Category: Beverages
Europe Beverages
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Sports Drinks in Lithuania
... growing number of consumers seeking added benefits in their beverages, such as essential vitamins and minerals. This trend reflects a broader shift towards functional drinks, where the appeal lies in the perceived health and wellness ... Read More
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Juice in Lithuania
... 2024 being a particularly challenging period for the juice category. One of the key factors contributing to this downturn was the sharp price increase in orange juice, driven by a global shortage in the supply ... Read More
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Carbonates in Lithuania
... Competition from alternative categories, such as flavoured waters and energy drinks, has intensified across the review period, driven by concerns surrounding the health implications of high sugar content in many products. These growing concerns continued ... Read More
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RTD Coffee in Lithuania
... encouraged by a strong summer performance that added momentum to sales. However, the RTD coffee category remains heavily seasonal, with sales generally peaking during warmer months and dipping in the colder seasons. Despite this seasonality, ... Read More
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RTD Tea in Lithuania
... in sugar, which has led to decreasing consumer interest, particularly as the demand for healthier, lower-sugar options grows. The category also has heavy competition from other RTD beverages, including carbonated drinks, which often offer more ... Read More
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Soft Drinks in Lithuania
... suffered from unhealthy perceptions, major categories have either remained stable or experienced growth. This result follows the positive off-trade volume growth recorded in 2023, following inflationary pressures and market volatility that had a negative impact ... Read More
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Concentrates in Lithuania
... compared to concentrates. The growing preference for RTD drinks reflects a broader shift towards products that require less preparation and fit more seamlessly into busy, on-the-go lifestyles. Euromonitor International's Concentrates in Lithuania report offers a ... Read More
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Energy Drinks in Lithuania
... be attributed to aggressive promotional activities within the category. Discounts such as buy-one-get-one free offers or 50% off promotions are particularly common in energy drinks in Lithuania, driving increased consumer purchases. These promotional strategies have ... Read More
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Bottled Water in Lithuania
... marking a positive trend for the category. This recovery can largely be attributed to more optimistic consumer sentiment, in addition to a particularly long and warm summer in 2024. The summer season, which effectively began ... Read More
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Europe Halal Nutraceuticals Market Forecast 2025-2032
... market is 2024, and the forecasting years are from 2025 to 2032. MARKET INSIGHTS The European halal nutraceuticals market has experienced strong growth, driven by the rising demand for ethically sourced, high-quality health products among ... Read More
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United Kingdom Halal Nutraceuticals Market Forecast 2025-2032
... market is poised for substantial growth, driven by a confluence of factors, including the increasing Muslim population and rising consumer awareness about halal-certified health products. The UK is home to a diverse population, with Muslims ... Read More
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Food Preparation Appliances in Romania
... and on optimising their supply chain so that they can offer more attractive prices. Promotions and discounts have become the norm in food preparation appliances and carry significant weight for the purchasing decision. Black Friday ... Read More
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RTD Tea in North Macedonia
... and RTD tea. This trend is predominantly driven by health-conscious consumers who are increasingly mindful of their sugar and carbohydrate intake, opting for beverages that align with their health goals. The premiumisation of the category ... Read More
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RTD Coffee in North Macedonia
... entry of several international brands. These brands introduced higher-priced products, catering to a small group of coffee connoisseurs. These consumers appreciate the creamy textures of RTD coffee, often enhanced with added dairy or non-dairy options, ... Read More
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Carbonates in North Macedonia
... significantly influenced purchasing decisions, resulting in minimal off-trade retail volume growth across the broader carbonates category. However, the lingering effects of inflation and rising product prices have bolstered off-trade retail sales value, enabling the category ... Read More
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Energy Drinks in North Macedonia
... groups. This has resulted in solid off-trade retail volume growth and robust off-trade rsp value growth, which has been further fuelled by significant price increases tied to the lingering effects of prolonged inflation. While demographic ... Read More
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Soft Drinks in North Macedonia
... price increases following the high inflation of previous years. Bottled water, the most robust category within soft drinks, and juice, the third largest, significantly contributed to this volume growth. Euromonitor International's Soft Drinks in North ... Read More
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Bottled Water in North Macedonia
... in 2024. These concerns have been exacerbated by health-conscious consumers seeking alternatives to sugary beverages, aligning with broader health and wellness trends. Additionally, the prolonged and extreme summer heat, with temperatures exceeding 35 degrees Celsius ... Read More
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Sports Drinks in North Macedonia
... consumers, sports enthusiasts, and professional athletes. The category has experienced solid off-trade volume growth coupled with strong off-trade rsp value growth, which has been further bolstered by rising product prices amidst the latest wave of ... Read More
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Juice in North Macedonia
... categories. These categories have achieved double-digit off-trade retail sales value growth rates, highlighting their increasing popularity. Consumer demand has led to moderate off-trade retail volume growth; however, significant product price increases resulting from the latest ... Read More
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Concentrates in North Macedonia
... performance of the category remains lacklustre due to limited investment and innovation. Manufacturers have shown little interest in revitalising the product area with new brands or product launches, leaving the category relatively uneventful. This stagnation ... Read More
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Hot Drinks in Lithuania
... improved consumer confidence and results in the hot drinks market. However, a shrinking consumer base has been an ongoing concern for sales. While the consumer base grew in the latter part of the review period, ... Read More
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Hot Drinks in North Macedonia
... is primarily attributed to the lingering effects of inflation, which, although subsiding, remains a factor influencing market dynamics. On-trade recovery has been a key feature of 2024, with sales in this channel surpassing pre-pandemic levels, ... Read More
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Tea in Lithuania
... to tea sales is Lithuania’s popular, growing coffee-drinking culture, with coffee drinking far outweighing tea drinking. Traditionally, tea was consumed as an addition to the daily intake of hot drinks. However, its popularity waned across ... Read More
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Other Hot Drinks in Lithuania
... terms. Retail volume sales also recorded a positive performance, with slight growth in overall volume, driven by chocolate-based flavoured powder drinks. Euromonitor International's Other Hot Drinks in Lithuania report offers a comprehensive guide to the ... Read More
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