Top 20 U.S. Yellow Pages Markets 2009-2010 is the premier source for reliable insight to past, present and future trends shaping the yellow pages metro markets in the U.S.
This report uncovers rates and trends, the collapse of syndicated usage research, sizing of revenue and market share projections shaping the marketplace.
Top 20 U.S. Yellow Pages Markets 2009-2010 arms decision-makers with an effective solution for benchmarking success, sizing up revenues, pinpointing what’s driving investment activity, spotting growth opportunities and much more.
Stamford, CT-Dec. 28, 2009-The top 20 metro markets are projected to decline 5.9% to $1.86 billion in 2009, accounting for 11.3% of total yellow pages market revenue of $16.54 billion, according to Top 20 Yellow Pages Markets 2009-2010, a new report published today from media industry forecast and analysis firm Simba Information. The report examines the industry with a focus on the publishers who are heavily invested in metro markets and the evolution of print to online as high-speed Internet access increases.
The report projects online ad sales, which grew 44.6% in the metro markets in 2009, will continue to grow in double digits in 2010, while print continues to decline in single digits.
“Instead of topping the $2 billion mark in 2009 as once suggested, the top 20 markets declined with only five—Denver, Los Angeles, Buffalo, San Francisco and Charleston, SC—reporting revenue gains; and those were in the low single digits. And, some of the markets such as Atlanta, Las Vegas and Jacksonville, FL, where publishers either shut down completely or withdrew from the market, suffered some pretty hefty revenue losses ranging from the 12% to 18% range,” said David Goddard, lead author of the Simba study. “What is ahead for the metro market? Most likely more of the same,” Goddard added.
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba provides consulting and reports that offer key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.