Publishing for the PreK-12 Market, 2021-2022

Publishing for the PreK-12 Market 2021-2022

Publishing for the PreK-12 Market 2021-2022 from Simba Information addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $9.31 billion in 2021.

The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Among explored topics are:

  • Connectivity issues and status at school and at home.
  • Impact of federal stimulus spending.
  • Fiscal 2022 funding initiatives in eight of the largest states.
  • Sales by industry segments.
  • Increased digital development.
  • Upended testing plans.
  • Operating performance of selected public companies.
  • Preponderance of digitally-driven M&A activity.
  • Projected sales of instructional materials by segment through 2024.
Additionally, 12 company profiles provide a look at the variety and focus of various providers if instructional materials.


  • Methodology
  • Executive Summary
  • Enrollment
    • Introduction
    • Disenrollment Disrupts Education
    • California Illustrates Pandemic Trends
      • Pattern Is Repeated Elsewhere
    • Where Students Went & Departure Impact
    • Public Schools: Numbers & Students
    • Public School Enrollment Growth Slows
      • Table Trends in Public School Enrollment, 2000-2029P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2017 to 2029
    • Birth Rates Will Impact Future Enrollment
    • Private Schools Face Challenges, See Opportunity
    • Catholic School Enrollment Declines Continue
      • Table Catholic School Enrollment Declines, 2016-2020
    • Support for School Choice Grows
    • Increasing Interest in Charter Schools
      • Table Charter School Growth, 2000 to 2018
      • Table Charter Schools by State, Fall 2019
      • Characteristics of Charter Schools
        • Table Charter School Management, 2018-2019
    • Pandemic Leads to Homeschooling Surge
      • Table Homeschooling, 2003-2016
    • Virtual Schools See Bright Future
    • Graduation Rates Inch Up
      • Table Adjusted Cohort Graduation Rates for Public High School Students, 2018-2019
    • Dual Enrollment Offers Opportunities
    • Decline for Students in Poverty
      • Table Title I Schools by State, 2019
      • Students Experiencing Homelessness
    • ELL Population Continues to Grow
      • Table Trends in English-Language Learner Enrollment, 2000-2001 to 2018-2019
      • Table Percentage of Public-School Students who are ELL by State, 2018-2019
    • Special Needs Students Get Services
      • Table Trends in Youth Receiving IDEA Services, 2017-2018 to 2019-2020
    • PreK Progress Stalls
      • Table Enrollment Growth in State-Funded Preschool Programs, 2017-2018 to 2019-2020
      • Table Enrollment & Per-Child Spending in State-Funded Preschool, 2019-2020
      • Pandemic Impacts PreK
    • More Connected Students; Needs Expand
      • Table 3-18-Year-Old Children with Home Internet Access, 2016-2019
  • Source: National Center for Education Statistics, 2021: Budget & Policy
    • Introduction
    • Policy & Funding History
    • Policy & Funding in the ESSA Era
    • Federal, State & Local Funding Sources
    • Reopening Schools: A New Policy Area
    • Annual Exams Required, Some Flexibility
    • Federal Funding Continues to Rise
      • Table Education Department Appropriations, FY2019-FY2021 (selected K-12 categories, $ in millions)
    • Biden Proposed Ed Funding Increases for FY 2022
      • Table Education Department Appropriations, FY2020-FY2022P (selected K-12, $ in millions)
      • New Take on Title I
      • More Money Proposed for IDEA
      • Increased Support for Community Schools Program
      • Serving English-Language Learners
      • Funding Hikes for Learning Centers & CTE
      • New Programs, New Budget Lines Proposed
    • Stimulus Bills Provide Education Money
      • Pandemic Leads to CARES Act
      • Rethink K-12 Part of CARES Act
        • Table Selected Approved Rethink K-12 Education State Plan Highlights, 2020
      • More Funding from Second Stimulus
      • American Rescue Plan Provides Another Wave of K-12 Funding
        • Table COVID-19 Relief Education Funding ($ in billions)
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY2019 ($ in thousands)
    • Support for Classroom Connectivity
      • Table E-Rate Applicants Value the Program
      • Moving the Bar on Connectivity Needs
      • Connectivity for Homes as Well as Schools
      • E-rate to Support Cybersecurity
    • Trends Winning Federal & State Support
      • Promoting the Switch to Digital
      • Computer Science Moving from Elective to Requirement
        • Table States with State Plan for Computer Science Education
      • High Schools Teaching Computer Science
        • Table States that Require High Schools to Offer Computer Science Education
      • School Climate Earns More Consideration
      • Career and Technical Education Booms
      • School Choice Movement Continues
    • State Education Funding Overview
    • Adoption States Influence Market & Offer Opportunities
    • Per-Pupil Funding Varies by State & District
      • Table Per Pupil Funding by State, FY 2018
      • Inequities in District-Level Funding
        • Table 20 Largest School Districts & Per-Pupil Spending, FY2018
      • Fiscal 2021 Budgets Approved Amid Change
        • Table Select States with FY2021 K-12 Initiatives or Funding Changes & 2020 Approval Dates
    • For FY 2022, K-12 Support Takes New Forms
      • New York
      • California
      • Florida
      • Illinois
      • Pennsylvania
      • Georgia
      • Michigan
      • Texas
  • Market Size & Structure
    • Introduction
    • Industry Finds its (Digital) Footing in 2020
      • Table Sales and Segment Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019, 2020, and 2021P ($ in 000,000; ranked by 2021P)
    • Instructional Materials Decrease 2.5% in 2020
    • Providers Adjust to Changing Market
    • More Digital Use
      • Table Some Tools with Increased Use by Students & Educators from the First Week of February to the First Week of April, 2020
      • Educators Use Range of Tools, Focus on Connection
        • Table Centre for Learning and Performance Technolgies' Top 100 Tools in Education 2020
    • Testing Plans Upended
      • COVID-19 Adds to Erosion of State Testing
      • Testing 2021
    • Trade Books in Schools
  • Industry Dynamics
    • Introduction
    • AP: Education Net Sales Decline 12% in 2020
      • Table U.S. PreK-12 and Higher Education Instructional Materials Net Sales December and Year-End, 2020 vs. 2019 ($ in 000,000)
    • Operating Performance in the Year of COVID-19
      • Goodheart-Willcox
      • Stride
        • Table Simba Information's PreK-12 Performance Index, 2020 vs. 2019 ($ in 000; ranked by 2020 Operating Margin
      • Scholastic
      • Houghton Mifflin Harcourt
      • Discovery Education
      • McGraw Hill
      • Cengage
    • Stockwatch Reflects Difficult Year in 2020
      • Table EER Stockwatch: Company Price per Share 2020
    • Digital Expansion Drives 2020 M&A Activity
      • Table Simba Information's PreK-12 Merger & Acquisition Index, 2020
      • Literacy
      • Traditional Leaders Reshape Their Businesses
      • Technology as Acquisition Driver
    • M&A Pace Accelerates in H1 2021
      • Table Simba Information's PreK-12 Merger & Acquisition Index, H1 2021
  • Market Trends
    • Introduction
    • Reopening Plans
      • Table Sample of State Uses for Federal ARP Funding to Reopen Schools, Approved by U.S. Department of Education, 2021
    • Acceleration of Digital Tools; Acceptance of Online Learning
      • Personalized Learning
      • Acceptance of Virtual Schools
    • Curriculum Resources
      • Social Studies
    • Assessment
      • NAEP postponed
  • Outlook
    • Introduction
    • Digital/Print Perspective
    • Narrowing the Digital Divide
    • Informed Decision-Making
    • Spending Outlook
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2020-2024P ($ in 000,000, ranked by 2021P)
  • Company Profiles
    • Cambium Learning
      • Pandemic Response
    • Cengage
    • Discovery Education
      • Building Partner Relationships
    • Goodheart-Willcox Company
    • Houghton Mifflin Harcourt
    • Kahoot!
      • Pandemic Impact
    • McGraw Hill
    • Pearson
    • Renaissance
      • Pandemic Impact
    • Savvas Learning Company
    • Scholastic Corporation
    • Stride
      • Pandemic Impact

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook