2017 Simba Information National Instructional Materials Adoption Scorecard with 2018 Outlook

2017 National Instructional Materials Adoption Scorecard and 2018 Outlook

In terms of selling instructional content to schools, the division of the U.S. PreK-12 school market into instructional materials adoption states and open territories has been one of the most important considerations for educational publishers in devising development, marketing and sales strategies for instructional materials.

One of the major reasons the textbook adoption market has been crucial to publishers’ business plans is the almost guaranteed demand created when states approve instructional materials programs that school districts then purchase.

Simba Information began tracking state instructional materials adoptions because they provide the most concrete picture of trends in sales of instructional materials. Simba Information’s 2017 National Instructional Materials Adoption Scorecard and 2018 Outlook is an essential resource for education publishers and edtech companies that need objective data to assess the competitive landscape and build effective growth strategies.

The 2017 edition of this annual report provides information on the PreK-12 education landscape in which instructional materials adoptions take place, background on the adoption process, and examines in detail the results of specific state adoptions Simba tracked in 2017. Specifically in 2017, one of the low points in the adoption cycle, Simba focused on social studies adoptions and the second year of the California English language arts adoption.

In addition to a breakdown of sales by grade levels, the report also includes an annual publisher scorecard, changes affecting the adoption process and a state-by-state calendar of adoption market opportunities from 2018 through 2021.


  • Methodology
    • Introduction and Trends
      • Guaranteed Demand
      • Total Adoption Sales Flat in 2017
        • Table U.S. PreK-12 Instructional Materials Adoption Net Sales, December, 2017 vs. 2016 ($ in 000,000)
    • 18 States Form Core of Instructional Materials Adoptions
      • Table Instructional Materials Adoption States
      • Adoption Cycles
    • 2017 Focus in Florida: K-12 Social Studies
      • Books and Readers in Florida Social Studies
      • Broward and Santa Rosa Reflect Differing Selection Processes
      • McGraw-Hill Education Leads in Florida
        • Table Florida K-12 Social Studies Adoption Sales, 2017 ($ actual and rounded; ranked by total share)
      • Digital Momentum
    • Pearson Claims North Carolina Social Studies
      • Table North Carolina K-12 Social Studies Adoption Sales, 2017 ($ actual and rounded)
    • Fairfax (VA) County Picks a Mix of Print and Online Resources
    • Benchmark in LA and Elsewhere in 2017
      • Table California K-8 English Language Arts Adoption Selected Sales, 2017
    • Math, ELA, IB and Spanish in Other Locales
    • Benchmark Education Tops 2017 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 20171 ($ in 000 and rounded; ranked by total sales)
      • McGraw-Hill Holds No. 2 Position
      • Increasing Adoption Participants
    • Looking Ahead to 2018 and Beyond
      • CA Excludes Houghton Mifflin Harcourt from Social Studies Adoption
        • Table Approved Programs in K-8 Social Studies for 2018 California Adoption
      • New Course Proposed in Texas
      • Tennessee Sets New Standards for Science Adoption
        • Table Publishers with Comprehensive Programs Approved for the Tennessee 2018 Science Adoption
        • Table Comprehensive Programs Approved for Adoption, Alabama 2018
      • Alabama Turns to the Arts and World Languages
      • Coming Adoption Activity
        • Table State K-12 Instructional Materials Adoption Schedule, Purchase Years 2018-2021

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