in ... Read More
-
Austria Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
... of 16.8% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 12.6% during 2025-2029. Loyalty market in the country is ... Read More
-
Hosiery in Austria
... to reassess their purchasing habits. Despite a slight slowdown in inflation compared to 2023, the cost of living crisis remained a persistent issue for Austrian consumers, forcing many to prioritise essential spending over discretionary items. ... Read More
-
Jeans in Austria
... rising production costs rather than increased consumer demand. This decline in retail volume reflected shifts in consumer preferences and changing fashion trends in Austria, with consumer increasing purchasing skirts and trousers. Euromonitor International's Jeans in ... Read More
-
Sportswear in Austria
... and footwear markets. One of the key drivers of sales was the ongoing rise of sports-inspired footwear, which recorded strong retail value growth of 4%. This growth was primarily driven by consumers' increasing demand for ... Read More
-
Apparel and Footwear in Austria
... rates were lower compared to 2023, Austrian consumers remained cautious, prioritising essential items such as energy, and rent, while placing less emphasis on fashion and footwear purchases. This shift in priorities had a noticeable impact, ... Read More
-
Womenswear in Austria
... navigating the challenges of the cost-of-living crisis and prioritising essential items over fashion purchases. With inflation still a concern in 2024, many consumers opted for more practical spending choices, leading to more cautious purchasing behaviour ... Read More
-
Menswear in Austria
... of living crisis. With many focusing on essential purchases rather than non-essential fashion, retail volume growth in menswear sales saw a decline of 1%. However, employees' return to the office contributed to positive retail volume ... Read More
-
Childrenswear in Austria
... points, consumer demand reduced, leading retail volume sales to fall by 1%. Among the subcategories in childrenswear, girl's apparel saw the largest retail value growth. This was aided by ongoing demand for clothing suited to ... Read More
-
Apparel Accessories in Austria
... inflation and high production costs, which drove up the prices of accessories. As a result, while the volume of accessories sold decreased, the increased retail prices helped sustain value growth in the sector. Euromonitor International's ... Read More
-
Footwear in Austria
... prices in the sector, with many Austrian shoppers becoming more cautious with their discretionary spending, particularly in non-essential categories. Euromonitor International's Footwear in Austria report offers a comprehensive guide to the size and shape of ... Read More
-
Refrigeration Appliances in Austria
... inflation stabilising and wage levels adjusting to the increased cost of living, had a positive impact on replacement purchases, which usually account for the majority of refrigeration appliance sales. However, property sales remained low due ... Read More
-
Personal Care Appliances in Austria
... price consciousness when inflation was very high and the cost of living rose sharply. Throughout 2024, consumer sentiment improved significantly as inflation stabilised and wage levels adjusted to the increased cost of living. Smaller purchases, ... Read More
-
Consumer Appliances in Austria
... general consumer sentiment, as the exceptionally high rate of inflation seen in the two preceding years stabilised. Wage levels also broadly adjusted to the increased cost of living, and discretionary income improved significantly. However, this ... Read More
-
Microwaves in Austria
... pandemic when consumers spent more time at home and significantly increased spending on kitchens and cooking. The improvement in consumer sentiment was driven by inflation stabilising after a high during the previous two years. Wage ... Read More
-
Small Cooking Appliances in Austria
... steamers, kettles and rice cookers, which enjoyed slight increases in sales following recent declines. These declines were primarily due to the high saturation resulting from a slew of purchases made during the pandemic, as consumers ... Read More
-
Air Treatment Products in Austria
... long summers, leading more consumers to seek air conditioning at home. However, this was offset in 2024 by a particularly weak property industry. This was the result of a sharp rise in interest rates for ... Read More
Research Assistance
