Publishing for the PreK-12 Market 2011-2012 is Simba Information's premier resource for expert analysis of the highly competitive PreK-12 school market. Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials, tools and services most in demand in the school market.
The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated annual report. Continuing to follow how technology is—or is not—being incorporated in the school market and how it is changing business models of publishers and providers of instructional and ancillary services will be emphasized this year, along with information on specific threats and opportunities.
Topics in Publishing for the PreK-12 Market 2011-2012 include:
Companies profiled in this report include:
Publishing for the PreK-12 Market 2011-2012 is the essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.
Digital Drives Highly Competitive PreK-12 School Market
Stamford, CT - August 30, 2011 - Navigating the highly competitive PreK-12 landscape reveals digital is the key for future growth, as budget constraints and slowing adoption programs are pushing schools to seek more cost-effective solutions. According to a recent report published by education market research firm Simba Information, the digital courseware segment will drive the PreK-12 school market, growing 34% to $1.43 billion by 2014.
With funding under the federal stimulus program coming to a halt, school budgets, already contracted from the recession, are looking for cost-effective digital materials as solutions to keeping instructional materials up-to-date. According to the report, a pro-tech administration in Washington has placed emphasis on innovation and personalized learning, re-igniting the drive to digital.
"Schools are focusing on software because they can update existing programs easily, provide differentiated learning and federal policy supports the implementation," said Kathy Mickey, senior analyst at Simba Information. "This was just seen in Texas schools this year, when they purchased only digital supplemental science materials for grades 5-8."
Benefitting from the shift to digital courseware, notable companies Archipelago Learning and Renaissance Learning have seen sales grow 37.1% and 7.1% respectfully, in 2010. As school leaders address new digital products, services and platforms, leading publishers have responded; Houghton Mifflin Harcourt, for example, continues to spend 50% of its development investments on digital materials.
"With the emphasis on digital purchasing from both school and the government leaders, funding can be spent not only on textbooks, but on hardware and software as well," noted Mickey. "This trend has created a more competitive environment for publishers."The report, Publishing for the PreK-12 Market 2011-2012 is a navigation tool for the highly competitive PreK-12 publishing industry, providing market data and projections for the entire school market industry, segmented by textbooks, print supplements, state-level tests, courseware, modular software, manipulatives, trade books, video and magazines. In addition, it profiles several companies, including McGraw-Hill, Pearson, Haights Cross, K12 Inc., Scholastic, Scantron, School Specialty and many more.