Category: Beverages
Europe Beverages
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Bottled Water in Hungary
... rises in unit prices remained the major obstacle to positive retail volume sales development. In 2023, high inflation caused rising costs, and in 2024, amid slower but still significant inflation, the implementation of DRS (Deposit ... Read More
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Sports Drinks in Portugal
... is a growing awareness of the importance of proper hydration and energy supply during physical activity. This shift is being communicated and promoted, particularly in gyms and across social media, where influencers and fitness enthusiasts ... Read More
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Soft Drinks in the Netherlands
... consumption tax was increased from 9 cents per litre to 26 cents per litre, with manufacturers required to pass the full amount on to consumers. For soft drinks with a relatively low average unit price ... Read More
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Energy Drinks in Hungary
... recovered some dynamism and returned to positive off-trade volume growth in 2024. The main growth drivers of the category continued to be constant innovations and launches of new flavours, packaging and recipe updates, price promotions ... Read More
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Sports Drinks in the Netherlands
... more fashionable product, and favoured by people seeking beverages that can provide refreshment and stave off fatigue while on-the-go or at work. The decline in sports drinks volume sales deepened in 2024, in line with ... Read More
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Concentrates in Spain
... the longer-term trend of decline in this category. Off-trade value sales are expected to see a slight rise during the year in current terms, although much of this is due to economic pressures which continue ... Read More
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Concentrates in Portugal
... contributing to a slowdown in its overall growth. While the liquid concentrates segment saw a slight increase in volume sales, growth remained modest. Meanwhile, powder concentrates continued to face stagnation as consumers prefer more convenient ... Read More
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Bottled Water in the Netherlands
... of natural bottled water, the Dutch government decided to get rid of the tax completely. As such, for carbonated and still natural bottled mineral water, the average unit price reduced by 9 cents a litre. ... Read More
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RTD Tea in the Netherlands
... the year. Dutch consumers like to buy RTD tea at discounted prices and rely on promotions, especially in still RTD tea, where consumers like to buy in bulk during ‘buy one get one free’ promotions. ... Read More
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Concentrates in Romania
... designed for sports enthusiasts, which have driven demand and supported the category's performance. Liquid concentrates, in particular, have performed well, boosted by strong consumer interest in traditional and herbal syrups that are often viewed as ... Read More
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Carbonates in the Netherlands
... off-trade volume sales throughout the review period. The new consumption tax only exacerbated the downward trend in 2024. The Dutch government wants to reduce the amount of sugar consumed in the Netherlands, particularly in soft ... Read More
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Concentrates in the Netherlands
... great value for money and this price perception has always been a major selling point for liquid concentrates, notably for families with children. The extreme price increases have dented the appeal of liquid concentrates among ... Read More
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Juice in Portugal
... than in previous years, with value outperforming volume due to high price points. The foodservice channel also grew faster than retail – with Portuguese consumers eating out more often while tourism continue to rise. Within ... Read More
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RTD Coffee in Portugal
... shelves. In 2024, established coffee brands Nestlé and Delta were active within RTD coffee, with Nescafé Latte's launch and a Delta Go Chill new flavour. One of the key market trends in Portugal is convenience, ... Read More
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Juice in Spain
... reducing consumption as and when prices increase. 2023 saw notable price rises thanks to high inflation, rising costs of production, and supply chain issues. Indeed, droughts and the rising costs of primary materials such as ... Read More
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Soft Drinks in Italy
... growth was modest with several factors contributing to the relatively stagnant performance of soft drinks both in the off- and on-trade channels. The biggest categories in soft drinks in Italy – bottled water, juice and ... Read More
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Hot Drinks in Hungary
... instability. These effects were felt strongly in coffee, tea and other hot drinks. The stabilisation of price movements played a crucial role in halting the sharp decline in off-trade consumption seen in 2022 and 2023, ... Read More
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Soft Drinks in Finland
... experienced growth and increased demand. These include healthier, functional, and innovative soft drinks within sports drinks, energy drinks and RTD options. Many of these offered added vitamins, minerals, plant-based ingredients, or lower sugar content. Despite ... Read More
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Energy Drinks in Finland
... continue to boost growth, with many energy drinks offering higher caffeine content and stronger energy-boosting effects. For example, the Puhdistamo brand recently launched its Puhdistamo Natural Energy Drink Strong Lemon Limeade, which provides a powerful, ... Read More
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Other Hot Drinks in Hungary
... in the on-channel channel. Despite further on-trade volume growth as chocolate-based flavoured powder drinks recovered from the slump in demand in the wake of Coronavirus (COVID-19), total volume sales continued to fall at the end ... Read More
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RTD Coffee in Italy
... coffee (a very niche category until 2021), which was driven by the dynamic growth and development of Starbucks’ range of RTD coffee. In 2024, as prices stabilised, sales grew at a higher rate in off-trade ... Read More
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Other Hot Drinks in Portugal
... categories like chocolate-based flavoured powdered drinks, where private label brands are gaining ground by offering competitively priced options without sacrificing quality. Euromonitor International's Other Hot Drinks in Portugal report offers a comprehensive guide to the ... Read More
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Packaging Industry in Spain
... as they offer better value for money and reduce the frequency of purchases, appealing to households with higher consumption needs. This shift towards bulk packaging also aligns with growing environmental awareness, as it helps minimise ... Read More
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Carbonates in Italy
... this positive factor, carbonates still posted a small decline in off-trade volume terms in 2024. This was in part due to ongoing economic pressures with many households forced to limit their spending to basic necessities ... Read More
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Sports Drinks in Italy
... to a lack of innovation and some concerns around the healthiness of these products due to their often high sugar content. The category saw a reversal of fortunes in 2024 as sales of sports drinks ... Read More
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