Variable Data Printing - Global Market Outlook (2017-2026)
According tStratistics MRC, the Global Variable Data Printing Market is accounted for $12.47 million in 2017 and is expected treach $55.96 million by 2026 growing at a CAGR of 18.2% during the forecast period. Increasing demand for variable data printed labels from food & beverage sector, growth in the pharmaceutical sector, increased focus on the aesthetic appeal of products and innovative printing, improved manufacturing activities, growing e-commerce industry and growth of the parent industry are the key driving factors for the market growth. However, new technologies that enable printing on packages might diminish the demand for labels printing and the high cost of raw materials affects the growth of variable data printing market in labels are some of the factors hindering the market growth.
Variable data printing, or VDP, refers ta special form of digital printing where document content is determined by entries in a record or data set and can be highly personalized. Varied text, graphics, and images are typical content elements, but layout, element positioning, and even document choice are just some of the other variables. Because the content on the printed page is constantly changing, it would not be feasible tproduce this type of print product with traditional offset lithography or with any other process that requires a fixed image plate. Electrophotographic and ink jet printing are ideally suited for this type of printing as each page is imaged individually.
Based on Printing Technology, the Thermal Transfer over Printing segment accounted for considerable market share during the forecast period. Thermal-transfer printing is a digital printing method in which material is applied tpaper (or some other material) by melting a coating of ribbon sthat it stays glued tthe material on which the print is applied. It contrasts with direct thermal printing, where nribbon is present in the process. Thermal transfer is preferred over direct thermal printing on surfaces that are heat-sensitive or when higher durability of printed matter is desired. Thermal transfer is a popular print process particularly used for the printing of identification labels. It is the most widely used printing process in the world for the printing of high-quality barcodes. Printers like label makers can laminate the print for added durability. Thermal transfer printing was invented by SATO Corporation. The world's first thermal-transfer label printer SATO M-2311 was produced in 1981.
By geography, Europe is expected tbe the global leader in terms of demand for winter tires, amid presence of countries such as Germany, UK, Italy, France, Spain & Rest of Europe, which offer several incentives and impose certain regulations for the adoption of winter tires. Europe is alsa prominent region, due tthe presence of snowy regions, and many states are expected tmandate the use of winter tires in near future.
Some of the key players profiled in the Variable Data Printing Market include 3M Company, Afinia Label, Allied Printing, Avery Dennison Corporation, Canon Inc, CenveInc, HP Inc, Marcus Printing Company, Mondi PLC, Quad/Graphic Inc, RR Donnelley & Sons Company, SSK Infotech (India), Ws Packaging Group Inc and Xerox Corporation.
Label Types Covered:
• Linerless Labels
• Release Liner Labels
• Paper & Paper Boards
• Glass & Metals
• Flexible & Rigid Plastics
Printing Technologies covered:
• Thermal Transfer Over Printing
• Direct Thermal Printing
End Users Covered:
• Food & Beverages
• Consumer Durables
• Home & Personal Care
• Cosmetics & Toiletries
• Travel & Transport/Logistics
• Other End Users
• North America
Rest of Europe
• Asia Pacific
Rest of Asia Pacific
• South America
Rest of South America
• Middle East & Africa
Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country level segments
- Market share analysis of the top industry players
- Strategic recommendations for the new entrants
- Market forecasts for a minimum of 9 years of all the mentioned segments, sub segments and the regional markets
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
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