In Month-to-Month: Simba’s Analysis of Bestseller Trends 2010, the acclaimed monthly Scorecards data from our monthly intelligence publication, Book Publishing Report, is consolidated and expanded for a comprehensive analytical narrative of the year’s bestselling publications.
What categories did better in which months? What authors had a tendency to fall out of favor with buyers quickly and which had staying power? What imprints came out on top and when? Only this reference answers these and other questions regarding the increasingly complicated consumer book landscape.
Have this firsthand intelligence at your fingertips to understand buyer habits, the most popular categories in today's market and where the strengths and weaknesses lie for the top imprints in trade book publishing today.
Stamford, CT - April 11, 2011 - Recent analysis of the bestseller lists from The New York Times, USA Today and Publishers Weekly shows the number of imprints appearing in 2010 peaked in December at 159, along with categories, which peaked at 81. According to media and publishing forecast firm Simba Information's latest report, Month-to-Month: Simba's Analysis of Bestseller Trends 2010 Little, Brown took the lead on imprints while biography & autobiography topped categories in December.
According to the report, which breaks out results for each month of the year, the top 10 imprints averaged 15.7 editions of 13.4 titles in December, up from 2009's comparable 12.6 editions and 12.0 titles. Imprint Little, Brown's 23 titles and 11 authors allowed it to move up the lists, passing Random House's more dominant 27 titles and 18 authors though closely followed by Harper Collins, which boasted 22 titles and 21 authors.
"December experienced a low turnover in the top ten imprint list," notes Warren Pawlowski, author of the report. "Eight of the top ten imprints carried over from the previous month, though all but Penguin changed rank."
The report found that biography and autobiography led the top 10 categories with 59 editions of 53 titles in December, followed by mystery & detective with 45 editions of 36 titles. Thriller, fantasy and humor categories performed well, while romance, which had performed notably well earlier in the year, dropped two places to the ninth slot. According to the report, December also saw the graphic novel category move into the top ten, replacing suspense.
"Biography & autobiography had remained low on the top ten list throughout most of 2010, but titles like Decision Points and the Autobiography of Mark Twain resulted in a jump in its ranking," added Pawlowski.
The report, Month-to-Month: Simba's Analysis of Bestseller Trends 2010, uses a compilation of bestseller lists from The New York Times, USA Today, and Publishers Weekly for its exclusive analysis and includes an in-depth look at the top 20 authors, imprints, titles and categories for each month in 2010. It also includes performance case studies on authors Stieg Larsson, Rick Riordan and Stephanie Meyer, as well as the romance and biography categories, and St. Martin's Press.
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