Unity Marketing Inc.

Unity Marketing, a recognized name in the collectibles and giftware industry, offers a comprehensive suite of services ranging from market research to marketing strategy, concept creation to new product development, and sourcing. Leveraging their wealth of industry experience and proficiency in marketing research and analysis, product development, strategic planning, and licensing, Unity Marketing empowers clients to harness their distinct marketing opportunities in this dynamic sector.

With a deep commitment to enhancing their clients' success in the collectibles and giftware markets, Unity Marketing provides tailored marketing consultation and research services. Their adept use of quantitative and qualitative custom research techniques, including focus groups, one-on-one interviews, retailer and new product screenings, telephone interviews, and mailed surveys, enables them to tackle intricate marketing challenges. These tools facilitate gathering insightful feedback from both consumers and industry professionals, evaluating reactions to new product lines, capturing perceptions of existing products, deciphering consumer loyalty drivers, and comprehending product positioning intricacies.

Unity Marketing's dedication to staying current with industry dynamics is evident through their reports and newsletters, which shed light on major segments of the collectibles and giftware sectors. Their reports offer valuable insights and information on industry trends, enabling executives to make informed decisions. For a more tailored approach, Unity Marketing crafts custom research reports to address specific client inquiries, providing a comprehensive overview of their position in the industry and potential growth avenues. With Unity Marketing as a partner, businesses can navigate the intricacies of the collectibles and giftware industry with precision and foresight.
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3 Reports from Unity Marketing Inc.

   
  • HENRYs in Recession and What Luxury Brands Can Do

    Connecting with the HENRYs in a Changing Economy: How will the HENRY – high earner not rich yet – consumers react as the economy turns south and what can luxury brands do about it? With inflation running at a 40 year high and the U.S. economy on the precipice of recession, if it already hasn’t enter ... Read More

  • STATE OF LUXURY 2022

    STATE OF LUXURY 2022 Edward Deming said it best: “In God we trust, but all others must bring data.” We live in the information age as we have evolved from our industrial-age past to our knowledge-economy future. This report summarizes the findings from a survey among nearly 600 luxury industry execu ... Read More

  • State of Luxury 2021

    State of Luxury 2021: The Industry Insider’s Report This year’s fifth annual State of Luxury report takes a look back at the year that was, but more importantly, looks ahead to what 2021 holds for companies competing in the luxury market. As 2021 dawns, it will be a year of transition for the luxury ... Read More

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