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PreK-12 Digital Market Survey Report 2014


Attention: There is an updated edition available for this report.

PreK-12 Digital Market Survey Report 2014

Support it or disagree with it, standardized testing has become core to students’ educational experience nationwide. While educators debate the value of standardized testing, professionals involved in developing and marketing tests know that this is a highly competitive and dynamic market. And having authoritative information on the issues and challenges associated with the testing market is critical for success.

Simba Information’s PreK-12 Testing Market Forecast 2014-2015 offers decision-makers in all facets of the PreK-12 instructional materials industry insights into the most current business information and market trends affecting the highly competitive testing segment.

In this all-new edition, Simba examines the academic testing market in schools, focusing on the impact of the implementation of the new common assessment and other more rigorous statewide tests to measure proficiency against the Common Core State Standards in English Language Arts and Mathematics. The report addresses progress made toward online delivery of assessment systems and the uncertain future of the consortium tests and applies Simba’s branded expertise in the educational publishing industry to the dynamic market for high-stakes state testing and classroom assessment.

PreK-12 Testing Market Forecast 2014-2015 provides an overview of the K-12 academic testing market and its key segments: high-stakes statewide testing and formative assessment at the district, school and classroom levels. It drills down each segment, providing market data and forecasts for both print and online testing.

Also featured is a complete rundown of the leading vendors currently supplying products and services to the U.S. school testing market. PreK-12 Testing Market Forecast 2014-2015 is an essential market and business intelligence tool for publishers and editors, as well as marketing, business development and investment professionals responsible for developing strategies to succeed in the U.S. school testing market.


  • Methodology
  • Executive Summary
  • Digital Materials Come to Classrooms
    • Introduction
      • Table Teachers Use Digital Resources for Student Instruction
    • Teachers Want Digital Materials
    • Looking to Provide Engagement and Rigor
    • Technology Needed to Deliver
      • Table Major Reasons for Not Using More Digital Materials
  • Role of Digital Resources
    • How Digital Instructional Resources Are Used
      • Table Digital Resources Replacing Traditional Print
      • Table How Many Hours Digital Resources Used in Average Day
    • When Digital Resources Are Used
    • Where Digital Instructional Resources Come From
      • Table Most Common Sources for Digital Materials Used in Classroom
      • OER Becomes an Option
      • Creating and Accessing Digital Content
  • Types of Digital Resources
    • Table Digital Materials Definitions
    • Table How Often Digital Resources Are Used in Classroom
    • How Often Digital Instructional Resources Are Used
      • Table What Subjects Digital Resources Are Being Used for
    • What Subject Areas Digital Instructional Resources Are Used for
      • Table Major Purpose for Which Digital Resources Are Used in Classroom
    • What Purpose Digital Instructional Resources Are Used for
    • How Students Access Digital Instructional Resources
      • Table How Students Access Digital Resources in Classroom
  • Specific Digital Resources
    • Table Use of Specific Core Digital Programs
    • Full Digital Curriculum Options Being Used
      • Alternatives to eTextbooks
      • Discovering Techbooks
        • Table Use of Specific Online Courses
    • Online Course Options Being Used
    • Supplemental Software Options Being Used
      • Table Use of Specific Instructional Software Programs
    • Video Options Being Used
      • Table How Video is Accessed in the Classroom
      • Searching for Video Business Models
    • Games Being Used in the Classroom
      • Table Use of Video Programs
      • Table Use of Specific Games
      • Teachers Like Games, but Need Help
        • Table Types of Apps Used
    • Types of Apps Being Used
      • Table Students Purchase/Use Apps on Own for School Work
      • Additional App Use by Students
  • Future of Digital Materials
    • Table How Many Hours Digital Resources Are in Use in Average Day
    • Teachers Plan More Digital Resource Use
    • Policy and Funding Will Play a Role
    • Teachers Need Training
    • More Options on Content
  • Appendix

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