Market Research Logo

The Shift To Digital In Social Studies Grades K-12

In order to provide objective, research-based information on current trends in the elementary 
and secondary Social Studies market segments, a detailed market survey was designed, and then mailed to 18,000 Classroom Teachers (grades K-5), and to Social Studies Teachers and Department Chairpersons (grades 6-8 and 9-12).  Issues examined this study included the following:

  •  Current trends in the Social Studies market segment, in terms of preferred instructional strategies and materials most frequently used.
  •  Which textbooks and other core and supplemental materials are used most often at different grade levels, and how they are perceived by teachers and students.
  •  The decision-making process involved in Social Studies program adoptions.
  •  The role of digital tools and/or digital content in Social Studies classes.
  •  The level of discretionary funds spent on supplemental texts, workbooks, reference materials, test preparation programs, and other non-textbook materials.
  •  The 2010-11 total market size for Social Studies instructional materials.
  •  Social Studies topical areas in which educators are most likely to purchase new instructional materials. 
  •  Comparison of Social Studies usage patterns in Adoption vs. Open Territory states.

All results were analyzed by job title, grade level, and geographic region to pinpoint the most profitable strategies for Social Studies product developers and marketers to consider pursuing.


  • INTRODUCTION
  • METHOD
  • ANALYSIS OF SURVEY RESULTS
    • Response Rates And Demographics Of Survey Sample
      • Response Rates by Job Title and Region
      • Demographics
    • Types Of Instructional Materials Used On A Frequent Basis
      • Analysis by Grade Level
    • Alternatives To The Core Social Studies Textbook
      • Analysis by Sub-Groups
    • Supplemental And Reference Products
      • Analysis by Grade Level
    • The Shift To Digital In The Social Studies Market Segment
      • Analysis by Region
    • Expenditures For Social Studies Instructional Materials/Market Size
      • Analysis by Grade Level
      • Spending on Print vs. Digital
    • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns
      • Teachers Still Using Core Social Studies Textbook?
      • Satisfied With Current Social Studies Textbook?
      • Are Digital Tools or Digital Content Being Used in Social Studies Classrooms?
  • SUMMARY AND CONCLUSIONS
    • The Shift To Digital In The Social Studies Market Segment
    • Expenditures For Social Studies Instructional Materials/Market Size
      • Spending on Print vs. Digital
    • Adoption And Open Territory States: Comparison Of Social Studies Usage Patterns

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report