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Simba Information’s 2014 National Instructional Materials Adoption Scorecard and 2015 Outlook

Simba Information’s 2014 National Instructional Materials Adoption Scorecard and 2015 Outlook

For several years running, education publishing professionals have turned to Simba Information for critical insight into the state adoptions process.

Simba’s 2014 National Instructional Materials Adoption Scorecard and 2015 Outlook provides background on the textbook adoption process, examines in detail the sales results of specific state adoptions we tracked in 2014 and previews the landscape and trends in instructional materials adoptions in 2015 and beyond.

The 2014 edition can stand alone as the most comprehensive compilation of statewide adoption results. But pair that analysis with the 2015 outlook and you have a comprehensive resource for critical business and market intelligence of the adoption market.

The 2014 National Instructional Materials Adoption Scorecard and 2015 Outlook features:

  • Analysis of most significant discipline in 2014
  • Results by discipline in individual states
  • Results by grade segments
  • Scorecard of results and market share by publisher
  • Progress of digital transition in adoption states
  • Impact of funding constraints and changes in state academic standards
  • Adoption process policy changes by state
  • State-by-state calendar of key adoption opportunities in 2015 through 2018
Publishers, editors, marketing, business development and investment professionals who need to understand the factors driving the instructional materials adoption market continue to make this report an essential tool in their strategic arsenal.


  • Methodology
  • Simba Information's 2014 Instructional Materials Adoption Scorecard and 2015 Outlook
    • Introduction and Trends
      • New Standards Drive Demand for Instructional Materials
    • 19 States Form Core of Textbook Adoptions
      • Table Instructional Materials Adoption States
      • Adoption Cycles
    • 2014 Textbook Adoption Opportunities and Results
    • Mathematics is Largest Opportunity of 2014
      • Table 2014 Mathematics Adoption Sales (tracked sales in three states in $000)
    • Texas Schools Take up Digital Programs
      • Traditional Publishers Continue to Dominate Sales
        • Table Texas 2014 Adoption Sales K-12 Science, K-8 Math and K-12 Technology Applications (Sales from publishers on state-adopted list; 2014 sales through Dec. 17, 2014; Publishers ranked by Total Share; $ in 000)
      • Houghton Mifflin Powers up a 31.3% Share in Texas
      • Digital Shift
        • Table Florida 6-12 Adoption Sales, 2014 6-12 English Language Arts & Mathematics (tracked sales in $000)
    • Florida Chooses HMH for ELA and Math
      • Florida Policy Shifts Have Impact
      • Shift to Digital is under way in Florida
        • Table Florida 6-12 ELA Adoption Sales, 2014 (tracked sales in $000)
        • Table Florida 6-12 Math Adoption Sales, 2014 (tracked sales in $000)
      • Florida Schools Choose HMH Collections in 6-12
      • Florida Math Purchasing Heaviest for Grades 6-8
    • California Schools Purchase Mathematics
      • Looking Beyond the List
      • Pilot First Is Strategy for Some
      • Technology is Another Focus
    • South Carolina ELA Adoption Is Abbreviated
      • Table South Carolina 2014 6-8 Language Arts and 9-12 U.S. History Adoption ($ in thousands; U.S. History includes AP)
      • Houghton Mifflin Harcourt Dominates SC Results
    • Alabama Social Studies Adoption Focuses on Grades 6-12
      • Table Alabama 2014 K-12 Social Studies Instructional Materials Adoption (Estimated sales; $ in thousands)
      • Houghton Mifflin Harcourt Dominates Secondary Results
    • North Carolina Purchases Focus on Math and ELA in Grades 6-12
      • Table 2014 North Carolina Adoption Sales, English Language Arts, Mathematics, Business, Finance and Computer Technology (% share of adoption value as of October 31)
    • Tennessee Schools Purchase Social Studies
    • Oregon English Language Arts Purchasing is Light
    • Mississippi Schools Are Slow to Purchase
    • Houghton Mifflin Harcourt Tops 2014 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2014 ($ in thousands; ranked by total sales)
      • Pearson Steps into Second Place in 2014 Adoption Results
      • McGraw-Hill Places Third
      • Newcomers Make Inroads
    • Outlook: Momentum Resets in 2015
      • California Paves Way for ELA Adoptions in 2016
      • 18 Publishers Enter Florida 2015 Adoption
        • Table Submitting Publishers, 2015 Florida Adoption (Total 102 bids)
      • K-12 Social Studies Headlines Texas in 2015
        • Table Publishers with Approved Programs in Texas 2015 Adoption
        • Table Idaho 2015 Math Adoption Publishers with Recommended Math Materials
      • Alabama Science Adoption Is on Hold
      • Science Adoption in Georgia Is on Hold
    • Idaho Adoption Programs Focus on Math in Grades K-12
      • Low Funding Contributes to Low Purchasing in Mississippi
        • Table New Mexico Adopted Language Arts Materials, 2015
      • Decreased Funding For Adoption in New Mexico
        • Table New Mexico World Languages Adoption, 2015 Recommended Publishers (9-12)
      • K-12 Math Is up Next in NC in 2015
        • Table North Carolina Adopted Math Materials, 2015
      • Oregon Modifies Adoption Process
      • Tennessee Modifies Adoption Process
        • Table Tennessee Adopted Mathematics Instructional Materials (approved in 2014, for purchase in 2015)
        • Table Selected K-12 State Adoption Schedules for Purchase Years 2015-20181

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