Publishing for the PreK-12 Market 2020-2021
Publishing for the PreK-12 Market 2020-2021 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.
Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $8.6 billion in 2020.
Topics in Publishing for the PreK-12 Market 2020-2021 include:
- Drivers of and challenges to industry growth by segment—including cyclical nature of instructional materials adoption.
- Latest enrollment and market data for schools.
- Up-to-date policy initiatives at the state and federal levels.
- Trends in state and federal funding for education.
- Drivers behind the change in pace of the uptake of courseware and digital supplements in schools.
- Resurgence of interest in literacy, history and civics and the growing interest in and need for social and emotional learning, as well as professional development for teachers.
- Competitive analyses of 13 leading publishers.
- Market segment projections through 2023.
- Methodology
- Executive Summary
- Industry Size and Structure
- Introduction
- Table Simba Information's Instructional Materials Segment Definitions
- Instructional Materials Grow 6.5% in 2019
- Table Sales and Segment Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2018, 2019, and 2020P ($ in 000,000)
- Basal Curriculum Sales Increase 24%
- Courseware Generates Growth of 5.5%
- State Tests Decline
- Steady Growth of Digital Supplements
- Print Supplements, Manipulatives Pull Back
- Books, Magazines for Literacy
- Video Use Stabilizes
- Digital Media Captures 60.2% Share in 2019
- Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2018, 2019, 2020P ($ in 000,000)
- Using--Not Just Buying--Digital
- Competitive Landscape
- Table Simba Information's PreK-12 Performance Index, 2019 vs. 2018 ($ in 000; ranked by Operating Margin)
- Operating Performance
- Investors Stir M&A Activity in 2019
- Table Simba Information's PreK-12 Merger & Acquisition Index, 2019
- Introduction
- Enrollment
- Introduction & Methodology
- Number of Schools and Districts
- Public School Enrollment on the Rise
- Table Trends in Public School Enrollment, 2000-2029P
- Enrollment Patterns Vary Across the States
- Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2017 to 2029
- Private Enrollment 10% of Total
- More Charter Schools, More Charter Enrollment
- Table Charter School Growth, 2000 to 2017
- Table Percentage of Public-School Students Enrolled in Charter Schools, Fall 2017
- Homeschool Enrollment Reporting Lags
- Table Homeschooling, 2003-2016
- Virtual School Enrollment Likely to Grow
- Table Virtual Schools by Operator Status, 2017-2018
- Table Blended Schools by Operator Status, 2017-2018
- Graduation Rates Rose Over Time
- Table Adjusted Cohort Graduation Rates for Public High School Students, 2017-2018
- Students in Poverty are Target for Vendors
- Table Percentage of Children under Age 18 in Families Living in Poverty, 2018
- Serving English-Language Learners
- Table Trends in English-Language Learner Enrollment, 2000-2001 to 2017-2018
- Table Top Ten Languages of English-Language Learners, 2017-2018
- Table Percentage of Public-School Students who are ELL by Grade, 2016-2017
- Table Percentage of Public-School Students who are ELL by State, 2017-2018
- Special Needs Students Get Services
- Table Trends in Youth Receiving IDEA Services, 2016-2017 to 2018-2019
- State-Funded PreK Enrollment Up
- Table Enrollment Growth in State-Funded Preschool Programs, 2016-2017 to 2018-2019
- Table Enrollment & Per-Child Spending in State-Funded Preschool, 2018-2019
- More Technology Makes New Options Viable
- Table 3-18 Year-Olds with Home Internet Access, 2016-2018
- Budget & Policy
- Introduction
- 2020 Broad Parameters
- Education Funding History
- Education and the 2020 Election
- Meanwhile, the ESSA Era Advances
- Flexibility Options Continue
- Federal Funding Rises
- Table Education Department Appropriations, FY2018-FY2020 (selected K-12, $ in 000,000)
- Pandemic Leads to Stimulus
- Title I's 50 Largest Allocations
- Table 50 Largest Title I Allocations to LEAs, FY2019 ($ in 000)
- Federal Fiscal 2021 Funding TBD
- What ESED Block Grants Would Consolidate
- Some Separate Budget Lines
- Career and Technical Education
- E-Rate Supports Classroom Connectivity
- Table Impact of E-Rate, 2019
- E-Rate Rules Updated
- Impact of E-Rate for Schools and Students
- Trends Winning Federal & State Support
- Accelerating the Switch to Digital
- Table States with Digital Learning Plans
- Table Defining Digital Resources
- Struggle for Literacy Gains Continues
- Rising Interest in Computer Science
- States Address Computer Science
- New York City has Local Initiative
- Social and Emotional Learning Rises
- Career and Technical Education Booms
- CTE Access & Interest Has Expanded
- Table Selected Approved Perkins Career & Technical Education State Plan Highlights, 2020
- CTE Access & Interest Has Expanded
- Cybersecurity and Student Data Privacy
- State Education Funding Overview
- Table Per Pupil Funding by State, FY 2017
- Factors Impacting State Education Funding
- Inequities in District-Level Funding
- Table 20 Largest School Districts & Per-Pupil Spending, FY2017
- Fiscal 2020 Budgets Support K-12
- Table Select States with Approved FY2020 K-12 Funding Increases in Budget
- States Change Fiscal 2021 Budgets
- States & Districts Plan for Reopening
- Market Trends
- Introduction
- Accelerating Digital Shift
- Table Change in 1:1 Device Ratios at School Level
- Connectivity
- Table District Approaches to Distance Learning, Spring 2020, (Based on review of 82 districts)
- Finding What Works
- Curriculum
- The Capital B
- Beyond Basal
- Testing
- Professional Development
- SEL
- Outlook
- Introduction
- Spending Outlook
- Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019-2023P ($ in 000,000)
- Company Profiles
- Cambium Learning Group
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Cengage (National Geographic Learning)
- Key Executives
- National Geographic Learning (School)
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Discovery Education
- Key Executives:
- Company Overview
- K-12 Publishing Strategy
- Goodheart-Willcox
- Key Executives
- Financial Summary
- Houghton Mifflin Harcourt
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- K12 Inc.
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- McGraw Hill
- Key Executives
- Company Overview
- K-12 Strategy
- Financial Summary
- Renaissance
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Rosetta Stone, Inc.
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Savvas Learning Company
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Scholastic Corp.
- Key Executives
- Company Overview
- PreK-12 Strategy
- Financial Summary
- School Specialty
- Key Executives
- Company Overview
- PreK-12 Curriculum and Instruction Strategies
- Financial Summary
- Scientific Learning Corp.
- Key Executives
- Company Overview
- K-12 Publishing Strategy
- Financial Summary
- Cambium Learning Group
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