K-12 Reading Market Report, 2024

K-12 Reading Market Report, 2024

Simba’s K-12 Reading Market Report, 2024, found that there is growing implementation of the Science of Reading (SoR) programs in K-12 schools. The report determined that the growing interest in SoR would likely create changes in the K-12 reading landscape and also impact future reading material purchasing. 

Simba Information’s K-12 Reading Market Report, 2024 details the trends impacting the US PreK-12 instructional materials market for reading and English language arts. It provides an overview of the market for print and digital materials, the growing market interest and implementation of the science of reading, policy and budget trends affecting the market, teacher needs, key players in the market, a competitive analysis, and the results of Simba Information educator survey.  The report is based on in-depth interviews with publishers and vendors, nationwide research, analysis of company presentations and public documents, third-party data from multiple industry professionals, and ongoing research with publishing industry executives, consultants, industry analysts, state education officials, local school educators, and education policy experts.

Simba Information’s K-12 Reading Market Report, 2024, covers the following major categories outlining and impacting the market:
  • Market Overview
  • Instructional Trends
  • Policy and Budget Trends
  • Market Needs
  • Market Trends
  • Competitive Landscape
  • Teacher and Administrator Survey Results
The K-12 Reading Market Report, 2024 contains detailed and granular data and analysis on key trends and developments with a special focus on:
  • The Science of Reading
  • Declines in Nationwide Reading Score s
  • Literacy Gaps
  • Changes in State Policies
  • Grade Level Instructional Material Needs
  • Trends Impacting Reading Instruction
  • Vendors Utilizing SoR
  • Purchasing Trends
  • Educator Survey Results
Key companies and organizations profiled include:
  • Amplify
  • Center for the Collaborative Classroom
  • Curriculum Associates
  • Great Minds
  • Heggerty
  • Houghton Mifflin Harcourt
  • Imagine Learning
  • McGraw-Hill
  • Savaas Learning
  • The Creative Curriculum
  • Zaner Bloser Literacy
Publishers and investment professionals can trust Simba Information's K-12 Reading Market Report, 2024 to provide the inside intelligence needed to evaluate the changes and needs effecting the products, sales, segment, and marketing of reading and English language arts instructional materials.

Simba’s K-12 Reading Market Report, 2024 is an essential tool for publishing executives, market analysts, and industry consultants who need to understand the current drivers impacting the reading and English language arts instructional materials market.

Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, policy, educator interest and implementation, and public policy that affect it.

  • Introduction and Methodology
    • Methodology
  • The Science of Reading
    • What is the Science of Reading?
      • Contrasts with Balanced Literacy
      • Other Supports Are Needed
    • What's Driving Adoptions of SoR?
      • Reading Scores Still on the Decline Nationwide
        • Table Highs and Lows in Average NAEP Reading Scores, 2004, 2008, 2012, 2020, &2023
        • Table Number of States/Jurisdictions with NAEP Reading Score Increases and Decreases Between 2019 and 2022
      • Literacy Gaps
        • Table Percentage of students at or above National Assessment of Educational Progress (NAEP) Reading Achievement Levels, by Student Characteristics, Selected Years, 2015-2022
      • Reading Is Key to Success in School and In Life
      • Research Shows Results From SoR-Based Instruction
      • History of a Grassroots Movement
        • Table Parents of K-5 Students' Views About Reading, 2023
      • Challenges and Pushback
      • Is The Science of Reading Here to Stay?
    • Implications for Purchasing
  • Regulatory and Budgetary Landscape
    • State Science of Reading Policies Expanding Rapidly
      • State Laws Vary
        • Table Elements of State Literacy Laws, 2023
      • Timing and Progress
    • Federal Policies and Programs
    • District Policies
    • Budgetary and Financial Issues
      • ESSER Funding and the Cliff Ahead
      • State Funding for Reading
      • Local Funding
  • Market Needs and Trends
    • Core Science of Reading Instructional Materials
      • Progress on Implementation
      • Basic Instructional Materials Needs
    • Middle and High School Needs
      • SoR Strategies for Middle Schools
      • Middle School SoR in Practice
    • Specific ELA Needs
      • Writing
      • Cursive Handwriting
      • Culturally Relevant Reading Materials
      • Connections Between Reading and Other Academic Subjects
      • Higher-Interest Reading Materials
        • Table How Often Students Read for Fun on Their Own Time, 2012, 2020, &2023
        • Table Reading Enjoyment and Habits of Children 6-17, Select Years, 2010-2022
        • Table Bachelor's Degrees Conferred by Postsecondary Institutions, by Select Fields of Study, 2016/17 – 2020/21
      • Dyslexia and Language Impairment
        • Table State Dyslexia Policies, 2023
      • Media Literacy
        • Table State Media Literacy Legislation, March 2023
      • Social-Emotional Learning
    • Tutoring, After School, and Summer Programs
    • Role of Digital in Reading and English Language Arts
    • Political Divisions and the Impact on Reading
      • Book Ban Statistics
        • Table Book Bans by State
        • Table Subject Matter of Banned Content (874 unique titles banned July 1, 2022-December 1, 2022)
      • Curricular Censorship
      • What It Means for Vendors
    • Homing In On What Works
  • Competitive Landscape
    • District Usage of SoR-Based Instructional Materials
      • Table Standards Alignment of ELA Materials, Recommended/Required Versus Regularly Used
      • Table Use of Standards-Aligned Materials in English Language Arts, 2019-2022
    • Bringing Materials Into Alignment with the Science of Reading
      • Progress Toward Alignment
        • Table Share of ELA Materials, by EdReports Alignment Rating, 2022 Edition and Earlier
    • Vendors of SoR Instructional Materials
    • Teacher Training and Professional Development
      • Schools of Education
      • Training for Existing Teachers
      • Ongoing Professional Development
    • Purchasing Trends
      • Table Strategies for Reading Curriculum and Instruction Included in State Legislation, 2023
      • Most Purchasing Remains at the District Level
      • Adoption Schedules
  • Survey Results
    • Who Responded
    • Key Findings
    • Core Reading Programs
    • Alternatives to Core

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