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The Shift to Digital in Reading, Mathematics, Science and Social Studies: 2014


Attention: There is an updated edition available for this report.

The Shift to Digital in Reading, Mathematics, Science and Social Studies: 2014
EMR’s New Report on The Coming of Age of Digital Resources is Available Now!
Over the past eighteen years, Education Market Research has conducted dozens of large-scale national surveys of educators, resulting in a longitudinal database of information on teacher habits and preferences with respect to all aspects of K-12 curriculum and instruction. Mostrecently EMR has been detecting a significant market shift in the direction of digital. So much so that we now believe the balance has shifted from primarily print to primarily digital in the K-12 school market!
The evidence backing up this bold statement comes from multiple surveys: EMR’s Supplemental Products Market: 2013 survey, conducted in the Summer 2013, and EMR’s most recent Reading Market survey, conducted in the Fall 2013. Supporting evidence also comes from EMR’s recent surveys of the Mathematics, Science/STEM, and Social Studies market segments. According to all of this empirical evidence, digital resources, and the companies producing them, are growing much faster than the K-12 school market as a whole!
All of this data and analysis has been synthesized by EMR into a single, comprehensive new report covering digital market size, trends and forecasts, including:

  • Market drivers and converging growth factors in the K-12 environment
  • The impact of Common Core standards and assessments on the growth of digital
  • Installed base of computing devices, and student-to-computer ratios through 2015
  • Digital products market size and growth through 2016
  • The specifics of the shift to digital in Reading, Mathematics, Science and Social Studies
Clearly the publishers have been rapidly shifting their product development activities in the direction of digital to match the shift in the market. Among the publishers and manufacturers surveyed by EMR, the most frequently cited product medium for delivering supplemental products was “online/digital” delivery (70.5%), tied with “print” (70.5%). In terms of sales of digital resources, if all of the digital product applications are grouped together, this segment was up 5.6% for all of 2012. On the other hand, non-digital products recorded a 4.9% decline.
As a result of this powerful market dynamic, the “high digital” companies are selling more and are more optimistic about future growth prospects compared to the “low digital” companies. EMR’s brand new report will tell you where the digital market is today, where it is heading in the near future, and what product development and marketing strategies are likely to be most successful!


  • K-12 School Market: Strong Growth Ahead
    • Enrollments and Expenditures
      • Table National Center For Education Statistics: Enrollment In Public Schools
    • The "Strong Start for America's Children" Legislation
      • Table Current Expenditures Per Pupil, 1995-96 To 2010-11
    • Common Core Standards and Assessments
    • 15 Million Computing Devices Shipped to Education in 2013
      • Table Installed Base Of Computing Devices in K-12, 2005 & 2013-15
    • The Coming of Age of Digital Resources
      • Table Comparing The Growth Rate Of Digital And Non-Digital Supplemental Products (In thousands of dollars)
      • Table Breakdown Of Technology Products Growth Projections Through 2015-16 (In millions of dollars)
  • The Shift To Digital In The Reading Market Segment
    • Table Reading Class Time Allocated To Using Digital Tools And/Or Digital Content
    • Table Digital Use By Region
    • Web Sites for Student and Teacher Use
      • Table Web Sites Used/Recommended For Student Use
      • Table Web Sites Used/Recommended For Teacher Resources
    • Analysis by Sub-Groups
  • The Shift To Digital In The Mathematics Market Segment
    • Table Mathematics Class Time Allocated To Using Digital Tools And/Or Digital Content
    • Table High-Digital Use Sub-Groups
    • Analysis by Region
    • Analysis by Adoption vs. Non-Adoption States
    • Web Sites for Student Use
      • Table Web Sites Used/Recommended For Student Use
    • Analysis by Sub-Groups
  • The Shift To Digital In The Science Market Segment
    • Mobile Devices
      • Table Science Class Time Allocated To Using Mobile Devices
      • Table Mobile Use By Region
    • Interactive Whiteboards
      • Table Science Class Time Allocated To Using Interactive Whiteboards
      • Table Interactive Whiteboard Use By Region
    • Web Sites for Student and Teacher Use
      • Table Web Sites Used/Recommended For Student Use
      • Table Web Sites Used/Recommended For Teacher Resources
    • Analysis by Sub-Groups
    • New Internet Technologies
      • Table New Internet Technologies Of Greatest Interest
      • Table High-Interest Sub-Groups: "Online Learning Games"
      • Table High-Interest Sub-Groups: "Mobile Devices"
      • Table High-Interest Sub-Groups: "Collaborative Software"
      • Table High-Interest Sub-Groups: "Social Media"
  • The Shift To Digital In The Social Studies Market Segment
    • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
    • Table High-Digital Use Sub-Groups
    • Analysis by Region
      • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
      • Table High-Interactive Whiteboard Use Sub-Groups
    • Analysis by Region
      • Table Demand For Content Software For Interactive Whiteboards By Grade Level

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