Publishing for the PreK-12 Market 2020-2021

Publishing for the PreK-12 Market 2020-2021

Publishing for the PreK-12 Market 2020-2021 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $8.6 billion in 2020.

Topics in Publishing for the PreK-12 Market 2020-2021 include:

  • Drivers of and challenges to industry growth by segment—including cyclical nature of instructional materials adoption.
  • Latest enrollment and market data for schools.
  • Up-to-date policy initiatives at the state and federal levels.
  • Trends in state and federal funding for education.
  • Drivers behind the change in pace of the uptake of courseware and digital supplements in schools.
  • Resurgence of interest in literacy, history and civics and the growing interest in and need for social and emotional learning, as well as professional development for teachers.
  • Competitive analyses of 13 leading publishers.
  • Market segment projections through 2023.


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
      • Table Simba Information's Instructional Materials Segment Definitions
    • Instructional Materials Grow 6.5% in 2019
      • Table Sales and Segment Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2018, 2019, and 2020P ($ in 000,000)
      • Basal Curriculum Sales Increase 24%
      • Courseware Generates Growth of 5.5%
      • State Tests Decline
      • Steady Growth of Digital Supplements
      • Print Supplements, Manipulatives Pull Back
      • Books, Magazines for Literacy
      • Video Use Stabilizes
    • Digital Media Captures 60.2% Share in 2019
      • Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2018, 2019, 2020P ($ in 000,000)
      • Using--Not Just Buying--Digital
    • Competitive Landscape
      • Table Simba Information's PreK-12 Performance Index, 2019 vs. 2018 ($ in 000; ranked by Operating Margin)
      • Operating Performance
      • Investors Stir M&A Activity in 2019
        • Table Simba Information's PreK-12 Merger & Acquisition Index, 2019
  • Enrollment
    • Introduction & Methodology
    • Number of Schools and Districts
    • Public School Enrollment on the Rise
      • Table Trends in Public School Enrollment, 2000-2029P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2017 to 2029
    • Private Enrollment 10% of Total
    • More Charter Schools, More Charter Enrollment
      • Table Charter School Growth, 2000 to 2017
      • Table Percentage of Public-School Students Enrolled in Charter Schools, Fall 2017
    • Homeschool Enrollment Reporting Lags
      • Table Homeschooling, 2003-2016
    • Virtual School Enrollment Likely to Grow
      • Table Virtual Schools by Operator Status, 2017-2018
      • Table Blended Schools by Operator Status, 2017-2018
    • Graduation Rates Rose Over Time
      • Table Adjusted Cohort Graduation Rates for Public High School Students, 2017-2018
    • Students in Poverty are Target for Vendors
      • Table Percentage of Children under Age 18 in Families Living in Poverty, 2018
    • Serving English-Language Learners
      • Table Trends in English-Language Learner Enrollment, 2000-2001 to 2017-2018
      • Table Top Ten Languages of English-Language Learners, 2017-2018
      • Table Percentage of Public-School Students who are ELL by Grade, 2016-2017
      • Table Percentage of Public-School Students who are ELL by State, 2017-2018
    • Special Needs Students Get Services
      • Table Trends in Youth Receiving IDEA Services, 2016-2017 to 2018-2019
    • State-Funded PreK Enrollment Up
      • Table Enrollment Growth in State-Funded Preschool Programs, 2016-2017 to 2018-2019
      • Table Enrollment & Per-Child Spending in State-Funded Preschool, 2018-2019
    • More Technology Makes New Options Viable
      • Table 3-18 Year-Olds with Home Internet Access, 2016-2018
  • Budget & Policy
    • Introduction
    • 2020 Broad Parameters
    • Education Funding History
    • Education and the 2020 Election
    • Meanwhile, the ESSA Era Advances
      • Flexibility Options Continue
    • Federal Funding Rises
      • Table Education Department Appropriations, FY2018-FY2020 (selected K-12, $ in 000,000)
    • Pandemic Leads to Stimulus
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY2019 ($ in 000)
    • Federal Fiscal 2021 Funding TBD
    • What ESED Block Grants Would Consolidate
    • Some Separate Budget Lines
    • Career and Technical Education
    • E-Rate Supports Classroom Connectivity
      • Table Impact of E-Rate, 2019
    • E-Rate Rules Updated
    • Impact of E-Rate for Schools and Students
    • Trends Winning Federal & State Support
    • Accelerating the Switch to Digital
      • Table States with Digital Learning Plans
      • Table Defining Digital Resources
    • Struggle for Literacy Gains Continues
    • Rising Interest in Computer Science
      • States Address Computer Science
      • New York City has Local Initiative
    • Social and Emotional Learning Rises
    • Career and Technical Education Booms
      • CTE Access & Interest Has Expanded
        • Table Selected Approved Perkins Career & Technical Education State Plan Highlights, 2020
    • Cybersecurity and Student Data Privacy
    • State Education Funding Overview
      • Table Per Pupil Funding by State, FY 2017
    • Factors Impacting State Education Funding
    • Inequities in District-Level Funding
      • Table 20 Largest School Districts & Per-Pupil Spending, FY2017
    • Fiscal 2020 Budgets Support K-12
      • Table Select States with Approved FY2020 K-12 Funding Increases in Budget
    • States Change Fiscal 2021 Budgets
    • States & Districts Plan for Reopening
  • Market Trends
    • Introduction
    • Accelerating Digital Shift
      • Table Change in 1:1 Device Ratios at School Level
      • Connectivity
        • Table District Approaches to Distance Learning, Spring 2020, (Based on review of 82 districts)
      • Finding What Works
    • Curriculum
      • The Capital B
      • Beyond Basal
    • Testing
    • Professional Development
    • SEL
  • Outlook
    • Introduction
    • Spending Outlook
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019-2023P ($ in 000,000)
  • Company Profiles
    • Cambium Learning Group
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Cengage (National Geographic Learning)
      • Key Executives
      • National Geographic Learning (School)
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Key Executives:
      • Company Overview
      • K-12 Publishing Strategy
    • Goodheart-Willcox
      • Key Executives
      • Financial Summary
    • Houghton Mifflin Harcourt
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw Hill
      • Key Executives
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Renaissance
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Rosetta Stone, Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Savvas Learning Company
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Key Executives
      • Company Overview
      • PreK-12 Curriculum and Instruction Strategies
      • Financial Summary
    • Scientific Learning Corp.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary

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