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Month-to-Month: Simba's Analysis of Bestseller Trends 2010

In Month-to-Month: Simba’s Analysis of Bestseller Trends 2010, the acclaimed monthly Scorecards data from our monthly intelligence publication, Book Publishing Report, is consolidated and expanded for a comprehensive analytical narrative of the year’s bestselling publications.

What categories did better in which months? What authors had a tendency to fall out of favor with buyers quickly and which had staying power? What imprints came out on top and when? Only this reference answers these and other questions regarding the increasingly complicated consumer book landscape.

Highlights include:

  • Individual case studies to highlight key industry shifts and trends. This year’s report includes in-depth looks at Stieg Larsson’s Millennium Trilogy, comparisons between Rick Riordan and Stephenie Meyer, an overview of St. Martin’s Press and a look at the ever-expanding romance and biography & autobiography categories

  • Exclusive month-by-month and year-end analysis of 2010’s most prominent titles, authors, imprints and categories, including dozens of never-before-seen charts and tables.

  • Expanded monthly Scorecards analysis, with format and segment performance—including the rise of e-books on national bestseller lists—as well as complete discussions of new titles and authors added to see where consumers are headed now and in coming years.

Have this firsthand intelligence at your fingertips to understand buyer habits, the most popular categories in today's market and where the strengths and weaknesses lie for the top imprints in trade book publishing today.


Stamford, CT - April 11, 2011 - Recent analysis of the bestseller lists from The New York Times, USA Today and Publishers Weekly shows the number of imprints appearing in 2010 peaked in December at 159, along with categories, which peaked at 81. According to media and publishing forecast firm Simba Information's latest report, Month-to-Month: Simba's Analysis of Bestseller Trends 2010 Little, Brown took the lead on imprints while biography & autobiography topped categories in December.

According to the report, which breaks out results for each month of the year, the top 10 imprints averaged 15.7 editions of 13.4 titles in December, up from 2009's comparable 12.6 editions and 12.0 titles. Imprint Little, Brown's 23 titles and 11 authors allowed it to move up the lists, passing Random House's more dominant 27 titles and 18 authors though closely followed by Harper Collins, which boasted 22 titles and 21 authors.

"December experienced a low turnover in the top ten imprint list," notes Warren Pawlowski, author of the report. "Eight of the top ten imprints carried over from the previous month, though all but Penguin changed rank."

The report found that biography and autobiography led the top 10 categories with 59 editions of 53 titles in December, followed by mystery & detective with 45 editions of 36 titles. Thriller, fantasy and humor categories performed well, while romance, which had performed notably well earlier in the year, dropped two places to the ninth slot. According to the report, December also saw the graphic novel category move into the top ten, replacing suspense.

"Biography & autobiography had remained low on the top ten list throughout most of 2010, but titles like Decision Points and the Autobiography of Mark Twain resulted in a jump in its ranking," added Pawlowski.

The report, Month-to-Month: Simba's Analysis of Bestseller Trends 2010, uses a compilation of bestseller lists from The New York Times, USA Today, and Publishers Weekly for its exclusive analysis and includes an in-depth look at the top 20 authors, imprints, titles and categories for each month in 2010. It also includes performance case studies on authors Stieg Larsson, Rick Riordan and Stephanie Meyer, as well as the romance and biography categories, and St. Martin's Press.

  • Introduction
  • Author, Category, Imprint and Title Trends for 2010
    • Authors
      • Table Average Titles per Author, January-December 2010
      • Table Number of Authors on Lists, January-December 2010
      • Table Number of New Authors on Lists, January-December 2010
      • Table Performance of Rick Riordan And Stephenie Meyer by Rating, January- December 2010
      • Case Study of 2010 Performance: Rick Riordan and Stephenie Meyer
        • Table Average Authors per Category, January-December 2010
        • Table Average Imprints per Category, January-December 2010
    • Categories
      • Table Number of Categories on Lists, January-December 2010
      • Table Average Titles per Category, January-December 2010
      • Table Average Titles, Authors, and Imprints, Top 10 Categories, January-December 2010
      • Table Average Titles, Authors, and Imprints, Top 50 Categories, January-December 2010
      • Table Average Titles, Authors, and Imprints, All Categories, January-December 2010
      • Case Study of 2010 Performance: Romance and Biography & Autobiography
        • Table Performance of Romance and Biography & Autobiography by Rating, January-December 2010
    • Imprints
      • Table Average Authors and Average Titles, Top 10 Imprints, January-December 2010
      • Table Average Authors and Average Titles, Top 50 Imprints, January-December 2010
      • Table Average Authors per Imprint, January-December 2010
      • Table Average Auhtors and Average Titles, All Imprints, January-December 2010
      • Table Number of Imprints on Lists, January-December 2010
      • Table Average Titles per Imprint, January-December 2010
      • Table Performance of St. Martin's and St. Martin's Grif n by Rating, January-December 2010
      • Case Study of 2010 Performance: St. Martin's Press
        • Table Number of Titles on Lists, January-December 2010
        • Table Number of New Titles on Lists, January-December 2010
    • Titles
      • Table Average Weeks on Lists, January-December 2010
      • Table Total New Titles by Class, January-December 2010
      • Case Study of 2010 Performance: Stieg Larsson's Millennium Trilogy
        • Table Performance of Stieg Larsson's Millenium Trilogy by Rating, January-December 2010
        • Table Total New Titles by Format, January-December 2010 (Fiction and Non ction Only)
  • The Months
    • January Top Titles
      • Table Top 20 Titles, January 2010 (out of 440 total)
      • January Authors & Imprints
        • Table Top 20 Authors, January 2010 (out of 347 total)
        • Table Top 20 Imprints, January 2010 (out of 129 total)
      • January Categories & New Entries
        • Table Top 20 Categories, January 2010 (out of 68 total)
    • February
      • February Top Titles
        • Table Top 20 Titles, February 2010 (out of 445 total)
      • February Authors & Imprints
        • Table Top 20 Authors, February 2010 (out of 352 total)
        • Table Top 20 Imprints, February 2010 (out of 139 total)
        • Table Top 20 Categories, February 2010 (out of 65 total)
      • February Categories & New Entries
    • March
      • March Top Titles
        • Table Top 20 Titles, March 2010 (out of 503 total)
      • March Authors & Imprints
      • March Categories & New Entries
        • Table Top 20 Authors, March 2010 (out of 385 total)
        • Table Top 20 Imprints, March 2010 (out of 158 total)
    • April
      • April Top Titles
        • Table Top 20 Categories, March 2010 (out of 69 total)
        • Table Top 20 Titles, April 2010 (out of 460 total)
      • April Authors & Imprints
        • Table Top 20 Authors, April 2010 (out of 378 total)
        • Table Top 20 Imprints, April 2010 (out of 149 total)
      • April Categories & New Entries
    • May
      • May's Top Titles
        • Table Top 20 Categories, April 2010 (out of 74 total)
        • Table Top 20 Titles, May 2010 (out of 452 total)
      • May's Authors & Imprints
      • May's Categories & New Entries
        • Table Top 20 Authors, May 2010 (out of 350 total)
        • Table Top 20 Imprints, May 2010 (out of 139 total)
    • June
      • June's Top Titles
        • Table Top 20 Categories, May 2010 (out of 76 total)
        • Table Top 20 Titles, June 2010 (out of 487 total)
      • June's Authors & Imprints
      • June's Categories & New Entries
        • Table Top 20 Authors, June 2010 (out of 368 total)
        • Table Top 20 Imprints, June 2010 (out of 137 total)
    • July
      • PW Expands List Size
        • Table Top 20 Categories, June 2010 (out of 74 total)
        • Table Top 20 Titles, July 2010 (out of 441 total)
      • July's Top Titles
      • July's Authors & Imprints
        • Table Top 20 Authors, July 2010 (out of 321 total)
        • Table Top 20 Imprints, July 2010 (out of 131 total)
        • Table Top 20 Categories, July 2010 (out of 68 total)
      • July's Categories & New Entries
    • August
      • PW Expands List Size
      • August's Top Titles
        • Table Top 20 Titles, August 2010 (out of 427 total)
        • Table Top 20 Authors, August 2010 (out of 316 total)
        • Table Top 20 Imprints, August 2010 (out of 137 total)
      • August's Authors & Imprints
      • August's Categories & New Entries
    • September
      • September's Top Titles
        • Table Top 20 Categories, August 2010 (out of 75 total)
        • Table Top 20 Titles, September 2010 (out of 528 total)
        • Table Top 20 Authors, September 2010 (out of 420 total)
        • Table Top 20 Imprints, September 2010 (out of 150 total)
      • September's Authors & Imprints
        • Table Top 20 Categories, September 2010 (out of 69 total)
      • September's Categories & New Entries
    • October
      • October's Top Titles
        • Table Top 20 Titles, October 2010 (out of 447 total)
      • October's Authors & Imprints
        • Table Top 20 Authors, October 2010 (out of 344 total)
        • Table Top 20 Imprints, October 2010 (out of 138 total)
      • October's Categories & New Entries
    • November
      • November's Top Titles
        • Table Top 20 Categories, October 2010 (out of 77 total)
        • Table Top 20 Titles, November 2010 (out of 474 total)
      • November's Authors & Imprints
        • Table Top 20 Authors, November 2010 (out of 355 total)
        • Table Top 20 Imprints, November 2010 (out of 151 total)
        • Table Top 20 Categories, November 2010 (out of 80 total)
      • November's Categories & New Entries
    • December
      • E-Books
      • December's Top Titles
        • Table Top 20 Titles, December 2010 (out of 441 total)
      • December's Authors & Imprints
        • Table Top 20 Authors, December 2010 (out of 358 total)
        • Table Top 20 Imprints, December 2010 (out of 159 total)
        • Table Top 20 Categories, December 2010 (out of 81 total)
      • December's Categories & New Entries

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