Market Research Logo

Worldwide Yellow Pages 2011: Evolution to Online

In its premiere edition, Worldwide Yellow Pages 2011: Evolution to Online reports on the state of the online yellow pages industry in 2011 with a focus on North America and Europe. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use Worldwide Yellow Pages 2011: Evolution to Online to:

  • Gain access to Simba’s exclusive data on current online yellow pages market size and structure
  • Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
  • Benchmark your own online initiatives against those of your competitors
  • Target realistic online yellow pages revenue growth for your company
  • Identify potential partnership opportunities. And more!
The report includes growth rates, forecasts, company information, revenues and key executives.

Specific markets covered in Worldwide Yellow Pages 2011: Evolution to Online include:

North America
  • United States
  • Canada
  • Mexico
South America
  • Argentina
  • Brazil
  • Chile
  • Peru
Europe
  • Austria
  • Belgium
  • Denmark
  • France
  • Germany
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
Asia
  • China
  • Hong Kong
  • India
  • South Korea
Pacific Rim
  • Australia
  • Japan
  • New Zealand
  • Singapore


Stamford, CT - November 28, 2011 - The online segment is driving the worldwide market for yellow pages, which is expected to reach US$26.95 billion by the end of 2011, according to a recent report from publishing and media forecast firm Simba Information. The report projects that especially strong online growth in Europe and South America will lead the entire worldwide yellow pages market to reach a 50/50 revenue split between online and print by 2015.

Growth in the online segment is helping to offset a decline in print revenue, which has fallen 16.7%, since 2000. Online revenues are expected to comprise 35.2% of the world yellow pages market by 2013, up from 26.6% in 2011, according to the report. South America posted the highest percentage of online revenue, followed by Europe; Asia and the Pacific Rim posted the smallest percentage.

"Europe and South America will reach nearly 50% digital and print by 2013," said Dave Goddard, senior analyst for Simba Information and author of the report. "Specifically, Belgium, Denmark, France, Sweden and Portugal already represent a 50/50 model."

According to the report, which tracks publishers in 29 leading countries representing five continents, the top 10 countries measured by revenue account for 77.4% of total online revenue. Among the top 10 countries are the United States, France and Australia.

"There's a lot of opportunity in the online segment throughout the world," Goddard said. "If you think of every device that has a means of accessing the Internet as a potential opportunity for yellow pages usage, the opportunities become limitless."

The report, Worldwide Yellow Pages 2011: Evolution to Online, provides profiles and revenue by publisher in the 29 leading yellow pages markets and details print and online revenue for each country in the five regions-North America, South America, Europe, Asia and the Pacific Rim.

  • Methodology
  • Executive Summary
  • Overview of the Worldwide YP Evolution to Online
    • Introduction
      • Table Directory Revenues vs. Other Financial Measures of Leading Nations (All figures in millions, except population; revenue, GDP in US$)
      • Table Worldwide Revenue Growth, Online Share, 2010-2013 (US$ in millions)
    • Exchange Rates
      • Table Directory Revenue Print vs Online Leading Nations, 2011 (US$ in millions)
      • Table Countries with Largest Percentage of Online Revenue, 2011-2013 (US$ in millions)
    • The World Market for Telephone Directory Advertising
      • Table Top 10 Countries by Largest Percentage of Online Revenue, 2011-2013 (US$ in millions)
      • Table Revenue, Online Share by Region, 2010-2013 (US$ in millions)
    • Online Directory Revenue Evolution
      • Table Telephone Directory Revenues Per Capita, 2011 (in US$)
    • Directory Revenue by Region
      • Table Directory Revenue as Percentage Of Total Advertising, 2011 (US$ in millions)
    • Telephone Directory Revenue Per Capita
    • Telephone Directory Advertising in Relation to All Advertising
    • Telephone Directory Industry Revenue & Online 2000 to 2013
      • Table Shares of Worldwide Directory Publishing Markets, 2010-2013 (US$ in millions)
      • Table Worldwide Print, Online Revenue, 2000-2013 (US$ in millions)
  • North America
    • Introduction: The Telephone Directory Market in North America
      • Table Directory Revenue, Online Share in North America, 2010-2013 (US$ in millions)
    • Online evolution
      • Table Share of North American Market by Publisher, 2011 (US$ in millions)
      • Table Regional Market Overview: North America (All figures in millions, except population; revenue, GDP in US$)
      • Table The Advertising Industry in North America, 2011 (US$ in millions)
    • Telephone Directory Revenue per Capita
    • Telephone Directory Advertising in Relation to All Advertising
    • Canada
      • Introduction: The Telephone Directory Market in Canada
        • Table Directory Market in Canada, 2010-2013 (Revenue in millions)
      • Directory Publishers in Canada
        • Table Telephone Directory Market In Relation to The Economy, 2011
        • Table Telephone Directory Publishers in Canada, 2011 (CAD in millions)
      • Yellow Media
    • Mexico
      • Introduction: The Telephone Directory Market in Mexico
        • Table Directory Market in Mexico, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Mexico, 2011 (MXN in millions)
      • Directory Publishers in Mexico
      • Telmex Internacional
    • United States
      • Introduction: The Telephone Directory Market in the U.S.
        • Table Directory Market in the United States , 2010-2013 (Revenue in US$ millions)
      • Directory Publishers in the U.S.
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in the United States, 2011 (Revenue in US$ millions)
      • AT&T Advertising Solutions
      • Dex One
      • SuperMedia
      • Yellowbook
  • South America
    • Introduction: The Telephone Directory Market in South America
      • Table Directory Revenue, Online Share in South America, 2010-2013 (US$ in millions)
      • Table Share of South American Market by Publisher, 2011 (US$ in millions)
    • Online evolution
      • Table Regional Market Overview: South America (All figures in millions, except population; revenue, GDP in US$)
      • Telephone Directory Revenue per Capita
        • Table The Advertising Industry in South America, 2011 (US$ in millions)
      • Telephone Directory Advertising in Relation to All Advertising
    • Argentina
      • Introduction: The Telephone Directory Market in Argentina
        • Table Directory Market in Argentina, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Argentina, 2011 (ARS in millions)
      • Directory Publishers in Argentina
      • Yell Argentina
    • Brazil
      • Introduction: The Telephone Directory Market in Brazil
        • Table Directory Market in Brazil, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in Brazil
        • Table Telephone Directory Publishers in Brazil, 2011 (BRL in millions)
      • Group Telelistas
    • Chile
      • Introduction: The Telephone Directory Market in Chile
        • Table Directory Market in Chile, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Chile, 2011 (CLP in millions)
      • Directory Publishers in Chile
      • Publiguias Yell Chile
    • Peru
      • Introduction: The Telephone Directory Market in Peru
        • Table Directory Market in Peru, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Peru, 2011 (PEN in millions)
      • Directory Publishers in Peru
      • Yell Peru
  • Europe
    • Introduction: The Telephone Directory Market in Europe
      • Table Directory Revenue, Online Share in Europe, 2010-2013 (Euros in millions)
      • Table Share of European Market by Publisher, 2011 (In millions of euros)
    • Online evolution
      • Table Regional Market Overview: Europe (All figures in millions, except population; revenue, GDP in euros)
      • Table The Advertising Industry in Europe, 2011 (in millions of euros)
    • Telephone Directory Revenue per Capita
    • Telephone Directory Advertising in Relation to All Advertising
    • Austria
      • Introduction: The Telephone Directory Market in Austria
        • Table Directory Market in Austria, 2010-2013 (Euros in Millions)
      • Directories in Austria
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Austria, 2011 (Euros in millions)
      • Key Publishers in Austria
      • HEROLD BUSINESS DATA GmbH
    • Belgium
      • Introduction: The Telephone Directory Market in Belgium
        • Table Directory Market in Belgium, 2010-2013 (Euros in Millions)
      • Directory Publishers in Belgium
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Belgium, 2011 (Euros in millions)
      • Truvo Belgium
    • Denmark
      • Introduction: The Telephone Directory Market in Denmark
        • Table Directory Market in Denmark, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Denmark, 2011 (DKK in millions)
      • Directories in Denmark
      • Key Publishers
      • Eniro Danmark A / S
    • France
      • Introduction: The Telephone Directory Market in France
        • Table Directory Market in France, 2010-2013 (Euros in Millions)
      • Directories in France
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in France, 2011 (Euros in millions)
      • Key Publishers in France
      • PAGES JAUNES GROUP
    • Germany
      • Introduction: The Telephone Directory Market in Germany
        • Table Directory Market in Germany, 2010-2013 (Euros in millions)
      • Directory Publishers in Germany
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Key Publishers
        • Table Telephone Directory Publishers in Germany, 2011 (Euros in millions)
      • Deutsche Telekom Medien GmbH
    • Ireland
      • Introduction: The Telephone Directory Market in Ireland
        • Table Directory Market in Ireland, 2010-2013 (Euros in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Ireland, 2011 (Euros in millions)
      • Directory Publishers in Ireland
      • TRUVO IRELAND
    • Italy
      • Introduction: The Telephone Directory Market in Italy
        • Table Directory Market in Italy, 2010-2013 (Euros in millions)
      • Directory Publishers in Italy
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Italy, 2011 (Euros in millions)
      • Key Publishers
      • SEAT PAGINE GIALLE
    • The Netherlands
      • Introduction: The Telephone Directory Market in the Netherlands
        • Table Directory Market in the Netherlands, 2010-2013 (Euros in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in the Netherlands
        • Table Telephone Directory Publishers in the Netherlands, 2011 (Euros in millions)
      • De Telefoongids BV
    • Norway
      • Introduction: The Telephone Directory Market in Norway
        • Table Directory Market in Norway, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in Norway
        • Table Telephone Directory Publishers in Norway, 2011 (NOK in millions)
      • Eniro Norge AS
    • Portugal
      • Introduction: The Telephone Directory Market in Portugal
        • Table Directory Market in Portugal, 2010-2013 (Euros in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in Portugal
        • Table Telephone Directory Publishers in Portugal, 2011 (Euros in millions)
      • Paginas Amarelas S.A.
    • Spain
      • Introduction: The Telephone Directory Market in Spain
        • Table Directory Market in Spain, 2010-2013 (Euros in millions)
      • Directory Publishers in Spain
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Spain, 2011 (Euros in millions)
      • Yell Publicidad S.A.U.
      • QDQ Media
    • Sweden
      • Introduction: The Telephone Directory Market in Sweden
        • Table Directory Market in Sweden, 2010-2013 (Revenue in millions)
      • Directory Publishers in Sweden
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Sweden, 2011 (SEK in millions)
      • Key publishers
      • ENIRO GROUP
      • Lokaldelen
    • Switzerland
      • Introduction: The Telephone Directory Market in Switzerland
        • Table Directory Market in Switzerland, 2010-2013 (Revenue in millions)
      • Directory Publishers in Switzerland
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • LOCAL.CH
        • Table Telephone Directory Publishers in Switzerland, 2011 (CHF in millions)
    • United Kingdom
      • Introduction: The Telephone Directory Market in the U.K.
        • Table Directory Market in the United Kingdom , 2010-2013 (Revenue in millions)
      • Directory Publishers in the U.K.
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Key publishers
        • Table Telephone Directory Publishers in the United Kingdom, 2011 (GBP in millions)
      • Thomsonlocal.com
      • BT Directories
  • Pacific Rim
    • Introduction: The Telephone Directory Market in the Pacific Rim
      • Table Directory Revenue, Online Share in the Pacific Rim, 2010-2013 (US$ in millions)
      • Table Share of Pacific Rim Market by Publisher, 2011 (US$ in millions)
    • Online evolution
      • Table Regional Market Overview: Pacific Rim (All figures in millions, except population; revenue, GDP in US$)
    • Telephone Directory Revenue per Capita
    • Telephone Directory Advertising in Relation to All Advertising
      • Table The Advertising Industry in the Pacific Rim, 2011 (US$ in millions)
    • Australia
      • Introduction: The Telephone Directory Market in Australia
        • Table Directory Market in Australia, 2010-2013 (Revenue in millions)
      • Directory Publishers in Australia
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Telstra Corp.
      • Sensis
        • Table Telephone Directory Publishers in Australia, 2011 (A$ in millions)
    • Japan
      • Introduction: The Telephone Directory Market in Japan
        • Table Directory Market in Japan, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in Japan
        • Table Telephone Directory Publishers in Japan, 2011 (JPY in millions)
      • Nippon Telegraph and Telephone East
      • NTT Directory Services
    • New Zealand
      • Introduction: The Telephone Directory Market in New Zealand
        • Table Directory Market in New Zealand, 2010-2013 (Revenue in millions)
      • Directory Publishers in New Zealand
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in New Zealand, 2011 (NZ$ in millions)
      • YPG of New Zealand
    • Singapore
      • Introduction: The Telephone Directory Market in Singapore
        • Table Directory Market in Singapore, 2010-2013 (Revenue in millions)
      • Directory Publishers in Singapore
        • Table Telephone Directory Market In Relation To The Economy, 2011
        • Table Telephone Directory Publishers in Singapore, 2011 (S$ in millions)
      • Global Yellow Pages
  • Asia
    • Introduction: The Telephone Directory Market in Asia
      • Table Directory Revenue, Online Share in Asia, 2010-2013 (US$ in millions)
      • Table Share of Market by Publisher in Asia, 2011 (US$ in millions)
    • Online evolution
      • Table Regional Market Overview: Asia (All figures in millions, except population; revenue, GDP in US$)
    • Telephone Directory Revenue per Capita
    • Telephone Directory Advertising in Relation to All Advertising
      • Table The Advertising Industry in Asia, 2011 (US$ in millions)
    • China
      • Introduction: The Telephone Directory Market in China
        • Table Directory Market in China, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in China
        • Table Telephone Directory Publishers in China, 2011 (CNY in millions)
      • China Telecom
    • Hong Kong
      • Introduction: The Telephone Directory Market in Hong Kong
        • Table Directory Market in Hong Kong, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in Hong Kong
        • Table Telephone Directory Publishers in Hong Kong, 2011 (HK$ in millions)
      • Pacific Century Cyber Works
    • India
      • Introduction: The Telephone Directory Market in India
        • Table Directory Market in India, 2010-2013 (Revenue in millions)
      • Directory Publishers in India
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Getit Infoservices
        • Table Telephone Directory Publishers in India, 2011 (RS in millions)
      • Infomedia 18
    • South Korea
      • Introduction: The Telephone Directory Market in South Korea
        • Table Directory Market in South Korea, 2010-2013 (Revenue in millions)
        • Table Telephone Directory Market In Relation To The Economy, 2011
      • Directory Publishers in South Korea
        • Table Telephone Directory Publishers in South Korea, 2011 (KRW in millions)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report