Social and Emotional Learning: 2022-2023

Social and Emotional Learning 2022-2023

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Simba has estimated that sales of social-emotional learning (SEL) instructional materials were $1.725 billion for the 2021-2022 school year; representing an increase of 25.9% over the previous year. Simba has also estimated that year-on-year growth will slow slightly in 2023-2024, but will remain very robust at 22.9%. These are two of the highlights of SIMBA’s just released report, Social and Emotional Learning 2022-2023.

What this Report Covers

In addition to examining and determining market size and structure, the report also examines: research highlighting the academic benefits of SEL instruction; key SEL market drivers including federal, state and local funding; the oversize impact of the pandemic on the need and use of SEL materials; overlap and integration with other key educational trends such as diversity, equity and inclusion, student engagements, professional development and use of technology and digital materials. Broader social trends are also examined including the role of the teacher and rise and impact of political pushback on schools’ use of SEL. Also included are a breakdown of market segments by grade, format, free vs. fee materials and the types of vendors. Several in-depth case studies of individual schools, districts and states policies are analyzed, and finally a profile of selected key vendors and offerings are provided as well.

Key Findings

Key findings examined and analyzed in this report include highlights such as the fact that federal ESSER funding sources accounted for 54.7% of purchases in SEL; 55.6% of sales of SEL instructional materials are directed towards grades preK-5 and that sales of supplemental materials in SEL outweigh core instructional materials, making up 56.2% of sales in 2021-2022. Another key finding is a determination that digital programs accounted for 65.2% of total SEL-related sales in the 2021-2022 school year.

Key Trends Discussed

Several significant trends and developments are explored and analyzed in the report. Among them are the outsize influence the pandemic had on the need and use for SEL materials; a need for SEL oriented towards adults; the challenge of looking towards the end of federal ESSER funding; how and why the competitive landscape is so fragmented and the implications; and the conflicting forces that are both advancing and potentially braking the continued rise of SEL instruction in the classroom

About Simba Information

Publishers and investment professionals can trust Simba Information’s Social and Emotional Learning 2022-2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for social and emotional learning instructional materials K-12 market.

This social and emotional report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the social and emotional instructional market.

Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

  • Methodology
  • Executive Summary
  • Market Size and Structure
    • What is SEL?
    • Academic Benefits
    • College and Career Readiness
    • Other Benefits: From Mental Health to Equity
    • Strong Impact, Low Cost
    • Market Drivers
      • COVID Crisis Magnifies Need
      • What the Research Says
      • Vendors Respond
      • Federal Policy and Funding
        • Table ESSER Funding Rounds
      • State Policy and Funding
      • Local Policy and Funding
    • Dealing with Political Pushback
    • Market Size
      • Table Sales of Social-Emotional Learning Instructional Materials, 2020-2021 and 2021-2022, by Funding Source (in millions)
      • Table Sales of Social-Emotional Learning Materials, 2020-2021 and 2021-2022, Core vs. Supplemental (in millions)
  • Trends and Opportunities
    • Gaps at the Secondary Level
      • Table Sales of Social-Emotional Learning Instructional Materials, 2020-2021 and 2021-2022, by Grade Level (in millions)
    • Diversity, Equity, and Inclusion
    • Links To Trauma, Behavior, and Mental Health
    • Integration into Academics
    • Vendors' Response
    • Links with College and Career Ready Strategies
    • Student Engagement Is Essential
    • The Need for Adult SEL
    • Key to Success: Professional Development
    • The Use of Technology in SEL
      • Table Sales of Social-Emotional Learning InstructionalI Materials, 2020-2021 and 2021-2022, Physical vs. Digital (in millions)
    • The Importance of Assessment
    • Ease of Use for Teachers
    • Flexibility Foremost
  • Competitive Trends
    • Market Segments
      • Comprehensive versusv Niche Programs
      • Grade-Level Specialization
      • Assessment Specialists
      • Digital, Print, and Hybrid Solutions
      • Free and Open-Source versus For-Pay
    • A Wide Variety of Players
      • Non-Profits and Associations
      • Universities, School Districts, and Educators
      • Role of the Big Publishers
    • The Difficulty of Selecting SEL Materials
  • Case Studies
    • School Implementations
      • Indian Head Elementary School in Charles County (Maryland) Public Schools
      • Oak Creek High School in Oak Creek-Franklin (Wisconsin) Joint School District
      • Belle Plaine Junior and Senior High in Belle Plaine (Minnesota) Public School District
    • District Implementations
      • Department of Social and Emotional Learning, Birmingham (Alabama) City Schools
      • Department of Advanced Academic Services and Social & Emotional Learning, Dallas (Texas)
    • State Implementations
      • Nevada Department of Education Office for a Safe and Respectful Learning Environment
      • Kansas State Department of Education
      • Bureau of Student Wellness & Nutrition in the New Hampshire Department of Education
  • A Look Ahead
    • Trends to Watch
    • Market Forecast
      • Table Sales of Social-Emotional Learning Instructional Materials, 2021-2022 through 2023-2024, By Funding Source (in millions)
      • Table Sales of Social-Emotional Learning Instructional Materials, 2021-2022 through 2023-2024, By Grade Level (in millions)
      • Table Sales of Social-Emotional Learning Instructional Materials, 2021-2022 through 2023-2024, Core vs. Supplemental (in millions)
      • Table Sales of Social-Emotional Learning Instructional Materials, 2021-2022 through 2023-2024, Physical vs. Digital (in millions)
    • Instructional Materials Needs
    • Success Factors
  • Profiles of Select SEL Offerings
    • 7 Mindsets
    • Al's Pals
    • Aperture Education
    • Before the Bullying
    • Caring School Community (CSC)
    • Character First
    • Competent Kids, Caring Communities (CKCC)
    • Conscious Discipline
    • Getting Along Together (GAT)
    • I Can Problem Solve (ICPS)
    • Leader in Me
    • Lions Quest
    • Move This World
    • Panorama Education
    • Playworks
    • Positive Action
    • Responsive Classroom
    • ReThink Education
    • RULER
    • Second Step
    • WCSD-SECAs
    • We Have Skills!
    • Wings for Kids
    • Zones of Regulation

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