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Publishing for the PreK-12 Market 2011-2012


Attention: There is an updated edition available for this report.

Publishing for the PreK-12 Market 2011-2012 is Simba Information's premier resource for expert analysis of the highly competitive PreK-12 school market. Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials, tools and services most in demand in the school market.

The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated annual report. Continuing to follow how technology is—or is not—being incorporated in the school market and how it is changing business models of publishers and providers of instructional and ancillary services will be emphasized this year, along with information on specific threats and opportunities.

Topics in Publishing for the PreK-12 Market 2011-2012 include:

  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books
  • Drivers of segment growth
  • Impact of emergent technologies, including digital textbooks and digital learning environments
  • Exclusive textbook adoption information
  • Leading publishers by market segment
  • Analysis of landscape metrics: funding, policy and enrollment
  • The impact of mergers, acquisitions and partnerships,
  • Market segment projections through 2014
  • Detailed profiles of leading providers of instructional materials and services

Companies profiled in this report include:

  • Archipelago Learning
  • Cambium Learning Group
  • Carnegie Learning Inc.
  • EMC/Paradigm Publishing Co.
  • Goodheart-Willcox
  • Haights Cross Communications
  • Houghton Mifflin Harcourt
  • K12 Inc.
  • McGraw-Hill Education (The McGraw-Hill Cos.)
  • Pearson Education
  • Peoples Education
  • Renaissance Learning
  • Scantron Corp.
  • Scholastic Corp.
  • School Specialty
  • Scientific Learning Corp.
  • Weekly Reader (Reader’s Digest Association)

Publishing for the PreK-12 Market 2011-2012 is the essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.


Digital Drives Highly Competitive PreK-12 School Market

Stamford, CT - August 30, 2011 - Navigating the highly competitive PreK-12 landscape reveals digital is the key for future growth, as budget constraints and slowing adoption programs are pushing schools to seek more cost-effective solutions. According to a recent report published by education market research firm Simba Information, the digital courseware segment will drive the PreK-12 school market, growing 34% to $1.43 billion by 2014.

With funding under the federal stimulus program coming to a halt, school budgets, already contracted from the recession, are looking for cost-effective digital materials as solutions to keeping instructional materials up-to-date. According to the report, a pro-tech administration in Washington has placed emphasis on innovation and personalized learning, re-igniting the drive to digital.

"Schools are focusing on software because they can update existing programs easily, provide differentiated learning and federal policy supports the implementation," said Kathy Mickey, senior analyst at Simba Information. "This was just seen in Texas schools this year, when they purchased only digital supplemental science materials for grades 5-8."

Benefitting from the shift to digital courseware, notable companies Archipelago Learning and Renaissance Learning have seen sales grow 37.1% and 7.1% respectfully, in 2010. As school leaders address new digital products, services and platforms, leading publishers have responded; Houghton Mifflin Harcourt, for example, continues to spend 50% of its development investments on digital materials.

"With the emphasis on digital purchasing from both school and the government leaders, funding can be spent not only on textbooks, but on hardware and software as well," noted Mickey. "This trend has created a more competitive environment for publishers."

The report, Publishing for the PreK-12 Market 2011-2012 is a navigation tool for the highly competitive PreK-12 publishing industry, providing market data and projections for the entire school market industry, segmented by textbooks, print supplements, state-level tests, courseware, modular software, manipulatives, trade books, video and magazines. In addition, it profiles several companies, including McGraw-Hill, Pearson, Haights Cross, K12 Inc., Scholastic, Scantron, School Specialty and many more.

  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
    • Instructional Materials Sales Slip in 2010
      • Table Sales of Print & Electronic Media to the U.S.PreK-12 School Market, 2009-2011P ($ in millions; ranked by 2010 sales)
      • Adoptions Helped Sales in 2010
      • Technology Did Benefit in 2010
      • Reprieve for Textbooks in 2010 Is Likely To Be Short
      • Print Supplements Show Resilience
      • State Tests Waiting on Common Core
      • Digital Transition Seen in Courseware Growth
      • Video Sustains Interest
      • Manipulatives Continue in Popularity
      • Books and Periodicals Try on Digital for Size
    • Electronic Media Projected to Continues to Gain Share in 2011
      • Table Market Share of Media Used in U.S. Classrooms, 2011P
    • Houghton Mifflin Harcourt Leads Simba's PreK-12 Publisher Index
      • HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
        • Table Simba Information's PreK-12 U.S.Publisher Index, 2009 vs. 2010 vs. 2011P ($ in millions; ranked by 2010 revenue figures)
      • Archipelago, Scholastic and Carnegie See Fastest Growth
    • Renaissance Learning Returns to Top of Operating Performance Index
      • Table Publisher Operating Performance Index, 2010 vs. 2009($ in millions; ranked by 2010 operating margin)
      • Companies Invest in Future Growth
  • Enrollment and Demographics
    • Introduction
    • Public School Enrollment on the Rise
      • Table Total Public PreK-12 Enrollment, 2009-2020P (# in 000)
    • Decline for Private Enrollment
      • Table Total Private PreK-12 Enrollment, 1999-2009 (# in 000)
    • Charter School Enrollment on the Rise
      • Table Growth in Public Charter School Enrollment
    • Enrollment Grows in the West and South
      • Table States Experiencing Largest Enrollment Increases, 2010-2011 vs. 2009-2010 (States ranked by absolute number increase; # in 000)
    • Fastest-Growing Counties for K-12 Enrollment
      • Table Projected Public School 2019 Enrollment by State with % Change from 2011 (# in thousands)
      • Table 25 Counties with Largest Enrollment Increases, 2010-2011 (Ranked by absolute number increase)
    • High-Poverty Schools Are a Target
      • Table Poverty Rates of 5-17 Year-Olds In 50 Largest School Districts 2008
    • Schools Growing More Diverse
    • Special Needs Students Are a Growing Population
      • Table 25 Districts with Highest Number LEP/ELL Students (School Year 2008-2009)
      • Table 25 Districts with Highest Number IEP Students (School Year 2008-2009)
    • State-Funded PreK Grows Slowly
      • Table Preschool Enrollment & Percent of Children Enrolled, 2009-2010 (ranked by enrollment of 3- and 4-year-olds)
  • Funding
    • Introduction
    • Funding Comes Federal, State and Local
    • 2011 Budget Maintained Educational Funding Levels
      • Table Department of Education Discretionary Spending, FY2010-FY2012P (Selected K-12 categories, $ in thousands)
    • 2012 Budget Proposed, Changes Likely
    • Title I Helps Low-Achieving Students in High-Poverty Areas.
      • Table U.S. Dept. of Education Title I State Grant Allocations, 2010-2012P ($ in millions)
      • Table 50 Largest Title I Allocations to LEAs, FY 2010 ($ in thousands)
    • Race to the Top Becomes Budget Line
      • Table Race to the Top 2nd Round Grant Winners
    • School Improvement Grants Offer Opportunities
      • Table School Improvement Grant Allocations, 2010-2012P ($ in thousands)
    • Tapping Special Education Funding
      • Table Federal Grants to States for Special Education1, FY 2011P ($ in millions)
    • Stimulus Dollars Almost Spent
      • Table Percent of Stimulus Money Spent by State
    • State-Level Funding is Volatile
      • Table Fiscal 2012 Shortfall as a Percent of Fiscal 2011 Budget
    • Big Budget Challenges in Big States
    • Preschool Spending Also Cut
      • Table Preschool Enrollment & Est. Spending Per Child, 2009-2010 (ranked by enrollment of 3- and 4-year-olds)
    • Average State Per-Pupil Spending on Instructional Materials is $250
      • Table Instructional Materials Expenditure by State, 2008-2009 ($ in thousands)
  • Policy Trends
    • Introduction
    • Reauthorization of ESEA Remains Pending
      • Targeted Legislation
    • Focus of Common Core State Standards Is on Assessments
      • Table Race to the Top Assessment Grant Participants
    • PARCC Revises Assessment Model
      • Publishers Ponder CCSS Alignment
      • Work To Be done
      • Common Core Impacting Purchasing of Instructional Materials
    • Private Philanthropy Tapping Common Core Initiative
  • Textbooks and Adoptions
    • Introduction
      • Table Textbook Share of Instructional Media Used in U.S. Classrooms, 2009 vs. 2010 ($ in millions)
    • Adoptions Help Textbook Sales in 2010
      • PreK-6 Segment Sales Were Pivotal
    • Reading and Mathematics Lead Disciplines in Sales
      • Table Top 10 Disciplines For Elementary Instructional Materials, 2009 ($ in thousands; disciplines ranked by total sales in GradesPreK-6)
      • Table Top 10 Disciplines For Secondary Instructional Materials, 2009 ($ in thousands; disciplines ranked by total sales in Grades 6-12)
      • Table Elementary and Secondary Instructional Materials Sales, 2009 Top 10 States ($ in thousands)
    • Elementary Sales Widen Gap with Secondary Sales in 2009
      • Table Textbook Adoption States
    • Textbook Market: Adoption States and Open Territories
      • Table Instructional Materials Sales, Adoption States vs.Open Territory States, 2005 -2010
    • 50-50 Split Tilts Toward Adoption States
      • Table Simba Information's Adoption Scorecard, 2010 ($ in thousands; ranked by total sales1)
    • Houghton Mifflin Harcourt Leads 2010 Adoption Scorecard
      • McGraw-Hill Secures Second Spot; Pearson in Third
        • Table Changes to Texas 'Textbook' Adoption Process
    • iPads Are Among Disrupters in Textbook Industry
      • Adoption Process Changes in Texas
      • Florida Pushes Digital Instructional Materials
      • Adoptions on Hold
        • Table Approved Publishers in 2011 Florida K-12 Science Adoption
      • iPads Facilitating Digital Transitions
      • Tablet Options Grow
      • Houghton Mifflin Harcourt Goes Mobile with Fuse for iPad
  • Supplementary Materials
    • Introduction
      • Table Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2009-2011P ($ in millions)
    • Schools Equipped for Electronic Supplementals
      • Software Sales Up
      • Video Increasingly Integrated into Instruction
    • Print Supplements Still a Substantial Market
      • Trade Books and Magazines Face Challenges
      • Science Drives Manipulatives Market
    • Scholastic Tops Supplemental Publisher List
      • Table Simba Information's Supplemental Publisher Index, 2009-2011P ($ in millions; ranked by 2011 projected figures)
      • School Specialty 2nd
    • Future of Supplementals
      • Cloud Computing Will Transform Design, Development and Deployment
      • Digital Content Poised to Explode
      • Online Courses Become More Accepted
      • Gaming on the Rise
  • Outlook and Forecast
    • Introduction
      • Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010 - 2014P ($ in millions)
    • PreK-12 Market Searches for Growth
  • Company Profiles
    • Archipelago Learning
      • Table Key Statistics: Archipelago Learning
      • Table Financial Overview: Archipelago Learning, 2009-2011P ($ in 000)
    • Cambium Learning Group
      • Table Key Statistics: Cambium Learning Group
      • Table Financial Overview: Cambium Learning Group, 2009-2011P ($ in 000)
    • Carnegie Learning Inc.
      • Table Key Statistics: Carnegie Learning Inc.
      • Table Financial Overview: Carnegie Learning Inc., 2009-2011P
    • EMC/Paradigm PublishingCo.
      • Table Key Statistics: EMC/Paradigm Publishing Co.
      • Table Financial Overview: EMC/Paradigm Publishing Co., 2009E-2011P ($ in 000)
    • Goodheart-Willcox
      • Table Key Statistics: Goodheart-Willcox
      • Table Financial Overview: Goodheart-Willcox, FY2009-FY2011 ($ in 000)
    • Haights Cross Communications
      • Table Key Statistics: Haights Cross
      • Table Financial Overview: Triumph Learning/Haights Cross, 2009E-2011P ($ in 000)
    • Houghton Mifflin Harcourt
      • Table Key Statistics: Houghton Mifflin Harcourt
      • Table Financial Overview: Houghton Mifflin Harcourt, 2009E-2011P ($ in 000)
    • K12 Inc.
      • Table Key Statistics: K12 Inc.
      • Table Financial Overview: K12 Inc., 2009-2011P ($ in 000)
    • McGraw-Hill Education (The McGraw-Hill Cos.)
      • Table Key Statistics: McGraw-Hill Education
      • Table Financial Overview: McGraw-Hill Cos., 2009-2011P ($ in 000)
    • Pearson Education
      • Table Key Statistics: Pearson Education
      • Table Financial Overview: Pearson plc, 2009-2011P ($ in millions)
    • Peoples Education
      • Table Key Statistics: Peoples Education
      • Table Financial Overview: Peoples Education, FY2009-FY2011P ($ in 000; ended May 31)
    • Renaissance Learning
      • Table Key Statistics: Renaissance Learning
      • Table Financial Overview: Renaissance Learning, 2009-2011P ($ in 000)
    • Scantron Corp.
      • Table Key Statistics: Scantron Corp.
      • Table Financial Overview: Scantron Corp., 2009-2011P ($ in 000)
    • Scholastic Corp.
      • Table Key Statistics: Scholastic Corp.
      • Table Financial Overview: Scholastic, FY2009-FY2011 ($ in 000,000; fiscal year ends May 31)
    • School Specialty
      • Table Key Statistics: School Specialty
      • Table Financial Overview: School Specialty, FY2009-FY2011 ($ in 000)
    • Scientific Learning Corp.
      • Table Key Statistics: Scientific Learning Corp.
      • Table Financial Overview: Scientific Learning Corp., 2009-2011P ($ in 000)
    • Weekly Reader (Reader's Digest Association)
      • Table Key Statistics: Weekly Reader
      • Table Financial Overview: Weekly Reader, FY2009-2011P ($ in 000)

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