The Growth in Mobile Operator Apps: The acceleration of digital customer service through an App strategy
The growth in Mobile operator Apps: The acceleration of digital customer service through an App strategy report – provides a detailed report on the market for Mobile Operator Apps, with case studies of deployments by selected mobile operators around the world. It also considers the deployments of a Mobile operator App as part of a wider digitalization strategy.
Telecomspricing considers the rapid spread of the mobile App by MNOs worldwide. They are introducing Mobile operator Apps as a form of customer care & to allow the user to access additional services.
With the rapid increase in smartphone sales and penetration rates worldwide smartphone Apps have also become ubiquitous. The most popular mobile Apps all remain free to use, although revenues from paid for Apps are also increasing over time.
- Section One – Advantages to the MNO of introducing a Mobile operator App strategy
- Introduction
- The cost benefit advantage of a Mobile operator App
- Retail case studies – the impact of digitalization
- The other benefits of a Mobile operator App
- Section Two – Advantages to the user of a Mobile operator App
- Introduction
- Ease of contact and access to the user of a Mobile operator App
- The effects of the Covid-19 pandemic on digital services
- The advantages of an interactive user experience
- A more interactive user experience from the Mobile operator App
- Extra added value services provided by the Mobile operator App
- Further Mobile operator App developments that are being planned
- Section Three – The use of Mobile operator Apps worldwide
- Introduction
- Mobile operator Apps provided in Developing Markets
- Developing Markets Mobile operator App Summary
- The Mobile operator Apps provided in Developed Markets
- Developed Market Mobile operator App Summary
- Section Four – Conclusions & the future developments for Mobile operator App
- Introduction
- The future development path for Mobile operator Apps
- Mobile operator Apps and a Mobile operator’s overall digital strategy
- Conclusion – The growth of Mobile Operator Apps
- The future developments for Mobile operator Apps
- List and Figures:
- Figure 1 – A table showing the currency conversion rates used converted into USD $1
- Figure 2 – A chart showing the approximate download numbers for the most popular Mobile Apps in millions of users (Apple App Store) 2019
- Figure 3 – A table showing the ratings for selected Mobile operator Apps in their segment
- Figure 4 – A picture showing the Orange Jordan Tikram points programme
- Figure 5 – A picture showing the AIS electronic bill feature on the MyAIS App
- Figure 6 – A screenshot showing the True ID App logo
- Figure 7 – A chart showing the increase in spending per omnichannel element
- Figure 8 – A table showing Vodafone operating cost spending targeting digital projects in Euro
- Figure 9 – A table showing selected Mobile operator Apps with the highest approval ratings (ranked out of 5) on the Apple App Store (as of May 2020)
- Figure 10 – A chart showing the comparative costs of the Third-party agent, MNO retail store, call centre & Mobile App in USD per transaction
- Figure 11 – A picture showing the automated Singtel Unboxed pop-up retail store
- Figure 12 – A table showing the Covid-19 impact (in Singapore, Taiwan, Korea, Japan & Hong Kong) on online consumer spend
- Figure 13 – A screenshot showing the Telekom MeinMagenta App
- Figure 14 – A table showing examples of selected Mobile operator Apps launched worldwide
- Figure 15 – A sample of the MySingtel Mobile operator App page
- Figure 16 – A table showing the growth in the MySingtel App – in user numbers and as a percentage
- Figure 17 – A screenshot showing the Airtel Thanks App
- Figure 18 – A picture of the Digi Malaysia Box of Surprises promotion
- Figure 19 – A screenshot showing the GlobeOne App
- Figure 20 – A screenshot showing the GrameenPhone My GP App
- Figure 21 – A screenshot showing the MyJio App
- Figure 22 – A screenshot showing the MyKyivstar App
- Figure 23 – A screenshot showing the Safaricom Kenya App
- Figure 24 – A screenshot showing the Vivo Easy App logo
- Figure 25 – A screenshot showing the TrueYou loyalty App
- Figure 26 – A screenshot showing the MyVerizon App
- Figure 27 – A screenshot showing the MySky App
- Figure 28 – A chart showing the increase in digital customer interactions for Orange France (2014 to 2018)
- Figure 29 – A chart showing the target for the Orange Net Promoter Score (NPS) from 2015 to 2018
- Figure 30 – A table showing the proposed Vodafone Group digitalization strategy from March 2017 to March 2021
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