Europe Bicycles

The Bicycles Market Research Reports and Industry Analysis highlights the complex and fragmented consumer market for the bicycle industry. Consumers who spend thousands of dollars on custom bicycle equipment share the road with consumers who purchase from mass retailers. The mountain bike and hybrid bike markets look to create casual riders and innovate with new technology, while the compact bike market caters towards working professionals who want to take bikes on mass transit or are short on space.

The bicycles themselves are not just split by riders or category of bike, but also by the way they are sold and distributed. Smaller shops have a limited selection, but are made of mostly the most expensive bikes, while mass retailers cover everyone else’s needs. Local shops cater to riders by offering repairs, tune ups, tire changes and other maintenance services.

Given the rising popularity of bicycles, as well as a smarter consumer, the need for quality data is imperative to understand this fast growing market.