2017 National Instructional Materials Adoption Scorecard and 2018 Outlook
In terms of selling instructional content to schools, the division of the U.S. PreK-12 school market into instructional materials adoption states and open territories has been one of the most important considerations for educational publishers in devising development, marketing and sales strategies for instructional materials.
One of the major reasons the textbook adoption market has been crucial to publishers’ business plans is the almost guaranteed demand created when states approve instructional materials programs that school districts then purchase.
Simba Information began tracking state instructional materials adoptions because they provide the most concrete picture of trends in sales of instructional materials. Simba Information’s 2017 National Instructional Materials Adoption Scorecard and 2018 Outlook is an essential resource for education publishers and edtech companies that need objective data to assess the competitive landscape and build effective growth strategies.
The 2017 edition of this annual report provides information on the PreK-12 education landscape in which instructional materials adoptions take place, background on the adoption process, and examines in detail the results of specific state adoptions Simba tracked in 2017. Specifically in 2017, one of the low points in the adoption cycle, Simba focused on social studies adoptions and the second year of the California English language arts adoption.
In addition to a breakdown of sales by grade levels, the report also includes an annual publisher scorecard, changes affecting the adoption process and a state-by-state calendar of adoption market opportunities from 2018 through 2021.
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