Market Research Logo

Going Mobile in the PreK-12 School Market

This brand new publication from Simba Information applies Simba’s time-tested analytics to the new area of mobile applications in the PreK-12 learning market to provide crucial business and market intelligence on this emerging segment of the school market. Simba Information is partnering with leading education market research firm MCH Strategic Data to conduct a survey of public school- and district-level administrators on their current use of and their plans for implementing new mobile technologies, including, laptops, netbooks, tablet computers such as iPads, smartphones and personal digital assistants.

Survey topics include:

  • Student usage of mobile technologies for educational purposes by grade levels
  • Implementation plans for mobile technologies
  • Primary uses of mobile technology for education by grade level
  • Disciplines and types of content most often used on mobile devices
  • Funding sources


Stamford, CT - March 9, 2011 -Going Mobile in the PreK-12 Market and found that once mobile technology is implemented, schools are reluctant to give it up.

Although long thought to create behavioral issues in the classroom, pilot programs using mobile devices in PreK-12 classrooms actually resulted in increased student engagement and test scores. In addition, the report finds usage of mobile devices increases the probability that special needs and English language learners will complete homework assignments.

"There is a distinct opportunity here for mobile device manufacturers to target school districts," says Kathy Mickey, senior analyst at Simba Information. "With strong support coming from pilot programs, implementing mobile devices will bring school districts closer to their 1:1 computing goal."

While budgets were frozen or greatly restricted during the last few years, the slow return of local and state funds to education is pushing districts to consider the cost advantage of purchasing mobile devices over widely implemented net book or laptop computers.

"We've seen results of districts saving over $3000 a year in printing and textbook costs simply by implementing full mobile device use in a single classroom," notes Mickey.

According to the report, teachers and students become attached to mobile technology, as it makes it easier for children to compete, find information, understand abstract concepts and actively learn while in the classroom.

"It's like finding a shortcut and then being forced to take the long way; the mobile devices establish another method to teaching the subject," adds Mickey. "This echoes a strong sentiment from school districts to have them in the classroom."

Going Mobile in the PreK-12 Market outlines opportunities for mobile device makers in the PreK-12 market, analyzing survey results from district and elementary technology directors and coordinators, as well as providing case studies of pilot programs throughout the United States.

Simba Information and MCH Data are also hosting a free webinar discussing mobile technology in the PreK-12 classroom. Registration for the webinar is available here: http://www.simbainformation.com/redirect.asp?progid=81203&url=http://www.mchdata.com/going-mobile.

  • Methodology
  • Executive Summary
  • Mobile Technology on the Rise
    • Mobile Technology Is Coming to Education
    • What Is Mobile Technology?
    • Netbooks and Mini-Notebooks Join Laptops
    • Tablet Computers: iPads and More
    • Smartphones Are Replacing PDAs
    • iPod Touch and E-Readers Move into Schools
    • Future May Be Multiple Devices
    • Reasons for the Growth of Mobile Technology
  • Mobile Technology Use in Schools
    • Overview
    • Access Moves Beyond Early Adopters
      • Table Percentage of Students that Have Classroom Access to Mobile Technology
    • Desire to Raise Student Engagement Drives Mobile Strategy
      • Table Primary Reason for Implementing Mobile Technology
    • Laptops and Netbooks Are Most Widely Used
      • Table Devices Used by Students for Educational Purposes
    • Devices Usually Distributed for Specific Purposes
      • Table Mobile Device Availability
      • Table Student-Use of Own Technology During School Day
    • Time Spent with Mobile Technology Is Limited
      • Table Hours in a Typical School Day Mobile Technology Is Used
    • Mobile Technology Used for Whole Class and Small Group Instruction
      • Table Primary Educational Purpose when Using Mobile Technology
    • Devices Are Used Across Subject Areas
      • Table Subjects for Which Students Are Using Mobile Technology
      • Table Content Being Accessed by Students Using Mobile Technology
    • Content Accessed Is Software Programs and More
      • Table Where Funding Decisions Are Made
    • Decision to Purchase Made at District-Level
      • Table Primary Funding Tapped in 2010-2011 to Provide Mobile Technology to Students
    • Funding May Be Federal, State or Local
      • Table Primary Funding Expected to be Tapped in 2011-2012
      • Table Single Factor Primarily Responsible for Holding Back Use of Mobile Technology for Educational Purposes
  • Implications of Mobile Technology
    • Implementations Present Multiple Technology Challenges
      • Choosing How to Manage, Control and Maintain
      • Beginning with a Strong Base
    • Budgetary and Financing Issues are Varied
      • Costs Associated with Implementing a Mobile Strategy
      • Budget Concerns Prompt Bring-Your-Own-Initiatives
    • Implications Loom Large for Publishers and Content Providers
      • Where the Content Will Come From
      • Tools Augment Content
      • Mobile Apps Supplementing Text and Online Resource
      • Content Competition Spurs Publishers
      • Product Development Is Different for Mobile
      • Mobile Learning Devices' Effect on Other Market Trends
    • How Schools Change When Mobile Learning Arrives
      • Classroom Management Needs to Be Addressed
      • Impact on Learning Seems Positive
      • How Teaching and Learning Change with Mobile
      • Training Must Accompany Implementation
      • When Students Bring Their Own
      • Equity and Safety Are Ongoing Concerns
  • Case Studies
    • Littleton, Colo.: Using Netbooks to Improve Writing
    • Pulaski, Wis.: iPod Touches, Flexible and Inexpensive
    • Canby, Ore.: iPads, Toward 1:1 Computing
    • St. Marys, Ohio: Smartphones Become Integral to Classroom Life
    • Katy, Texas: Mixed Technology Implementation
    • Vail, Ariz.: Two 1:1 Mobile High Schools Lead the Effort
    • Eau Claire, Wis.: The Start-Up Phase
    • Forsyth County, Ga.: BYOT Program Takes Off `Like Wildfire'
    • Dysart, Ga.: Early Days of BYOT
  • Conclusions and Outlook
  • Survey Response Detail

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report