Top 20 U.S. Yellow Pages Markets 2011-2012

Top 20 U.S. Yellow Pages Markets 2011-2012 is the premier source for reliable insight to past, present and future trends shaping the $1.48 billion yellow pages metropolitan markets in the U.S.

This new edition uncovers rates and trends and provides revenue and market share projections for the top publishers that shape the marketplace. It also includes a brief analysis on environmental pressures from ordinances originating from Seattle and San Francisco, which if rejected, will allow the industry to stabilize by 2015. This edition includes expanded data and analysis on the yellow pages industry move into digital, which is expected to make up 20% of the entire market by 2013.

Top 20 U.S. Yellow Pages Markets 2011-2012 provides historic and projected reference numbers for both the online and print segments. All projections in this edition are made through 2013.

Specific metropolitan markets covered includes:

  • Albany
  • Atlanta
  • Austin
  • Boston
  • Buffalo
  • Chareleston
  • Chicago
  • Dallas
  • Denver
  • Jacksonville
  • Kansas City
  • Las Vegas
  • Los Angeles
  • Manhattan
  • Miami
  • Minneapolis/St. Paul
  • Phoenix
  • Sacramento
  • San Francisco
  • Seattle

Companies profiled in this report include:

  • Ambassador Media Group
  • AT&T Communications
  • Dex One
  • LocalEdge
  • SuperMedia
  • Valley Yellow Pages
  • Yellowbook

Top 20 U.S. Yellow Pages Markets 2011-2012 arms decision-makers with an effective solution for benchmarking success, sizing up revenues, pinpointing what's driving investment activity, spotting growth opportunities and much more!


Stamford, CT - October 26, 2011 - The metropolitan markets, a key indicator for the health of the yellow pages industry, are showing signs of recovery, led by a growing online segment. A recent report by publishing market research publisher Simba Information reveals the digital share of the metro markets will reach 20.9% by 2013 as online usage continues to climb.

After contracting heavily when small and medium-sized businesses began to shrink around 2008, the metro markets are showing signs of recovery as revenue continues to grow in the online segment, outpacing the declining print segment. According to the report, the metro markets are expected to stabilize by 2014.

"The metro markets are the indicator for how well the entire yellow pages industry is performing," said David Goddard, senior yellow pages analyst for Simba Information. "Current projections indicate the digital share of the entire industry will expand over 50% by 2013 to reach 20% of the revenue equation, which is on track with the metro markets."

The digital share of the metro markets' revenue, which was only 8.9% in 2010, will more than double to 20.9% by 2013. According to the report, online usage of the yellow pages increased 14.3% to 5.6 billion references, while print declined 8.3% to 11 billion references in 2010; Simba projects online will account for nearly 50% of all references by 2015.

"The local yellow pages search engines, both print and online, are the sources most frequently used by consumers," added Goddard. "The metro markets will continue to evolve into the online world, not only to survive but also to remain the leading source for bringing consumers and businesses together."

The new Simba Information report, Top 20 U.S. Yellow Pages Markets 2011-2012, provides revenue and market share rankings for the 20 leading metropolitan markets across the United States. It also provides an in-depth analysis of trends, including the direction of the online segment, and profiles leading publishers in the market, including Ambassador Media Group, AT&T Communications, Dex One, LocalEdge, SuperMedia, Valley Yellow Pages, and Yellowbook.

  • Methodology
  • Executive Summary
  • Size of the Leading Yellow Pages Metro Markets
    • Introduction
      • Table Print, Internet Share of Yellow Pages Metro Markets, 2010-2013P ($ in millions)
      • Table Metro Market Print and Online Revenue 2010-2011 (Revenue in millions)
      • Table Publishers Share of Revenue from Top 20 Markets, 2009-2011P (Revenue in millions)
    • The Environmental Challenge
      • Table Estimated Metro Market Decline if Environmental Restrictions Adopted (Circulation in Millions, Revenue in Thousands)
    • The Seattle and San Francisco Ordinances
      • Table Seattle's Environmental Ordinance
      • YP Industry versus Seattle
      • YP Industry versus San Francisco
        • Table San Francisco's Environmental Ordinance
        • Table Statistical Summary of the Yellow Pages Industry, 2005-2010
    • Yellow Pages Market Overview
      • Table Revenue Growth in All U.S. Advertising Media, 2008-2011P ($ in millions)
    • Metro Market Segments and Key Players
      • Table Yellow Pages' Share Of U.S. Advertising 2000-2011P ($ in millions)
    • Internet and Print Usage
      • Table Metro Market Total, Print and Online Compared to Internet and All Advertising, 2010-2011P ($ in millions)
      • YP, Search Engines Top Other Media in Local Search
        • Table Yellow Pages References, 2008-2015P (References in billions)
        • Table YP References, Top 10 Headings, Print & Internet, 2009-2010 (References in millions)
        • Table Local Media Search Usage
  • Market Dynamics, Forecast & Conclusions
    • Introduction
      • Table Simba's Top 20 Metro Markets, 2006-2011P (Revenue in millions)
      • Table Simba's Top 20 Metro Markets, 2011P (Revenue in millions)
      • Table Publishers Share of Revenue from Top 20 Markets, 2010-2011P (Revenue in millions)
    • Leading Publishers in the Metro Market Arena
      • Ambassador Media Group
      • AT&T Advertising Solutions
      • Dex One
      • LocalEdge
      • SuperMedia
      • Valley Yellow Pages
        • Table Adults Who Use Cable, DSL or Satellite for Home Access to Internet, 2009-2011 (000)
      • Yellowbook
    • Access to the Internet
      • Table Metro Markets Compared to Total YP Revenue, 2010-2013P (Revenue in millions)
      • Table Yellow Pages Revenue Growth by Publisher Category, 1996-2013P ($ in millions)
    • Forecast & Conclusions
  • Profiles of Top 20 Metro Markets
    • Albany, NY
      • Table At a Glance: Albany, NY
    • Atlanta
      • Table At a Glance: Atlanta
    • Austin, TX
      • Table At a Glance: Austin, TX
    • Boston
      • Table At a Glance: Boston
    • Buffalo, NY
      • Table At a Glance: Buffalo, NY
    • Charleston, SC
      • Table At a Glance: Charleston, SC
    • Chicago
      • Table At a Glance: Chicago
    • Dallas
      • Table At a Glance: Dallas
    • Denver
      • Table At a Glance: Denver
    • Jacksonville, FL
      • Table At a Glance: Jacksonville, FL
    • Kansas City
      • Table At a Glance: Kansas City
    • Las Vegas
      • Table At a Glance: Las Vegas
    • Los Angeles
      • Table At a Glance: Los Angeles
    • Manhattan
      • Table At a Glance: Manhattan
    • Miami
      • Table At a Glance: Miami
    • Minneapolis/St. Paul
      • Table At a Glance: Minneapolis/St. Paul
    • Phoenix
      • Table At a Glance: Phoenix
    • Sacramento, CA
      • Table At a Glance: Sacramento, CA
    • San Francisco
      • Table At a Glance: San Francisco
    • Seattle
      • Table At a Glance: Seattle
  • Profiles of Leading Print & Internet Yellow Pages Providers
    • Ambassador Media Group
      • Table At a Glance: Ambassador Media Group
    • AT&T Communications
      • Table At a Glance: AT&T Advertising Solutions
    • Dex One (R.H. Donnelley)
      • Table At a Glance: Dex On
    • LocalEdge (Formerly White Directory Publishers)
      • Table At a Glance: LocalEdge
    • SuperMedia (Formerly Idearc Media)
      • Table At a Glance: SuperMedia
    • Valley Yellow Pages
      • Table At a Glance: Valley Yellow Pages
    • Yell Group
      • Table At a Glance: Yellowbook

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