Global STM Publishing 2010-2011 provides an overview and financial outlook for the global scientific, technical and medical (STM) publishing markets based on specific research and analysis of the leading competitors’ performance through 2010. Simba has used the information it gathered through primary and secondary research to estimate company, market and individual delivery channel performance for 2011. This research was conducted in conjunction with a larger study of the overall market for professional publishing.
The overall STM publishing market and each market segment is divided into six content delivery channels: books, journals, directories, online services (including abstracting and indexing), newsletters/looseleafs and other, a category that includes audio, video and CD-ROM information.
Scientific and technical publishing and medical publishing are covered in separate chapters within Global STM Publishing 2010-2011, which include:
Whether your focus is books, journals, online content or newsletters, you can trust Global STM Publishing 2010-2011 to provide the inside intelligence you need to evaluate growth potential, understand trends affecting the industry, and size up the competition in the dynamic markets for STM content worldwide.
Global STM Publishing 2010-2011 is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the business strategies driving the professional STM publishing industry.
Simba’s STM publishing market figures are global in scope. It’s a global market. If you’re competing in one or all of these segments, the competition does not conform to lines on a map. Global STM Publishing 2010-2011, and the other reports in the series, is produced to help executives make decisions in this environment.
Simba has a knowledge base from almost 20 years worth of perspective on these markets. A static industry, it’s one that’s affected by rapid changes in technology, the economy, mergers, partnerships, public policy and library budgets, and requires daily attention to understand the trends and project the market’s direction. As the bedrock of its research collection, you can count on this attention to be paid by Simba Information’s team of analysts who set the industry standard on market intelligence for professional publishing.
Stamford, CT - January 6, 2012 - Amid budgetary pressures and a slow economic recovery, the combined markets for science, technical and medical (STM) publishing grew 3.4% to $21.1 billion in 2011. According to a recent report from media and publishing forecast firm Simba Information, journals are the leading delivery medium, but online services posted the fastest growth.
The market is split evenly between the medical publishing segment and the scientific and technical publishing segment, with the latter posting a faster growth rate in 2011. Each segment is driven by a need for professionals to stay on top of the latest advances. However, a range of trends, including contracting library budgets against rising journal prices and a decline in pharmaceutical advertising, have deterred growth.
"The growth trends for the science and technical segment are found in e-book production and increased output from emerging foreign markets, notably India which is expected to be on par with most G8 nations by 2017," said Dan Strempel, author of the report. "Medical publishing is pushing mobile content delivery, with notable products Doximity and Sharecare."
In the scientific and technical segment, journals lead the delivery medium with nearly 42% of the market, while online services (electronic products that link content with other types of data, software and solutions) came in second, but posted the fastest growth at 6.4% in 2011. The delivery medium ranking for medical publishing mirrors its scientific and technical counterpart, with the exception of online services which is the fourth leading medium.
"Since researchers, scientists and medical professionals prefer online delivery, journals have been able to remain the leader, as they are easily adapted for online publication," said Strempel. "Online services centered around workflow solutions, have been a major focus of publishers' product development and growth strategies."
The report, Global STM Publishing 2010-2011, provides detailed market information for scientific, technical and medical publishing, segmented by delivery medium: journals, books, online services, newsletters/looseleafs, directories, and other (audio, video and CD-ROM). It analyzes trends impacting the industry, including library cost pressures, the use of social networking, the outlook for pharmaceutical advertising and more. The report includes 20 detailed profiles of the leading STM publishers, including Reed Elsevier, Wolters Kluwer, Springer Science+Business Media, Pearson, Epocrates, Hearst and others.