Top 20 U.S. Yellow Pages Markets 2010-2011

Attention: There is an updated edition available for this report.

Top 20 U.S. Yellow Pages Markets 2010-2011 is the premier source for reliable insight to past, present and future trends shaping the yellow pages metro markets in the U.S.

This report uncovers rates and trends, the collapse of syndicated usage research, sizing of revenue and market share projections shaping the marketplace. The top 20 metro markets reached an estimated $1.98 billion in 2008 and are expected to top $2 billion by 2010.

Top 20 U.S. Yellow Pages Markets also profiles a whole new segment of metro markets: The Spanish-language directory.

The report uncovers information affecting mergers & acquisitions, rates and trends, as well as syndicated usage research, competitive business strategies, and revenue and market share projections shaping the marketplace.

Top 20 U.S. Yellow Pages Markets 2010-2011 arms decision-makers with an effective solution for benchmarking success, sizing up revenues, pinpointing what’s driving investment activity, spotting growth opportunities and much more!

Stamford, CT - January 6, 2011 - Although declining print revenues are abundant in the metropolitan areas for yellow page publishers, online revenues are experiencing double-digit growth of 24.6%. According to Top 20 U.S. Yellow Page Markets 2010-2011, a new report published by media analysis and forecast firm Simba Information, challenges brought on by the green movement and delivery capabilities are driving online growth. Additionally, search giants have begun to rely on the online yellow pages for insight into constantly changing local businesses, as this is key to providing accurate search results.

The environmental movement has churned up massive difficulty for yellow page publishers. Seattle, one of the leading metro markets, faces new legislation requiring publishers to pay hefty fees, which will amount to close to three quarters of a million dollars. Court battles from leading yellow page publishers contesting the ordinance are also driving up costs, the report finds.

The report finds that other issues are also driving online growth, including the challenge of delivery to high-rise apartment buildings, which are now mostly wired for internet access.

"The top metro markets have always been the cash cows of the yellow pages world, topping $2 billion in early 2008 or 11.7% of total revenue; that was the high point for metro markets, as they look to settle around 10% of total revenue by 2012," said Goddard. "Online revenue is likely to offset the print decline in three to five years when the markets will become stable."

The strength of the yellow pages industry has always been in linking buyers and sellers at the time of purchase through the information in its databank. Search giants are now partnering with yellow page publishers to gain access to that databank, as it increases the relevancy and accuracy of search results.

"Search giants, such as Google and Yahoo! lack the capability and the desire to have a team on the ground, adjusting search results for the bakery or dentist that just closed shop," remarked Goddard. "The yellow page companies in these metropolitan markets have always tracked these changes and will continue to be the key holders of that vital information."

Simba Information's report, Top 20 U.S. Yellow Page Markets 2010-2011, includes revenue forecasts, industry usage figures and comprehensive profiles of leading companies, including AT&T, Yellowbook, Ambassador, Supermedia, Dex One and more.

  • Methodology
  • Executive Summary
  • Size of the Leading Yellow Pages Metro Markets
    • Introduction
      • Table Statistical Summary of the Yellow Pages Industry, 2004-2009
      • Table Print, Internet Share of Yellow Pages Metro Markets, 2009-2012P ($ in millions)
      • Table Metro Market Print and Online Revenue 2009-2010 ($ in millions)
    • The Environmental Challenge
      • Table Seattle's Environmental Ordinance
      • Table Estimated Yellow Pages Costs with Advance Recovery Fee, 2010 (Circulation in Millions)
      • Table Revenue Growth in All U.S. Advertising Media, 2007-2010P ($ in millions)
    • Yellow Pages Market Overview
      • Table Metro Market Total, Print and Online Compared to Internet and All Advertising, 2009-2010P ($ in millions)
    • Metro Market Segments and Key Players
      • Table Publishers Share of Revenue from Top 20 Markets, 2006-2008P (Revenue in millions)
    • Internet and Print Usage
      • Table Yellow Pages References, 2006-2014P (References in billions)
      • Table Yellow Pages References, Top Headings, 2009 (References in millions)
  • Market Dynamics, Forecast & Conclusions
    • Introduction
      • Table Simba's Top 20 Metro Markets, 2006-2010P ($ in millions)
      • Table Simba's Top 20 Metro Markets, 2010P (Revenue in millions)
      • Table Publishers Share of Revenue from Top 20 Markets, 2009-2010P (Revenue in millions)
    • Leading Publishers in the Metro Market Arena
      • Ambassador Media Group
      • AT&T Advertising Solutions
      • Dex One
      • SuperMedia
      • Valley Yellow Pages
      • White Directory Publishers
      • Yellowbook
        • Table Adults Who Use Cable, DSL or Satellite for Home Access to Internet, 2008-2010 (000)
    • Access to the Internet
      • Table Metro Markets Compared to Total YP Revenue, 2009-2012P ($ in millions)
    • Forecast & Conclusions
      • Table Yellow Pages Market Share by Type of Publishers, 1996-2012P ($ in millions)
  • Profiles of Top 20 Metro Markets
    • Albany, NY
      • Table At a Glance: Albany, NY
    • Atlanta
      • Table At a Glance: Atlanta
    • Austin, TX
      • Table At a Glance: Austin, TX
    • Boston
      • Table At a Glance: Boston
    • Buffalo, NY
      • Table At a Glance: Buffalo, NY
    • Charleston, SC
      • Table At a Glance: Charleston, SC
    • Chicago
      • Table At a Glance: Chicago
    • Dallas
      • Table At a Glance: Dallas
    • Denver
      • Table At a Glance: Denver
    • Jacksonville, FL
      • Table At a Glance: Jacksonville, FL
    • Kansas City
      • Table At a Glance: Kansas City
    • Las Vegas
      • Table At a Glance: Las Vegas
    • Los Angeles
      • Table At a Glance: Los Angeles
    • Manhattan
      • Table At a Glance: Manhattan
    • Miami
      • Table At a Glance: Miami
    • Minneapolis/St. Paul
      • Table At a Glance: Minneapolis/St. Paul
    • Phoenix
      • Table At a Glance: Phoenix
    • Sacramento, CA
      • Table At a Glance: Sacramento, CA
    • San Francisco
      • Table At a Glance: San Francisco
    • Seattle
      • Table At a Glance: Seattle
  • Profiles of Leading Print & Internet Yellow Pages Providers
    • Ambassador Media Group
      • Table At a Glance: Ambassador Media Group
    • AT&T Communications
      • Table At a Glance: AT&T Advertising Solutions
    • Dex One
      • Table At a Glance: Dex On
    • SuperMedia
      • Table At a Glance: Idearc Media
    • Valley Yellow Pages
      • Table At a Glance: Valley Yellow Pages
    • White Directory Publishers
      • Table At a Glance: White Directory Publishers
    • Yell Group
      • Table At a Glance: Yellowbook

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