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Simba Information's 2015 National Textbook Adoption Scorecard with 2016 Outlook

Simba Information’s 2015 National Instructional Materials Adoption Scorecard and 2016 Outlook report consolidates Simba’s ongoing research of the K-12 textbook adoption market in 2015 in one report.

This report provides background on the textbook adoption process, examines in detail the sales results of specific state adoptions Simba tracked in 2015 and previews the landscape and trends in instructional materials adoptions in 2016 and beyond.

The 2015 edition can stand alone as the most comprehensive compilation of statewide adoption results. Holistically, the 2015 edition with 2016 outlook is a continuation of the Simba tradition of providing necessary business and market intelligence of the adoption market.


  • Methodology
  • Simba Information's 2015 Instructional Materials Adoption Scorecard and 2016 Outlook
    • Introduction and Trends
      • State Standards Replace Common Core
      • More Tech, if not Quite all the Time
      • More IM Choices; Downward Price Pressure
      • Longer Review Periods
      • Improved State Funding, Not Necessarily Increased Spending
    • 18 States Form Core of Textbook Adoptions
      • Table Instructional Materials Adoption States
      • Adoption Cycles
    • 2015 Textbook Adoption Opportunities and Results
    • Focus in Texas: K-12 Social Studies
      • Table Texas K-12 Social Studies Adoption Sales1 ($ rounded)
      • Pearson Holds K-5 Lead
      • McGraw-Hill Leads 6-12
      • Geography Book Revised
        • Table World Geography Sales, Texas 2015
      • Technology Predominates
    • California Schools Continue Focus on Mathematics in 2015
      • Table California K-8 Math Adoption, Selected Results, 2015
      • Non-Commercial Choices
    • Spanish and French Dominate Florida Sales
      • Stragglers for ELA and Math
        • Table Florida K-12 World Languages (Spanish & French) Adoption Sales, 2015 ($ actual and rounded; ranked by total share)
      • Delayed Decisions
      • Santillana Dominates World Languages
        • Table Florida 6-12 Career & Technical Education/Agriculture Adoption Sales, 2015 ($ actual and rounded; ranked by total share)
      • Pearson, Cengage Command CTE
    • North Carolina Schools Begin to Buy Science
      • Table North Carolina K-12 Science Adoption Sales, 20151 ($ actual and rounded; ranked by total share)
      • McGraw-Hill Leads in Early Science Purchasing
    • GO Math! Leads Houghton Mifflin Parade in Tennessee
      • Table Tennessee K-12 Math Adoption Sales, 20151 ($ actual and rounded; ranked by total share)
      • Table Georgia 2015 Sales Sampler
    • Georgia Takes a Year off
      • Digital Transition Accelerates
      • SAFARI Helps Digitize Georgia Schools
    • Purchasing Light in Oregon in 2015
      • Mixed Choices
    • Selected 2015 Adoption Results in Other States
    • McGraw-Hill Education Tops 2015 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 20151 ($ in thousands and rounded; ranked by total sales)
      • Pearson Places Second
      • HMH Secures Third Place
    • 2016 Outlook Features Stability
      • Table Next Generation Science Standards States
      • New Science Standards Adopted More Quietly
      • Increasing Digital Implemental
      • McGraw-Hill Powers up Open Court for Digital Era
      • Total K-12 Enrollment Inches up in 2016
    • State Highlights Ahead in 2016
      • Alabama Schools to Buy New Science Materials in 2016
        • Table Publishers with Approved Comprehensive Programs in the Alabama 2016 Science Adoption1
      • California ELA IS 2016 Sweet Spot
        • Table Approved Programs in English Language Arts/English Language Development for 2016 California Adoption
        • Table Florida 2016 CTE (6-12), World Languages (9-12), Health/PE (6-8), Arts (6-12) Bid Submissions
      • 20 Publishers Enter Florida's CTE, World Language and Arts Adoption
        • Table Georgia Language Approved List, 2016
      • In the Wings in Florida
        • Table Georgia K-12 ESOL List 2016
      • Foreign Language and ESOL up Next in Georgia
        • Table Approved Programs for 2016 Oklahoma PreK-12 Reading/Literature Adoption
        • Table Oklahoma Modern Language List 2016
      • Oklahoma Schools Eye Reading/Literature and Languages in 2016
      • Oregon Approves Math for Purchase in 2016
        • Table Oregon 2016 Mathematics List
        • Table Approved Materials for 2016 West Virginia Science Adoption
      • West Virginia Will Purchase Science in 2016
      • Texas Prepares for 2017
        • Table Texas Proclamation 2017 by the Numbers (2014-2015 largest course enrollments)
        • Table Selected K-12 State Adoption Schedules for Purchase Years 2016-20191

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