Africa Consumer Goods

Consumer Values and Behaviour in South Africa This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in South Africa. Euromonitor's Consumer Values and Behaviour in South Africa report a ...

Consumer Types in South Africa Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and preferences, companies can bet ...

Consumer Lifestyles in Nigeria Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Nigeria. Euromonitor's Con ...

Morocco Cities Review Casablanca and Rabat showed the highest net migration rates in 2020, and will remain the most populous cities in Morocco by 2025. Robust population growth in Casablanca is driving urban development, along with implementation of the Smart City initiative, and addressing of the n ...

Nigeria Cities Review Lagos is set to remain the largest consumer market in Nigeria, with the labour market benefiting from the strong presence of trade and manufacturing. Abuja, Nigeria’s political centre, is home to the wealthiest population in the country, attracting affluent residents. However, ...

Bouake in Côte d'Ivoire The Bouake in Côte d'Ivoire report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consume ...

Abidjan in Côte d'Ivoire The Abidjan in Côte d'Ivoire report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consu ...