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Online Yellow Pages Markets 2009-2010

Attention: There is an updated edition available for this report.

In its third edition, Online Yellow Pages Markets 2009-2010 reports on the state of the online yellow pages industry in 2009. But even more important than providing a clear understanding of the current market condition, this report offers exclusive perspective on how yellow pages publishers need to position themselves for future growth in the dynamic online medium.

Use Online Yellow Pages Markets 2009-2010 to:

  • Gain access to Simba’s exclusive data on current online yellow pages market size and structure
  • Understand the structure of partnerships between yellow pages publishers and search engine giants, such as Google and Yahoo!
  • Benchmark your own online initiatives against those of your competitors
  • Target realistic online yellow pages revenue growth for your company
  • Identify potential partnership opportunities And more!

The report includes growth rates, forecast, information on companies, revenues and key executives.

Stamford, CT-Dec. 2, 2009-Internet yellow pages spending is projected to increase 17.4% to $1.83 billion in 2009, accounting for 11.1% of total yellow pages market revenue, according to Online Yellow Pages Markets 2009-2010, a new report released today from media industry forecast and analysis firm Simba Information. The report examines the industry with a focus on Internet yellow pages publishers, pure-play Internet yellow pages sites as well as search engines, which have rolled out local search features to compete with Internet yellow pages sites

The report projects online ad sales will continue to grow in double digits in 2010. “The industry faced its darkest days in 2008 and much of 2009 with a collapsed U.S. economy that weakened small and medium sized businesses, two large RBOC publishers that declared bankruptcy and an environmental movement that drew national attention, putting the publishers on the defense. But it is not all bleak: there is a gradual recovery of a little more than 1% projected for 2010,” said David Goddard, lead author of the Simba study. “Fortunately for the yellow pages industry, publishers recognized the opportunity of Internet yellow pages a few years ago and invested in the online operations; it is now paying off, especially for AT&T Advertising Solutions, the largest RBOC, and Yellowbook, the largest independent.”

Online Yellow Pages Markets 2009-2010 includes industry revenue forecasts, industry usage figures and comprehensive profiles of leading companies.

For more information visit or contact David Goddard at 203-325-8193 x105.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba provides consulting and reports that offer key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit

  • Methodology
  • Executive Summary
  • Size of the Online Yellow Pages Market
    • Introduction
      • Table Statistical Summary of the Yellow Pages Industry, 2003-2008
      • Table Print, Internet Share of Yellow Pages Market, 2007-2010P ($ in millions)
      • Table Revenue Growth in All U.S. Advertising Media, 2006-2009P ($ in millions)
    • Yellow Pages Market Overview
    • Market Segments and Key Players
      • Table Online YP & YP Local Search Compared to Internet And All Advertising, 2006- 2009P ($ in millions)
      • Table Publishers' Percentage of Online Revenue, 2007-2009P (Revenue in millions)
    • Internet and Print Usage
      • Table Yellow Page References, 2006-2008
      • Table Print Yellow Pages References, Top 20 Headings, 2007-2008 (References in millions)
      • Table Internet Yellow Pages References, Top 20 Headings, 2007-2008 (References in millions)
  • Online Yellow Pages Market Dynamics
    • Types of Online Yellow Pages
      • Table Estimated Internet Yellow Pages Traffic for Select Publishers, 2007-2008 (in 000)
      • Table Sources of Incumbent Online Directory Listings
      • Table Internet Sites and Internet Yellow Pages Publishers That Power Them, 2008
      • Table Key Internet Alliances in Yellow Pages Industry
    • Top Print Publishers in the Online Yellow Pages Arena
      • Ambassador Media Group
      • AT&T Advertising Solutions
      • Idearc Media
      • Ogden Directories
      • Phone Directories Co.
      • R.H. Donnelley
      • User-Friendly Phone Book
      • Valley Yellow Pages
      • White Directory Publishers
      • Yellowbook
    • Search Engine Local and Yellow Pages Providers
      • IAC
      • Google
      • LookSmart
      • Yahoo!
  • Forecast & Conclusions
    • Internet Market Forecast
      • Table Internet Yellow Pages Advertising Revenue, 2006-2009P ($ in millions)
      • Table Internet YP Revenue Compared to Total YP Revenue, 2006-2011P ($ in millions)
    • Print Publishers Online Growth
    • Users and Content
  • Profiles of Leading Print &Internet Yellow Pages Providers
    • Ambassador Media Group
      • Table At a Glance: Ambassador Media Group
    • AT&T Communications
      • Table At a Glance: AT&T Communications
      • Table Financial Size of Selected AT&T Acquisitions, Divestitures ($ in millions)
    • Idearc Media
      • Table At a Glance: Idearc Media
    • Ogden Directories
      • Table At a Glance: Ogden Directories
    • Phone Directories Co.
      • Table At a Glance: Phone Directories Co.
      • Table Financial Size of Selected PDC Acquisitions, Divestitures ($ in millions)
    • R.H. Donnelley
      • Table At a Glance: R.H. Donnelley
    • User-Friendly Phone Book
      • Table At a Glance: User-Friendly Phone Book
      • Table Financial Size of Selected User-Friendly Acquisitions, Divestitures ($ in millions)
    • Valley Yellow Pages
      • Table At a Glance: Valley Yellow Pages
    • White Directory Publishers
      • Table At a Glance: White Directory Publishers
    • Yell Group
      • Table At a Glance: Yellowbook
      • Table Financial Size of Selected Yellowbook Acquisitions ($ in millions)
  • Profiles of Leading Search Engines and Suppliers
    • IAC
      • Table At a Glance: IAC/
    • Google
      • Table At a Glance: Google
    • infoGroup
      • Table At a Glance: infoGroup
      • Table At a Glance:
    • LookSmart
      • Table At a Glance: LookSmart
    • Yahoo!
      • Table At a Glance: Yahoo!

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