Category: Butter
Europe Butter
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Serbia Butter and Spreads
... gained popularity, attracting consumers with their lower prices. Price-sensitive Serbian consumers are particularly drawn to products on discount, prompting producers to frequently offer price reductions to remain competitive. The presence of private label products, which ... Read More
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Slovakia Butter and Spreads
... it being a traditionally popular and widely used product in the country. We also note that the steep unit price hikes previously seen in butter are stabilising, which helps to support sales. Added to which, ... Read More
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Germany Butter and Spreads
... driving this decline is the growing health consciousness among German consumers. In recent years, there has been increasing awareness of the health risks associated with diets high in fat, particularly those rich in saturated fats ... Read More
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Poland Butter and Spreads
... response to rising costs and consumer demand for affordable products, the butter and spreads industry in Poland is navigating the situation by downsizing packaging and offering smaller butter weights. This approach makes products more accessible ... Read More
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Lithuania Butter and Spreads
... in 2022, when high inflation led to a sharp increase in unit prices, the stabilisation of the economy has renewed consumer interest in butter, which is cherished in Lithuania for its rich taste and natural ... Read More
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Macedonia Butter and Spreads
... continuing population decline dampens sales. Value sales are more of less equal between butter and margarine and spreads. However, while volume sales are expected to fall for margarine and spreads, butter sales are expected to ... Read More
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Latvia Butter and Spreads
... and volume sales and is also expected to be the strongest performer in 2024. Margarine and spreads, on the other hand, are expected to register a slight volume decline. There is also growth of more ... Read More
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Ukraine Butter and Spreads
... These products are a part of the core basket for many people. Butter is the most common spread for sandwiches, while sales of margarine and spreads have benefited from consumers shifting to home cooking to ... Read More
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Ireland Butter and Spreads
... and spreads, although we also note a sustained demand for butter within the country – notably so for local produce. We also note that inflationary pressures appear to be easing, leading to ongoing stability in ... Read More
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Norway Butter and Spreads
... cooking trend, this residual practice continues to offer consumption opportunities for butter and spreads. Moreover, the resumption of on-the-go lifestyles and travel has created opportunities for use in sandwiches, for example. In addition, consumers are ... Read More
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Denmark Butter and Spreads
... of margarine, in the face of a growing consumer preference for less processed options. Many consumers are concerned about the potential health risks associated with margarine, including its links to cardiovascular issues, due to the ... Read More
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Hungary Butter and Spreads
... due to lower consumption and a shift towards alternatives at a lower price point. The replacement of butter and cooking fat with margarine, oil or other plant-based alternatives is significant as well. Euromonitor International's Butter ... Read More
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Switzerland Butter and Spreads
... declining volume sales with positive current value growth being largely due to inflation rather than an increase in demand. Swiss consumers are increasingly limiting their butter consumption or choosing more premium products, eating butter only ... Read More
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Greece Butter and Spreads
... increases, a trend that is being observed across many dairy categories. The primary driver behind these price hikes is the increased cost of raw materials, which has directly impacted production costs. As a result consumers ... Read More
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Croatia Butter and Spreads
... to minimal and volume sales unchanged. With prices continuing to rise, consumers are still price sensitive and private label benefits and in particular Lidl. Consumers scour for promotions, including on social media forums, to find ... Read More
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Romania Butter and Spreads
... legislation to help consumers affected by the high cost of living to purchase basic products at affordable prices. The legislation stipulates that a number of food products must have a limited 20% mark-up made by ... Read More
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Estonia Butter and Spreads
... invasion of Ukraine, the meteoric rise in inflation, and a constrained monetary policy continued to impact the category, although the rate of inflation is easing. However, butter and spreads are considered staple products in Estonia ... Read More
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Portugal Butter and Spreads
... sharp rise in the cost of living, many consumers are eating at home more frequently as it is the cheapest option. Additionally, some consumers see butter as a healthier option due to its natural image, ... Read More
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Finland Butter and Spreads
... benefits to margarine and spreads. Innovation is expected to concentrate on creating plant-based products that can successfully imitate the flavour, texture, and performance of butter in baking and frying. This approach aims to attract health-conscious ... Read More
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The Netherlands Butter and Spreads
... lunch and exploring other meal options, such eating yoghurt or quark for breakfast. This means bread is a less popular item on the breakfast and lunch table and this has a negative impact on the ... Read More
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The Czech Republic Butter and Spreads
... to weigh on consumer purchasing power and force many to remain cautious with expenditure. Inflation soared in 2022 and this continued into 2023 pushing up prices of butter and spreads. However, price reductions in butter ... Read More
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France Butter and Spreads
... are both seeing a similar performance, with value sales of butter better supported due to the subcategory’s higher unit prices. These price increases have been largely due to inflationary pressures, but also due to a ... Read More
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Bulgaria Butter and Spreads
... sunflower oil, which is much cheaper. At the same time, butter sales decreased slightly, almost flatlining because of its wider usage for sandwiches and traditional breakfasts with toast. Moreover, butter was regularly offered at significant ... Read More
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The United Kingdom Butter and Spreads
... value-driven consumption amid ongoing retail volume declines. As consumers continue to see elevated prices, the noticeable preference for private label persists. This is largely being driven by the need for cost savings, prompting consumers to ... Read More
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Austria Butter and Spreads
... but good retail current value growth in 2024. The average retail current unit price is set to rise in 2024, following the trajectory of unit prices of the main category, butter. Strong price increases during ... Read More
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