Simba Information's Yellow Pages Market Forecast 2006 is your guide to the world of Yellow Pages markets in the United States. This invaluable resource provides you with a deep understanding of the Yellow Pages & Directory Publishing industry at both the market and company level, from growth rates and three-year revenue forecasts, to company profiles, analysis of key trends, competitive strategies and more.
Use this report to uncover the driving forces shaping the strength and direction of the overall market:
pages directory publishing industry in terms of revenues, growth and market share for leading publishers, as well as trends and forces that are shaping the market overall. Simba has been tracking, reporting on and providing analysis to the yellow pages industry since 1985. The data included in this report is built on that foundation.
To reach its conclusions in this report, Simba embarked on an extensive research project that included in-depth interviews with leading players in the industry, as well as experts, industry association members and Wall Street analysts. The data, including estimates and projections for future performance, was then tabulated. While market estimates were based on Simba's analysis of the statistical and numerical data mentioned above, more abstract information was also factored in, such as market trends, individual company strategies and broader economic forecasts. It should be noted that this is merely a cursory description of a complex and systematic process of information gathering and analysis.
The following section describes what Simba has included and excluded in its yellow pages definitions, as a clear understanding of what is being counted is essential to understanding the market size totals contained in this report. Unless otherwise noted, the figures contained in this report are for U.S.-based operations only. The company profiles all contain information gained from interviews, Simba estimates and publicly available information sources.
Segmentation of the Yellow Pages Industry
The yellow pages publishing market can be broken down into two segments: telephone company (telco) publishers and independent (non-telco) publishers. The telephone company publisher segment includes the yellow pages units of the four regional Bell operating companies -- BellSouth, SBC, Qwest and Verizon. It also includes the yellow pages units of independent telephone service providers (telephone companies that are not affiliated with an RBOC), such as Alltel and CenturyTel. The non-telco independent publisher segment includes companies that are not affiliated with a phone company. These companies publish competitive directories -- directories that were launched to compete with previously existing directories published by incumbent local telephone companies in their telephone markets.
Sources of Information
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